Sub Focus
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-09
624,170
Social Media Followers
As of 2025-09-09
00:00:00
Hours Airplay
2025-12-07 21:08:16 UTC
Genres
Biography
Following the success of Torus, Sub Focus continued to release singles that highlighted his jungle and garage roots, including "Love Divine," "Nobody Knows," and "Lingua" featuring Stylo G in 2017. Collaborations with vocalists like Alma on "Don't You Feel It" further solidified his standing in the music industry, showcasing his versatility and ability to blend genres in his production.
Sub Focus cuts through with 18-24 & 25-34 audiences and consistency across UNITED KINGDOM, UNITED STATES, RUSSIA. A heavily male (74%) profile rewards creative that treats fans like insiders. Performance peaks on Youtube with 32,277 avg views per post, while Instagram preserves the relationship between tentpoles. Affinity lines up with Mixcloud, iHeartRaves, Pioneer, mapping to streetwear, music platforms, and lifestyle products. Net effect: campaigns that travel without heavy media.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 624,170 · Engagements 14,102 · Rate 2.3% Posts 764 · Views 60,427 · Avg Likes 13,730 · Avg Comments 271 · Avg Views 60,427 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
18-24: 52% 25-34: 36% 35-44: 6% 13-17: 4% |
Largest: 18-24 (52%); next: 25-34 (36%) |
| Gender Split |
Female: 26% Male: 74% Non-binary/Other: 0% |
Skews male (74%) |
| Top Countries |
UNITED KINGDOM (20%) UNITED STATES (11%) RUSSIA (5%) CZECHIA (4%) GERMANY (4%) |
Top regions: UNITED KINGDOM (20%), UNITED STATES (11%), RUSSIA (5%) |
| Platform Engagement | Instagram: 10,212 avg likes/post · Tiktok: 28,150 avg views/post · Youtube: 32,277 avg views/post | Best reach: Youtube 32,277 avg views; best engagement: Instagram 10,212 avg likes |
Top Brand Affinities
Mixcloud
iHeartRaves
Pioneer
Ableton
Trancefamily
Akai
MOOG
Vauxhall
SoundCloud
Sennheiser
Tomorrowland
Pro Tools
| Brand | Category | Score |
|---|---|---|
| Mixcloud | 53.92 | |
| iHeartRaves | 41.79 | |
| Pioneer | 38.67 | |
| Ableton | 36.98 | |
| Trancefamily | 33.73 | |
| Akai | 16.84 | |
| MOOG | 16.00 | |
| Vauxhall | 14.18 | |
| SoundCloud | 12.82 | |
| Sennheiser | 11.47 | |
| Tomorrowland | 11.22 | |
| Pro Tools | 9.43 | |
| Beats Electronics | 6.92 | |
| Jagermeister | 6.80 | |
| Tate Modern | 6.38 | |
| Coachella | 5.48 | |
| Tesco | 4.10 | |
| Spotify Music | 4.01 | |
| Guinness | 3.74 | |
| Warner Bros | 3.47 | |
| Martini | 3.47 | |
| Lush | 3.36 | |
| ASUS | 3.17 | |
| Aston Martin | 3.16 | |
| Stüssy | 3.10 | |
| Red Bull | 3.09 | |
| Bacardi | 2.98 | |
| Lollapalooza | 2.95 | |
| ASOS | 2.94 | |
| Harrods | 2.92 | |
| BBC | 2.83 | |
| Showtime | 2.80 | |
| Vans | 2.67 | |
| McLaren | 2.62 | |
| Monster Beverage | 2.59 | |
| Haima | 2.58 | |
| Counter-Strike | 2.53 | |
| Heineken | 2.49 | |
| Topshop | 2.48 | |
| Sunnies Studios | 2.46 | |
| Jaguar | 2.43 | |
| Grand Theft Auto | 2.41 | |
| GoPro | 2.41 | |
| Jack Daniels | 2.39 | |
| Great Wall | 2.37 | |
| Baileys | 2.29 | |
| Gymshark | 2.27 | |
| Matrix | 2.25 | |
| Geocaching | 2.24 | |
| MTV | 2.22 |
Official Profiles
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LoginArtist: Sub Focus
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Top 10 Songs Played Today
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Total Streams
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Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| 2025-12-13 04:00 UTC | Sub Focus | The Prospect Building | Bristol, United Kingdom | |
| 2025-12-29 03:00 UTC | Sub Focus | Blackbox | Charlotte, United States | |
| 2025-12-30 05:00 UTC | Sub Focus | Silo | Dallas, United States | |
| 2025-12-30 05:00 UTC | Sub Focus | SILO Dallas | Dallas, United States | |
| 2026-01-01 03:00 UTC | Countdown 2025 | Los Angeles Convention Center | Los Angeles, United States | — |
| 2026-02-06 17:00 UTC | Sub Focus | Queen Elizabeth II Park | Christchurch, New Zealand | |
| 2026-02-07 17:00 UTC | Sub Focus | Auckland Domain | Auckland, New Zealand | |
| 2026-03-05 03:00 UTC | Snow Machine Japan 2026 | Venue TBA | Hakuba, Japan | — |
| 2026-04-12 16:00 UTC | Sub Focus | Empire Polo Club | Indio, United States | — |
