Sufjan Stevens Brand Affinity ranks highest MOOG at 15.32% . Very Strong. Score DMDB 66.56% | Fanbase 66.60%

Sufjan Stevens — pop artist from US.

Sufjan Stevens is a singer, songwriter, and composer based in New York. He is known for his poetic lyricism and diverse musical catalog, which includes…

Sufjan Stevens

Recognizable

Country: US | Gender: male | Artist ID: 11e81bc7-d4d2-9b68-a0c4-a0369fe50396

Find Artist

Genres

popindie popart popchamber popbaroque poppopalternativeindie rockalternativefolk & traditionalindie folkfreak folksinger-songwriter

Influential: 66.56% Fanbase: 66.60% Trending: 66.53%

As of: 2025-09-10

Top Brand Affinity

Highest overlapping lifestyle brand

MOOG • 15.32% • Very Strong

As of 2025-09-10

810,774

Social Media Followers

As of 2025-09-10

00:00:00

Hours Airplay

Scores

Score: DMDB 66.56% | Fanbase 66.60% | Trending 66.53% | CAREER STAGE: MAINSTREAM

Biography

Sufjan Stevens is a singer, songwriter, and composer based in New York. He is known for his poetic lyricism and diverse musical catalog, which includes acclaimed albums such as 'Illinois', 'Seven Swans', 'The Age of Adz', and 'Carrie & Lowell'. In spring 2025, a 10th Anniversary Edition of 'Carrie & Lowell' will be reissued. Stevens has composed for the New York City Ballet, scored films, and produced John Legend’s Grammy-nominated album 'My Favorite Dream'. His music and lyrics are featured in the Tony Award-winning Broadway production 'Illinoise', and his latest album, 'Javelin', was praised by The New York Times as a "stirring return to form".

Report Date: 2025-09-10

Sufjan Stevens builds repeat engagement among 18-24 & 25-34 audiences throughout UNITED STATES, BRAZIL, INDIA. With a male-leaning (53%) base, campaign framing can lean into status, style, and community. The sharpest reach is on Tiktok (13,700 avg views per post), while Instagram provides social proof in comments and saves. Affinities with MOOG, Glossier, Lollapalooza point to authentic extensions into streetwear, music platforms, and lifestyle products. Expect work that feels native to the timeline—not bolted on.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Sufjan Stevens score 1.11% — Moderate bucket.

Brand: MOOGBrand: GlossierBrand: Lollapalooza

Followers:810,774

Engagements:9,021

Rate:1.1%

Posts:682

Avg Likes:8,827

Avg Comments:79

Avg Views:21,657

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 810,774 · Engagements 9,021 · Rate 1.1% Posts 682 · Views 21,657 · Avg Likes 8,827 · Avg Comments 79 · Avg Views 21,657	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 48% 25-34: 31% 35-44: 9% 13-17: 7%	Largest: 18-24 (48%); next: 25-34 (31%)
Gender Split	Female: 47% Male: 53% Non-binary/Other: 0%	Skews male (53%)
Top Countries	UNITED STATES (27%) BRAZIL (6%) INDIA (5%) UNITED KINGDOM (5%) ITALY (4%)	Top regions: UNITED STATES (27%), BRAZIL (6%), INDIA (5%)
Platform Engagement	Instagram: 6,531 avg likes/post · Tiktok: 13,700 avg views/post · Youtube: 7,957 avg views/post	Best reach: Tiktok 13,700 avg views; best engagement: Instagram 6,531 avg likes

Top Brand Affinities

MOOG

Score: 15.32

Glossier

Score: 9.42

Lollapalooza

Score: 7.35

Ableton

Score: 6.74

Tate Modern

Score: 6.30

Kodak

Score: 5.83

Summit Entertainment

Score: 5.01

Polaroid

Score: 4.83

Kickstarter

Score: 4.79

Paramount Pictures

Score: 4.72

Spotify Music

Score: 4.69

Showtime

Score: 4.56

► Login to Open Full Social Media Report

Top Brand Affinities

Brand	Category	Score
MOOG		15.32
Glossier		9.42
Lollapalooza		7.35
Ableton		6.74
Tate Modern		6.30
Kodak		5.83
Summit Entertainment		5.01
Polaroid		4.83
Kickstarter		4.79
Paramount Pictures		4.72
Spotify Music		4.69
Showtime		4.56
Coachella		4.23
Tinder		4.06
Urban Outfitters		3.86
Holden		3.62
Verizon		3.51
Fujifilm		3.49
Pfizer		3.46
Prismacolor		3.35
Columbia Pictures		3.25
Airbnb		3.22
SoundCloud		3.07
Leica		3.02
Dr. Martens		2.99
Busch		2.59
Snoopy And The Peanuts Gang		2.41
HBO		2.33
Warner Bros		2.29
Pixar		2.22
Nickelodeon		2.22
Chrysler		2.18
BBC		2.17
Nintendo		2.16
Pantone Inc		2.11
Vogue		2.06
ASOS		1.96
Pepsi		1.94
Cadillac		1.93
Activision Blizzard		1.84
Target		1.84
Star Wars		1.80
Adobe		1.75
Walmart		1.72
The Olympic Games		1.71
Sprite		1.70
Costco		1.65
Aperol		1.62
CBS		1.61
Netflix		1.60