Suga Brand Affinity ranks highest Jack In The Box at 30.76% . Very Strong. Score DMDB 65.01% | Fanbase 65.41%

Suga — pop artist from KR.

Min Yunki, also known as SUGA, is a South Korean rapper, songwriter, and music producer. He is a member of the popular K-pop group BTS, known for his record…

Suga

Recognizable

Country: KR | Gender: male | Artist ID: 11e81bbf-6155-e882-9f63-a0369fe50396

Find Artist

Genres

poppopk-pop

Influential: 65.01% Fanbase: 65.41% Trending: 64.81%

As of: 2025-09-10

Top Brand Affinity

Highest overlapping lifestyle brand

Jack In The Box • 30.76% • Very Strong

As of 2025-09-10

2,473,824

Social Media Followers

As of 2025-09-10

00:00:00

Hours Airplay

Scores

Score: DMDB 65.01% | Fanbase 65.41% | Trending 64.81% | CAREER STAGE: MAINSTREAM

Biography

Min Yunki, also known as SUGA, is a South Korean rapper, songwriter, and music producer. He is a member of the popular K-pop group BTS, known for his record producing skills and solid musical philosophy. SUGA has been involved in producing tracks for BTS albums since their 2014 release "Skool Luv Affair." Additionally, he has released mixtapes under the name Agust D, showcasing his vision as an artist. SUGA has collaborated with international musicians such as Juice WRLD, Max, and So-ra Lee, and has produced music for artists like Halsey, PSY, and Epik High.

In addition to his work with BTS, SUGA has contributed to various projects outside of the group, including producing remixes for artists like Coldplay and creating original soundtracks for HYBE's 7FATES: CHAKHO and a mobile game OST. He has also produced the official ringtone for Samsung Electronics Galaxy, further showcasing his versatility and influence in the music industry.

Report Date: 2025-09-10

Suga commands interest from 18-24 & 25-34 audiences in INDIA, INDONESIA, UNITED STATES. With a heavily female (80%) base, collaborations tied to style, access, or drops tend to land. Youtube delivers predictable visibility (2,403 avg views per post); Instagram delivers the receipts in replies and shares. Affinity overlap with Jack In The Box, iHeartRadio Music Awards, Fila points squarely at streetwear, music platforms, and lifestyle products. Expect awareness that shows up in the comments—not just in the reports.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Suga score 0.06% — Low bucket.

Brand: Jack In The BoxBrand: iHeartRadio Music AwardsBrand: Fila

Followers:2,473,824

Engagements:1,534

Rate:0.1%

Posts:21,435

Avg Likes:1,534

Avg Comments:6

Avg Views:2,403

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 2,473,824 · Engagements 1,534 · Rate 0.1% Posts 21,435 · Views 2,403 · Avg Likes 1,534 · Avg Comments 6 · Avg Views 2,403	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 60% 25-34: 23% 13-17: 12% 35-44: 4%	Largest: 18-24 (60%); next: 25-34 (23%)
Gender Split	Female: 80% Male: 20% Non-binary/Other: 0%	Skews female (80%)
Top Countries	INDIA (15%) INDONESIA (8%) UNITED STATES (8%) BRAZIL (8%) MEXICO (6%)	Top regions: INDIA (15%), INDONESIA (8%), UNITED STATES (8%)
Platform Engagement	Instagram: 1,146 avg likes/post · Youtube: 2,403 avg views/post	Best reach: Youtube 2,403 avg views; best engagement: Instagram 1,146 avg likes

Top Brand Affinities

Jack In The Box

Score: 30.76

iHeartRadio Music Awards

Score: 7.66

Fila

Score: 5.69

Lollapalooza

Score: 3.10

Faber-Castell

Score: 2.70

Victoria's Secret

Score: 2.70

Benefit Cosmetics

Score: 2.64

Snoopy And The Peanuts Gang

Score: 2.55

Cafecito

Score: 2.28

League of Legends

Score: 2.25

Louis Vuitton

Score: 2.24

Pandora

Score: 2.16

► Login to Open Full Social Media Report

Top Brand Affinities

Brand	Category	Score
Jack In The Box		30.76
iHeartRadio Music Awards		7.66
Fila		5.69
Lollapalooza		3.10
Faber-Castell		2.70
Victoria's Secret		2.70
Benefit Cosmetics		2.64
Snoopy And The Peanuts Gang		2.55
Cafecito		2.28
League of Legends		2.25
Louis Vuitton		2.24
Pandora		2.16
Vogue		2.10
Hyundai		2.03
Sprite		2.03
Too Faced Cosmetics		1.77
Tarte Cosmetics		1.74
shein		1.69
Converse		1.56
Samsung Group		1.50
CBS		1.50
Spotify Music		1.49
H&M		1.46
Coachella		1.43
Sephora		1.40
Polaroid		1.36
SheInside		1.32
IKEA		1.31
Anastasia Beverly Hills		1.28
Netflix		1.26
MAC Cosmetics		1.23
CBS Television Studios		1.21
Calvin Klein		1.20
UNIQLO		1.20
Marvel		1.16
Pixar		1.13
Marvel Entertainment		1.12
Huda Beauty		1.09
Universal		1.07
Travelgram		0.99
OREO		0.98
Pepsi		0.97
Maybelline		0.95
Christian Dior		0.94
Zara		0.93
Chanel		0.86
Walt Disney		0.85
Vans		0.85
Prada		0.82
WWE		0.82