Subb-an

Subb-an — electronic artist from GB.

Hailing from Birmingham, UK, Subb-an is an electronic music artist acclaimed for his versatile DJ sets that seamlessly blend house and techno, featuring deep…

Influence: 50.04% Fanbase: 33.91% Trending: 58.10% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Allen & Heath • 247.25% • Very Strong

As of 2025-09-09

36,735

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

2025-12-07 16:48:27 UTC

Genres

electronicdancedeep disco houseminimal tech house

Biography

Hailing from Birmingham, UK, Subb-an is an electronic music artist acclaimed for his versatile DJ sets that seamlessly blend house and techno, featuring deep basslines and hypnotic rhythms. With a refined and immersive sound, he captivates dancefloors globally, leaving a lasting mark at renowned venues and festivals like Block9 at Glastonbury, Houghton, and DC10, showcasing his enduring influence and versatility. Collaborating with artists such as Mathew Jonson and Max Cooper, his releases on labels like One Records and Phonica Records highlight his exceptional talent and creative vision, garnering support from electronic music tastemakers worldwide.

Subb-an's upcoming releases on labels like Peach Discs and Yoyaku, along with his own imprint, Sub Series, demonstrate his commitment to pushing boundaries in contemporary electronic music. His work has drawn praise from a diverse range of industry figures including Ricardo Villalobos, Peggy Gou, and Laurent Garnier, solidifying his position as a forward-thinking force in the global music scene.

Top Brand Affinities

Report Date: 2025-09-09

Subb-an is a clear fit for 25-34 & 18-24 audiences with strength across UNITED KINGDOM, ITALY, SPAIN. The audience is heavily male (85%), so messaging can confidently lean into identity, fashion, and status. Youtube remains the best top-of-funnel driver (10,976 avg views per post); Instagram builds the community layer. Affinity data highlights Allen & Heath, Mixcloud, Ableton, suggesting immediate traction in streetwear, music platforms, and lifestyle products. The upside is culture-first creative with measurable lift.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Subb-an score 2.93% — Strong bucket.

Brand: Allen & HeathBrand: MixcloudBrand: Ableton

Followers:36,735

Engagements:1,077

Rate:2.9%

Posts:1,058

Avg Likes:1,069

Avg Comments:49

Avg Views:10,976

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 36,735 · Engagements 1,077 · Rate 2.9% Posts 1,058 · Views 10,976 · Avg Likes 1,069 · Avg Comments 49 · Avg Views 10,976	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	25-34: 56% 18-24: 31% 35-44: 9% 45-64: 2%	Largest: 25-34 (56%); next: 18-24 (31%)
Gender Split	Female: 15% Male: 85% Non-binary/Other: 0%	Skews male (85%)
Top Countries	UNITED KINGDOM (22%) ITALY (9%) SPAIN (9%) UNITED STATES (8%) GERMANY (5%)	Top regions: UNITED KINGDOM (22%), ITALY (9%), SPAIN (9%)
Platform Engagement	Instagram: 1,035 avg likes/post · Youtube: 10,976 avg views/post	Best reach: Youtube 10,976 avg views; best engagement: Instagram 1,035 avg likes

Top Brand Affinities

Allen & Heath

Score: 247.25

Mixcloud

Score: 124.34

Ableton

Score: 96.09

Pioneer

Score: 93.39

MOOG

Score: 88.74

Akai

Score: 41.08

Sennheiser

Score: 35.37

SoundCloud

Score: 31.62

SUSHISAMBA

Score: 16.01

Trancefamily

Score: 15.81

Tomorrowland

Score: 13.28

Stüssy

Score: 10.46

Brand	Category	Score
Allen & Heath		247.25
Mixcloud		124.34
Ableton		96.09
Pioneer		93.39
MOOG		88.74
Akai		41.08
Sennheiser		35.37
SoundCloud		31.62
SUSHISAMBA		16.01
Trancefamily		15.81
Tomorrowland		13.28
Stüssy		10.46
Beats Electronics		10.17
Amazon Music		9.18
Vauxhall		8.97
Pro Tools		7.99
Spotify Music		6.91
Tate Modern		6.32
Selfridges		6.11
Jagermeister		6.09
Carlsberg		5.99
Garnier		5.71
Carhartt		3.83
Lollapalooza		3.11
Coachella		3.11
Heineken		2.54
Red Bull		2.37
musical.ly		2.35
Aperol		2.25
Sneakerhead		2.20
Sunnies Studios		2.18
Guinness		2.18
Warner Bros		2.17
ASOS		1.90
The North Face		1.85
ASICS		1.72
New Balance		1.67
Budweiser		1.66
Showtime		1.63
Jack Daniels		1.56
Jaguar		1.54
Bellagio		1.52
BBC		1.45
Reebok		1.41
Polaroid		1.39
Yamaha		1.36
Calvin Klein		1.36
Versace		1.34
Balenciaga		1.31
Oakley		1.28