Suboi
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-09
1,219,443
Social Media Followers
As of 2025-09-09
00:00:00
Hours Airplay
2025-12-07 10:09:39 UTC
Genres
Biography
Suboi connects with 18-24 & 25-34 audiences and shows durable traction across VIETNAM, UNITED STATES, AUSTRALIA. With a male-leaning (55%) audience, creative can confidently lean into identity and style cues. Content performance peaks on Youtube, where posts average 18,419 avg views per post; Instagram adds dependable engagement depth. Overlap with Circle K, Aeon, GENTLE MONSTER highlights near-term opportunities in streetwear, music platforms, and lifestyle products. The throughline is simple: Suboi moves culture in the exact lanes many lifestyle marketers need.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 1,219,443 · Engagements 7,503 · Rate 0.6% Posts 175 · Views 18,419 · Avg Likes 7,474 · Avg Comments 49 · Avg Views 18,419 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
18-24: 64% 25-34: 22% 13-17: 11% 35-44: 3% |
Largest: 18-24 (64%); next: 25-34 (22%) |
| Gender Split |
Female: 45% Male: 55% Non-binary/Other: 0% |
Skews male (55%) |
| Top Countries |
VIETNAM (81%) UNITED STATES (11%) AUSTRALIA (1%) JAPAN (1%) SOUTH KOREA (1%) |
Top regions: VIETNAM (81%), UNITED STATES (11%), AUSTRALIA (1%) |
| Platform Engagement | Instagram: 7,010 avg likes/post · Youtube: 18,419 avg views/post | Best reach: Youtube 18,419 avg views; best engagement: Instagram 7,010 avg likes |
Top Brand Affinities
Circle K
Aeon
GENTLE MONSTER
Sandro
Champion
Innisfree
Maison Margiela
KitKat
Dr. Martens
Fujifilm
Coach
Daniel Wellington
Recommendations
Content Themes
- family
- love
- social pressures
- daily life
| Brand | Category | Score |
|---|---|---|
| Circle K | 47.80 | |
| Aeon | 18.07 | |
| GENTLE MONSTER | 17.98 | |
| Sandro | 10.87 | |
| Champion | 9.07 | |
| Innisfree | 8.14 | |
| Maison Margiela | 6.48 | |
| KitKat | 5.12 | |
| Dr. Martens | 5.00 | |
| Fujifilm | 4.99 | |
| Coach | 4.87 | |
| Daniel Wellington | 4.37 | |
| Converse | 3.84 | |
| Leica | 3.60 | |
| Kodak | 3.35 | |
| Pizza Hut | 3.25 | |
| Lancôme | 3.23 | |
| Jollibee | 3.16 | |
| Stüssy | 3.01 | |
| Calvin Klein | 2.72 | |
| UNIQLO | 2.68 | |
| Pull&Bear | 2.66 | |
| Snapseed | 2.53 | |
| Marc Jacobs | 2.51 | |
| Topshop | 2.48 | |
| Tiffany | 2.12 | |
| Timberland | 2.03 | |
| Balenciaga | 1.98 | |
| Vans | 1.90 | |
| Petronas | 1.86 | |
| New Balance | 1.83 | |
| Zara | 1.82 | |
| Guess | 1.81 | |
| H&M | 1.77 | |
| Yves Saint Laurent | 1.75 | |
| Christian Dior | 1.72 | |
| Louis Vuitton | 1.67 | |
| Hermès | 1.54 | |
| Levi's | 1.54 | |
| Starbucks | 1.51 | |
| NYX Cosmetics | 1.44 | |
| Pepsi | 1.42 | |
| Pandora | 1.41 | |
| Polaroid | 1.38 | |
| KFC | 1.34 | |
| Coca-Cola | 1.27 | |
| Versace | 1.26 | |
| Tarte Cosmetics | 1.23 | |
| Nike | 1.20 | |
| Chanel | 1.20 |
Official Profiles
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LoginArtist: Suboi
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Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| No upcoming concerts found. | ||||
