SubDocta

SubDocta — electronic artist from US.

SubDocta, also known as Preston Charles, burst onto the music scene in 2017 with his hit single "2009 Was Tight", gaining recognition from prominent figures in…

Influence: 51.07% Fanbase: 24.82% Trending: 64.20% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

iHeartRaves • 236.95% • Very Strong

As of 2025-09-21

65,772

Social Media Followers

As of 2025-09-21

00:00:00

Hours Airplay

2025-12-07 11:00:21 UTC

Genres

electronicelectronicfilthstepdubstepbrostepglitch hop

Biography

SubDocta, also known as Preston Charles, burst onto the music scene in 2017 with his hit single "2009 Was Tight", gaining recognition from prominent figures in the dance music industry. Specializing in his unique blend of dubstep and bass music, which he has coined "West Coast Wobble", SubDocta draws inspiration from his roots on the west coast of the United States.

Since 2018, SubDocta has embarked on numerous high-profile tours, sharing the stage with renowned artists such as Ganja White Night, Excision, Riot Ten, and Dirt Monkey. Headlining shows across the country and performing at major festivals like EDC Las Vegas and Electric Forest, SubDocta has solidified his presence in the electronic music scene. With releases on labels like SubCarbon Records and 19K Records, as well as a recent signing with Liquid Stranger's Wakaan Records, SubDocta continues to impress with his dynamic musical output.

Top Brand Affinities

Report Date: 2025-09-21

SubDocta speaks to 25-34 & 18-24 audiences with measurable traction in UNITED STATES, CANADA, MEXICO. Composition is heavily male (62%), which tightens creative strategy without sacrificing scale. Instagram is the reach engine (847 avg likes per post), and Instagram supplies credible back-and-forth with core fans. Affinity clusters near iHeartRaves, Phase One, Ableton, suggesting category lift in streetwear, music platforms, and lifestyle products. The result is a partnership that feels earned, not forced.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist SubDocta score 1.29% — Moderate bucket.

Brand: iHeartRavesBrand: Phase OneBrand: Ableton

Followers:65,772

Engagements:847

Rate:1.3%

Posts:2,027

Avg Likes:847

Avg Comments:44

Avg Views:0

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 65,772 · Engagements 847 · Rate 1.3% Posts 2,027 · Views 0 · Avg Likes 847 · Avg Comments 44 · Avg Views 0	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	25-34: 49% 18-24: 34% 35-44: 12% 13-17: 3%	Largest: 25-34 (49%); next: 18-24 (34%)
Gender Split	Female: 38% Male: 62% Non-binary/Other: 0%	Skews male (62%)
Top Countries	UNITED STATES (86%) CANADA (4%) MEXICO (1%) INDIA (1%) AUSTRALIA (1%)	Top regions: UNITED STATES (86%), CANADA (4%), MEXICO (1%)
Platform Engagement	Instagram: 847 avg likes/post	best engagement: Instagram 847 avg likes

Top Brand Affinities

iHeartRaves

Score: 236.95

Phase One

Score: 159.76

Ableton

Score: 58.28

Pioneer

Score: 37.48

Trancefamily

Score: 25.33

Akai

Score: 24.44

Mapfre

Score: 21.37

Mixcloud

Score: 20.62

Arctic Fox hair Color

Score: 20.61

SoundCloud

Score: 19.90

Zumiez

Score: 17.75

Mulberry

Score: 9.94

Brand	Category	Score
iHeartRaves		236.95
Phase One		159.76
Ableton		58.28
Pioneer		37.48
Trancefamily		25.33
Akai		24.44
Mapfre		21.37
Mixcloud		20.62
Arctic Fox hair Color		20.61
SoundCloud		19.90
Zumiez		17.75
Mulberry		9.94
Beats Electronics		8.65
Lollapalooza		8.56
Tomorrowland		8.20
Pro Tools		7.98
Vapelyfe		7.87
Coors		7.19
Pacific Northwest Wonderland		6.90
Jameson		6.01
Hot Topic		5.82
Volcom		5.56
Taco Bell		5.33
Coachella		5.25
Bud Light		4.97
Margaritaville		4.77
Spotify Music		4.45
Comedy Central		3.59
Verizon		3.54
Pixar		3.53
American Eagle		3.52
Fallout		3.44
Monster Beverage		3.37
Gatorade		3.27
Chrysler		3.05
Busch		3.00
Carhartt		2.90
Matrix		2.87
Emporium		2.72
Hennessy		2.71
Urban Outfitters		2.69
Subaru		2.69
Showtime		2.68
Paramount Pictures		2.63
Nickelodeon		2.52
Red Bull		2.44
NHL		2.39
Budweiser		2.32
shein		2.30
Chipotle Mexican Grill		2.27