Struggle Jennings

Struggle Jennings

Country: US | Gender: male

Influence: 57.31% Fanbase: 40.02% Trending: 65.96% Career Level: Mainstream

Top Brand Affinity

Highest overlapping lifestyle brand

Sullen Clothing • 48.26% • Very Strong

As of 2025-09-09

457,295

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

2025-12-07 11:18:03 UTC

Genres

hip-hop & raphip-hop/rapcountry rap

Biography

Struggle Jennings, grandson of country legends Waylon Jennings and Jessi Colter, defied expectations by embracing both gangster rap and outlaw country influences while growing up in West Nashville after a family tragedy. Despite his diverse musical upbringing, he has returned to his country roots with a new album, "El Camino," where he remains authentic to his upbringing and experiences. Struggle's journey reflects the connection between seemingly disparate genres that share common roots, showcasing his unique blend of musical influences and unwavering authenticity as he enters the next phase of his career.

Struggle Jennings Marketing Affinity & Brand Fit Data

Report Date: 2025-09-09

Struggle Jennings converts attention from 25-34 & 18-24 audiences across UNITED STATES, INDIA, CANADA. Audience shape is heavily male (68%), opening clear lanes for styling, voice, and offers. Topline results concentrate on Instagram at 1,522 avg likes per post, with supportive conversation on Instagram. Shared audience with Sullen Clothing, Live Nation, Miller Lite underscores a strong fit in streetwear, music platforms, and lifestyle products. It’s a practical path to awareness that doesn’t fight the feed.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low
How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.
Connection Strength
Artist Struggle Jennings score 0.33%Low bucket.
Brand: Sullen ClothingBrand: Live NationBrand: Miller Lite
Followers:457,295
Engagements:1,522
Rate:0.3%
Posts:1,107
Views:0
Avg Likes:1,522
Avg Comments:81
Avg Views:0

Audience Demographics & Key Stats

MetricValueWhy It Matters
Social Snapshot Followers 457,295 · Engagements 1,522 · Rate 0.3%
Posts 1,107 · Views 0 · Avg Likes 1,522 · Avg Comments 81 · Avg Views 0
Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown 25-34: 42%
18-24: 26%
35-44: 23%
45-64: 6%
Largest: 25-34 (42%); next: 18-24 (26%)
Gender Split Female: 32%
Male: 68%
Non-binary/Other: 0%
Skews male (68%)
Top Countries UNITED STATES (76%)
INDIA (6%)
CANADA (2%)
UNITED KINGDOM (2%)
AUSTRALIA (1%)
Top regions: UNITED STATES (76%), INDIA (6%), CANADA (2%)
Platform Engagement Instagram: 1,522 avg likes/post best engagement: Instagram 1,522 avg likes

Top Brand Affinities

Sullen Clothing
Score: 48.26
Live Nation
Score: 32.33
Miller Lite
Score: 20.29
Crown Royal
Score: 19.40
RAM Trucks
Score: 19.25
Tagaz
Score: 18.35
Ariat
Score: 17.64
Barstool Sports
Score: 13.94
Amazon Music
Score: 13.35
GMC
Score: 12.97
Pontiac
Score: 11.16
Pro Tools
Score: 10.54
Brand Category Score
Sullen Clothing 48.26
Live Nation 32.33
Miller Lite 20.29
Crown Royal 19.40
RAM Trucks 19.25
Tagaz 18.35
Ariat 17.64
Barstool Sports 13.94
Amazon Music 13.35
GMC 12.97
Pontiac 11.16
Pro Tools 10.54
Hoonigan 10.28
iHeartRadio Music Awards 9.02
Bud Light 8.94
FOX 8.43
Harley-Davidson 8.22
Margaritaville 8.20
Vapelyfe 7.83
Coors 7.16
Dodge 7.00
Kroger 6.78
Jameson 6.69
NBC 6.54
Chevrolet 6.40
Cadillac 5.85
Jeep 5.69
Ford 4.99
Monster Beverage 4.98
Carhartt 4.82
Verizon 4.74
ESPN 4.51
Chick-fil-A 4.27
Jack Daniels 4.14
Budweiser 4.10
NHL 4.03
Beats Electronics 4.02
Taco Bell 3.92
Gatorade 3.82
WWE 3.75
Acura 3.72
Scion 3.65
Paramount Pictures 3.61
NFL 3.44
Walmart 3.40
Busch 3.31
SoundCloud 3.27
MTV 3.16
Under Armour 3.11
Jaguar 3.08

Official Profiles

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Artist: Struggle Jennings

Date Range: 2025-12-07 → 2025-12-07
Total Airplay Time: 0h 0m 0s across 0 Radio Stations

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