Subjoi

Subjoi — electronic artist from AU.

For music inquiries or submissions, please contact subjoiau@gmail.com. For bookings, reach out to arthur@finerthings.world.

Influence: 49.73% Fanbase: 19.56% Trending: 64.82% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Mixcloud • 130.12% • Very Strong

As of 2025-09-08

13,239

Social Media Followers

As of 2025-09-08

00:00:00

Hours Airplay

2025-12-07 16:53:55 UTC

Genres

electronicdisco houseelectronichouse

Biography

For music inquiries or submissions, please contact [email protected]. For bookings, reach out to [email protected].

Top Brand Affinities

Report Date: 2025-09-08

Subjoi builds repeat engagement among 18-24 & 25-34 audiences throughout UNITED STATES, UNITED KINGDOM, FRANCE. With a heavily male (79%) base, campaign framing can lean into status, style, and community. The sharpest reach is on Instagram (401 avg likes per post), while Instagram provides social proof in comments and saves. Affinities with Mixcloud, Ableton, MOOG point to authentic extensions into streetwear, music platforms, and lifestyle products. Expect work that feels native to the timeline—not bolted on.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Subjoi score 3.03% — Very Strong bucket.

Brand: MixcloudBrand: AbletonBrand: MOOG

Followers:13,239

Engagements:401

Rate:3.0%

Posts:57

Avg Likes:401

Avg Comments:17

Avg Views:0

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 13,239 · Engagements 401 · Rate 3.0% Posts 57 · Views 0 · Avg Likes 401 · Avg Comments 17 · Avg Views 0	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 48% 25-34: 36% 35-44: 9% 13-17: 4%	Largest: 18-24 (48%); next: 25-34 (36%)
Gender Split	Female: 22% Male: 79% Non-binary/Other: 0%	Skews male (79%)
Top Countries	UNITED STATES (15%) UNITED KINGDOM (12%) FRANCE (9%) GERMANY (8%) BRAZIL (7%)	Top regions: UNITED STATES (15%), UNITED KINGDOM (12%), FRANCE (9%)
Platform Engagement	Instagram: 401 avg likes/post · Youtube: 0 avg views/post	best engagement: Instagram 401 avg likes

Top Brand Affinities

Mixcloud

Score: 130.12

Ableton

Score: 74.97

MOOG

Score: 61.58

Pioneer

Score: 49.82

Akai

Score: 47.46

SoundCloud

Score: 33.95

Sennheiser

Score: 14.98

Trancefamily

Score: 13.01

Amazon Music

Score: 12.36

Beats Electronics

Score: 8.92

Spotify Music

Score: 8.71

Stone Island

Score: 8.69

Brand	Category	Score
Mixcloud		130.12
Ableton		74.97
MOOG		61.58
Pioneer		49.82
Akai		47.46
SoundCloud		33.95
Sennheiser		14.98
Trancefamily		13.01
Amazon Music		12.36
Beats Electronics		8.92
Spotify Music		8.71
Stone Island		8.69
Tomorrowland		8.13
Stüssy		7.93
Absolut		6.25
Garnier		5.14
Carhartt		4.92
Coachella		4.71
Kodak		4.25
Lollapalooza		3.44
Bacardi		3.32
Sunnies Studios		3.27
Matrix		2.95
Abercrombie & Fitch		2.82
MTV		2.67
Fujifilm		2.65
Aperol		2.61
Guinness		2.59
Tinder		2.54
Polaroid		2.47
ASOS		2.46
The North Face		2.34
Supreme		2.33
Renault		2.25
New Balance		2.17
Warner Bros		2.15
McLaren		2.08
ASICS		2.02
Vans		1.75
Polo Ralph Lauren		1.73
Sneakerhead		1.72
Red Bull		1.70
GoPro		1.65
BBC		1.61
Heineken		1.59
Showtime		1.59
Adobe		1.57
Reebok		1.56
Ferrari		1.41
Ray-Ban		1.37