Sturgill Simpson

Sturgill Simpson — country artist from US.

Since his breakthrough in 2014 with Metamodern Sounds in Country Music, Sturgill Simpson has become known for his daring and acclaimed music that spans genres.…

Influence: 65.68% Fanbase: 55.70% Trending: 70.66% Career Level: Mainstream

Top Brand Affinity

Highest overlapping lifestyle brand

Miller Lite • 29.65% • Very Strong

As of 2025-09-09

499,355

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

2025-12-07 11:30:37 UTC

Genres

countrycountryoutlaw countryalternativealternative americanaamericannew americanakentucky rootsfolk & traditionalnashville singer-songwriter

Biography

Since his breakthrough in 2014 with Metamodern Sounds in Country Music, Sturgill Simpson has become known for his daring and acclaimed music that spans genres. From the Grammy-nominated A Sailor’s Guide To Earth to the rock-infused Sound & Fury, Simpson’s diverse discography showcases his versatility. In 2020, he returned to his Kentucky roots with Cuttin' Grass Vol. 1 – The Butcher Shoppe Sessions, a bluegrass project born during his recovery from COVID-19, featuring reimagined tracks from his catalog backed by Nashville's top acoustic musicians. Following up with Cuttin' Grass Vol. 2 – The Cowboy Arms Sessions, Simpson continues to innovate, including a collaboration with Merle Haggard on “Hobo Cartoon.”

Debuting in 2013 with High Top Mountain, Sturgill Simpson has consistently challenged musical norms, collaborating with artists like Kesha and touring with Guns N' Roses while also venturing into film and television. Alongside his musical endeavors, Simpson remains active in philanthropy, supporting organizations like the Special Forces Foundation, Equity Alliance, and MusiCares.

Top Brand Affinities

Report Date: 2025-09-09

Sturgill Simpson connects with 25-34 & 18-24 audiences and shows durable traction across UNITED STATES, CANADA, BRAZIL. With a heavily male (81%) audience, creative can confidently lean into identity and style cues. Content performance peaks on Youtube, where posts average 10,823 avg views per post; Instagram adds dependable engagement depth. Overlap with Miller Lite, Live Nation, Barstool Sports highlights near-term opportunities in streetwear, music platforms, and lifestyle products. The throughline is simple: Sturgill Simpson moves culture in the exact lanes many lifestyle marketers need.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Sturgill Simpson score 1.91% — Moderate bucket.

Brand: Miller LiteBrand: Live NationBrand: Barstool Sports

Followers:499,355

Engagements:9,571

Rate:1.9%

Posts:208

Avg Likes:9,503

Avg Comments:136

Avg Views:15,370

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 499,355 · Engagements 9,571 · Rate 1.9% Posts 208 · Views 15,370 · Avg Likes 9,503 · Avg Comments 136 · Avg Views 15,370	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	25-34: 37% 18-24: 23% 35-44: 22% 45-64: 15%	Largest: 25-34 (37%); next: 18-24 (23%)
Gender Split	Female: 19% Male: 81% Non-binary/Other: 0%	Skews male (81%)
Top Countries	UNITED STATES (62%) CANADA (5%) BRAZIL (4%) UNITED KINGDOM (3%) GERMANY (2%)	Top regions: UNITED STATES (62%), CANADA (5%), BRAZIL (4%)
Platform Engagement	Instagram: 9,012 avg likes/post · Youtube: 10,823 avg views/post	Best reach: Youtube 10,823 avg views; best engagement: Instagram 9,012 avg likes

Top Brand Affinities

Miller Lite

Score: 29.65

Live Nation

Score: 20.31

Barstool Sports

Score: 17.79

Coors

Score: 16.93

Ariat

Score: 14.34

Kroger

Score: 14.32

Tagaz

Score: 13.97

Busch

Score: 9.77

Jim Beam

Score: 9.32

Stihl

Score: 9.11

Carhartt

Score: 8.80

Jameson

Score: 8.53

Brand	Category	Score
Miller Lite		29.65
Live Nation		20.31
Barstool Sports		17.79
Coors		16.93
Ariat		14.34
Kroger		14.32
Tagaz		13.97
Busch		9.77
Jim Beam		9.32
Stihl		9.11
Carhartt		8.80
Jameson		8.53
Bud Light		8.32
Budweiser		7.95
Margaritaville		7.55
Verizon		7.53
Paramount Pictures		6.49
Harley-Davidson		6.09
NHL		5.99
Pacific Northwest Wonderland		5.94
Pilsner Urquell		5.72
Cadillac		5.71
GMC		5.56
Jeep		5.15
Columbia Pictures		5.14
Taco Bell		4.98
Gillette		4.81
Holden		4.53
Gatorade		4.39
The Home Depot		4.36
FedEx		4.09
Spotify Music		4.08
Nixon		4.00
WWE		3.96
Guinness		3.83
ESPN		3.80
Heinz		3.79
Chevrolet		3.75
Jack Daniels		3.63
Showtime		3.59
Ford		3.53
NBC		3.52
Walmart		3.44
Comedy Central		3.18
Dodge		3.16
Chrysler		3.07
Lollapalooza		3.05
Oakley		3.01
Airbnb		2.89
NFL		2.86