Subsonic
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-08
35,274
Social Media Followers
As of 2025-09-08
00:00:00
Hours Airplay
2025-12-07 08:02:09 UTC
Genres
Biography
Subsonic draws 25-34 & 18-24 audiences and holds attention in UNITED KINGDOM, NEW ZEALAND, AUSTRALIA. The skew is male-leaning (52%), enabling sharper concepts that still resonate broadly. The most reliable distribution is Tiktok at 6,261 avg views per post, with Instagram sustaining the conversation. Audience adjacency to Mixcloud, Pioneer, Vauxhall makes streetwear, music platforms, and lifestyle products the logical focus. This is brand work that meets fans where they already are.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 35,274 · Engagements 2,023 · Rate 5.7% Posts 119 · Views 8,639 · Avg Likes 1,909 · Avg Comments 71 · Avg Views 8,639 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
25-34: 40% 18-24: 36% 35-44: 14% 13-17: 6% |
Largest: 25-34 (40%); next: 18-24 (36%) |
| Gender Split |
Female: 48% Male: 52% Non-binary/Other: 0% |
Skews male (52%) |
| Top Countries |
UNITED KINGDOM (60%) NEW ZEALAND (12%) AUSTRALIA (7%) UNITED STATES (3%) SPAIN (2%) |
Top regions: UNITED KINGDOM (60%), NEW ZEALAND (12%), AUSTRALIA (7%) |
| Platform Engagement | Instagram: 1,297 avg likes/post · Tiktok: 6,261 avg views/post · Youtube: 2,378 avg views/post | Best reach: Tiktok 6,261 avg views; best engagement: Instagram 1,297 avg likes |
Top Brand Affinities
Mixcloud
Pioneer
Vauxhall
SoundCloud
Ableton
Stone Island
Sennheiser
Trancefamily
Tomorrowland
Jagermeister
Atmos
Stüssy
| Brand | Category | Score |
|---|---|---|
| Mixcloud | 46.81 | |
| Pioneer | 45.42 | |
| Vauxhall | 43.19 | |
| SoundCloud | 34.81 | |
| Ableton | 24.73 | |
| Stone Island | 13.96 | |
| Sennheiser | 13.48 | |
| Trancefamily | 11.85 | |
| Tomorrowland | 11.06 | |
| Jagermeister | 7.37 | |
| Atmos | 7.28 | |
| Stüssy | 7.05 | |
| Spotify Music | 7.04 | |
| Champion | 5.79 | |
| New Line Cinema | 5.29 | |
| Superdry | 5.04 | |
| Beats Electronics | 4.93 | |
| Supreme | 4.80 | |
| Monster Beverage | 4.15 | |
| The North Face | 4.14 | |
| Holden | 4.14 | |
| Tesco | 4.01 | |
| BBS | 3.82 | |
| Carhartt | 3.52 | |
| BBC | 3.40 | |
| ASOS | 3.24 | |
| Sunnies Studios | 3.24 | |
| Grand Theft Auto | 2.87 | |
| Red Bull | 2.82 | |
| Warner Bros | 2.57 | |
| Skoda | 2.55 | |
| Rover | 2.49 | |
| Primark | 2.44 | |
| Haima | 2.44 | |
| Heineken | 2.15 | |
| Polo Ralph Lauren | 2.15 | |
| Vans | 2.11 | |
| Dr. Martens | 2.05 | |
| Sneakerhead | 1.99 | |
| Guinness | 1.99 | |
| Lacoste | 1.98 | |
| Nike | 1.93 | |
| Ubisoft | 1.89 | |
| Tinder | 1.85 | |
| League of Legends | 1.81 | |
| Volkswagen | 1.80 | |
| Chrysler | 1.67 | |
| Oakley | 1.64 | |
| Mazda | 1.60 | |
| Gymshark | 1.53 |
Official Profiles
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LoginArtist: Subsonic
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Total Streams
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Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| 2025-12-13 04:00 UTC | The Widdler, Subsonic | Mercury Music Lounge | Lakewood, United States | |
| 2025-12-28 04:00 UTC | Liquicity Winterfestival 2025 | Klokgebouw | Eindhoven, Netherlands | — |
