Subsonica

Subsonica — pop artist from IT.

Subsonica, a prominent Italian act from the late '90s underground scene, seamlessly blended dance, electronica, and pop/rock to captivate a mainstream audience…

Influence: 52.37% Fanbase: 35.93% Trending: 60.59% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

UniCredit • 36.14% • Very Strong

As of 2025-09-09

283,759

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

2025-12-07 11:07:07 UTC

Genres

poppopitalian adult popitalian indie popalternativeitalian alternative

Biography

Subsonica, a prominent Italian act from the late '90s underground scene, seamlessly blended dance, electronica, and pop/rock to captivate a mainstream audience while maintaining their unique artistic identity. Founded in 1996 by guitarist Massimiliano "C-Max" Casacci, singer Samuel Romano, and keyboardist Davide "Boosta" di Leo, the band's first album in 1997 showcased their groove and melody-driven sound, appealing to both indie rock and electronica fans. Their strategic move to participate in the 2000 Sanremo Music Festival with "Tutti i Miei Sbagli" proved to be a turning point, propelling them to success and earning them accolades like Best Italian Album at the MTV European Music Awards that year.

Following their early success, Subsonica continued to evolve, with members pursuing various side projects while maintaining their core identity. Amidst a label change and the release of albums like Terrestre, the band remained a force in the music scene, with guitarist Casacci establishing his own record label, Casasonica. The band's ability to navigate mainstream success while staying true to their artistic roots solidified their status as a pioneering force in the Italian music landscape.

Top Brand Affinities

Report Date: 2025-09-09

Subsonica builds repeat engagement among 25-34 & 18-24 audiences throughout ITALY, UNITED KINGDOM, FRANCE. With a male-leaning (54%) base, campaign framing can lean into status, style, and community. The sharpest reach is on Youtube (790 avg views per post), while Instagram provides social proof in comments and saves. Affinities with UniCredit, Superga, MOCO Museum point to authentic extensions into streetwear, music platforms, and lifestyle products. Expect work that feels native to the timeline—not bolted on.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Subsonica score 1.09% — Moderate bucket.

Brand: UniCreditBrand: SupergaBrand: MOCO Museum

Followers:283,759

Engagements:3,106

Rate:1.1%

Posts:1,792

Avg Likes:3,098

Avg Comments:77

Avg Views:790

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 283,759 · Engagements 3,106 · Rate 1.1% Posts 1,792 · Views 790 · Avg Likes 3,098 · Avg Comments 77 · Avg Views 790	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	25-34: 45% 18-24: 30% 35-44: 16% 45-64: 7%	Largest: 25-34 (45%); next: 18-24 (30%)
Gender Split	Female: 46% Male: 54% Non-binary/Other: 0%	Skews male (54%)
Top Countries	ITALY (88%) UNITED KINGDOM (2%) FRANCE (1%) SPAIN (1%) SWITZERLAND (1%)	Top regions: ITALY (88%), UNITED KINGDOM (2%), FRANCE (1%)
Platform Engagement	Instagram: 3,065 avg likes/post · Youtube: 790 avg views/post	Best reach: Youtube 790 avg views; best engagement: Instagram 3,065 avg likes

Top Brand Affinities

UniCredit

Score: 36.14

Superga

Score: 34.73

MOCO Museum

Score: 29.74

Miele

Score: 25.07

Peroni

Score: 24.28

Alitalia

Score: 21.30

Elisabetta Franchi

Score: 21.08

Arezzo

Score: 20.82

MOOG

Score: 18.63

Chicco

Score: 18.19

Campari

Score: 17.56

Yogi Tea

Score: 15.02

Brand	Category	Score
UniCredit		36.14
Superga		34.73
MOCO Museum		29.74
Miele		25.07
Peroni		24.28
Alitalia		21.30
Elisabetta Franchi		21.08
Arezzo		20.82
MOOG		18.63
Chicco		18.19
Campari		17.56
Yogi Tea		15.02
Intimissimi		14.45
Lavazza		11.83
Calzedonia		11.21
Ryanair		10.70
Alfa Romeo		10.38
Tate Modern		9.28
Selfiegram		8.31
Patek Philippe		7.94
Fiat		6.97
Lidl		6.59
United Colors of Benetton		6.38
Polaroid		5.70
Ableton		5.50
Pantone Inc		5.42
Lindt		5.34
Pizza Lover		4.95
Aperol		4.76
Kiko		4.66
Martini		4.45
Ferrero		4.32
Valentino		4.29
Lego		4.01
Guinness		3.95
Leica		3.58
Ray-Ban		3.57
Ducati		3.49
Dolce & Gabbana		3.48
Travelgram		3.36
Tiffany		3.30
Dr. Martens		3.26
Snoopy And The Peanuts Gang		3.24
National Geographic		3.02
Warner Bros		2.97
Montblanc		2.91
Matrix		2.90
Columbia Pictures		2.75
Armani		2.74
Bellagio		2.72