Sub Zero Project

Sub Zero Project — electronic artist from NL.

Nigel Coppen and Thomas Velderman, the hardstyle duo known as Sub Zero Project, have quickly risen to prominence in the hard dance scene since starting their…

Influence: 50.94% Fanbase: 35.13% Trending: 58.85% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Trancefamily • 52.63% • Very Strong

As of 2025-09-11

435,413

Social Media Followers

As of 2025-09-11

00:00:00

Hours Airplay

2025-12-07 16:48:31 UTC

Genres

electronicdanceeuphoric hardstylerawstyleelectronic

Biography

Nigel Coppen and Thomas Velderman, the hardstyle duo known as Sub Zero Project, have quickly risen to prominence in the hard dance scene since starting their careers as teenagers in 2014. With a distinctive sound and high-quality productions, the Dutch duo has garnered millions of streams with hits like 'Darkest Hour' and 'Our Church', and have performed at major festivals worldwide including Tomorrowland and Ultra Music Festival. Collaborating with artists like Timmy Trumpet and Hardwell, Sub Zero Project continues to push boundaries with projects like their 'Renaissance of Rave' album and live concepts like 'Psychodelic' and 'Robot Revolution'.

Having sold out large venues like the Mitsubishi Electric Halle in Dusseldorf and Waagnatie in Antwerp, Sub Zero Project's success only continues to grow. With a string of successful projects under their belt, the duo is set to take on new challenges in 2025, promising more groundbreaking music and performances in the years to come.

Top Brand Affinities

Report Date: 2025-09-11

Sub Zero Project is a clear fit for 18-24 & 25-34 audiences with strength across GERMANY, FRANCE, NETHERLANDS. The audience is heavily male (85%), so messaging can confidently lean into identity, fashion, and status. Tiktok remains the best top-of-funnel driver (29,800 avg views per post); Instagram builds the community layer. Affinity data highlights Trancefamily, Tomorrowland, Pioneer, suggesting immediate traction in streetwear, music platforms, and lifestyle products. The upside is culture-first creative with measurable lift.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Sub Zero Project score 3.87% — Very Strong bucket.

Brand: TrancefamilyBrand: TomorrowlandBrand: Pioneer

Followers:435,413

Engagements:16,855

Rate:3.9%

Posts:1,461

Avg Likes:16,076

Avg Comments:397

Avg Views:34,429

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 435,413 · Engagements 16,855 · Rate 3.9% Posts 1,461 · Views 34,429 · Avg Likes 16,076 · Avg Comments 397 · Avg Views 34,429	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 53% 25-34: 32% 35-44: 7% 13-17: 6%	Largest: 18-24 (53%); next: 25-34 (32%)
Gender Split	Female: 15% Male: 85% Non-binary/Other: 0%	Skews male (85%)
Top Countries	GERMANY (14%) FRANCE (8%) NETHERLANDS (7%) UNITED STATES (6%) MEXICO (6%)	Top regions: GERMANY (14%), FRANCE (8%), NETHERLANDS (7%)
Platform Engagement	Instagram: 12,695 avg likes/post · Tiktok: 29,800 avg views/post · Youtube: 4,629 avg views/post	Best reach: Tiktok 29,800 avg views; best engagement: Instagram 12,695 avg likes

Top Brand Affinities

Trancefamily

Score: 52.63

Tomorrowland

Score: 38.98

Pioneer

Score: 35.67

Mixcloud

Score: 30.06

Gamescom

Score: 17.52

Efteling

Score: 14.35

Accor Hotels

Score: 12.84

Ableton

Score: 10.26

Jagermeister

Score: 9.27

Absolut

Score: 8.41

SoundCloud

Score: 8.41

Seat

Score: 7.98

Brand	Category	Score
Trancefamily		52.63
Tomorrowland		38.98
Pioneer		35.67
Mixcloud		30.06
Gamescom		17.52
Efteling		14.35
Accor Hotels		12.84
Ableton		10.26
Jagermeister		9.27
Absolut		8.41
SoundCloud		8.41
Seat		7.98
Movistar		7.89
Scania		5.90
RAZER		5.74
Superdry		5.20
Myprotein		4.91
Monster Beverage		4.82
Bacardi		4.48
Emporium		4.44
Heineken		4.43
Husqvarna Motorcycles		4.01
Opel		3.86
Red Bull		3.80
Beats Electronics		3.50
BBS		3.42
Lollapalooza		3.03
Audi		2.92
Spotify Music		2.83
Jack Daniels		2.66
Peugeot		2.56
Aston Martin		2.51
Gymshark		2.50
Counter-Strike		2.46
Volkswagen		2.41
KTM		2.41
Great Wall		2.30
League of Legends		2.25
Sony		2.10
Volvo		2.02
Huawei		2.02
Ubisoft		2.00
BMW		2.00
Ray-Ban		2.00
PlayStation		1.94
Nike		1.84
Yamaha		1.83
GoPro		1.82
Oakley		1.81
Grand Theft Auto		1.80