Stray Kids

Stray Kids — pop artist from KR.

Formed in 2017, Stray Kids is a South Korean boy band under JYP Entertainment. The group consists of eight members: Bang Chan, Lee Know, Changbin, Hyunjin,…

Influence: 83.88% Fanbase: 78.91% Trending: 86.37% Career Level: Superstar

Top Brand Affinity

Highest overlapping lifestyle brand

Jack In The Box • 23.09% • Very Strong

As of 2025-09-27

85,508,957

Social Media Followers

As of 2025-09-27

00:00:00

Hours Airplay

2025-12-01 00:22:16 UTC

Genres

popk-popk-pop boy grouppopasian pop

Biography

Formed in 2017, Stray Kids is a South Korean boy band under JYP Entertainment. The group consists of eight members: Bang Chan, Lee Know, Changbin, Hyunjin, Han, Felix, Seungmin, and I.N. Stray Kids gained popularity for their energetic performances and self-produced music. They have released several albums and singles since their debut, showcasing their versatility and talent in the K-pop industry. Stray Kids continues to attract a global fanbase with their unique sound and dynamic stage presence.

Top Brand Affinities

Report Date: 2025-09-27

Stray Kids commands interest from 18-24 & 25-34 audiences in UNITED STATES, BRAZIL, INDONESIA. With a heavily female (78%) base, collaborations tied to style, access, or drops tend to land. Tiktok delivers predictable visibility (3,200,000 avg views per post); Instagram delivers the receipts in replies and shares. Affinity overlap with Jack In The Box, Arctic Fox hair Color, TONY MOLY points squarely at streetwear, music platforms, and lifestyle products. Expect awareness that shows up in the comments—not just in the reports.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Stray Kids score 2.33% — Strong bucket.

Brand: Jack In The BoxBrand: Arctic Fox hair ColorBrand: TONY MOLY

Followers:85,508,957

Engagements:1,993,948

Rate:2.3%

Posts:7,250

Avg Likes:1,829,283

Avg Comments:21,938

Avg Views:4,252,918

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 85,508,957 · Engagements 1,993,948 · Rate 2.3% Posts 7,250 · Views 4,252,918 · Avg Likes 1,829,283 · Avg Comments 21,938 · Avg Views 4,252,918	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 63% 25-34: 20% 13-17: 13% 35-44: 3%	Largest: 18-24 (63%); next: 25-34 (20%)
Gender Split	Female: 78% Male: 22% Non-binary/Other: 0%	Skews female (78%)
Top Countries	UNITED STATES (14%) BRAZIL (10%) INDONESIA (7%) RUSSIA (6%) PHILIPPINES (5%)	Top regions: UNITED STATES (14%), BRAZIL (10%), INDONESIA (7%)
Platform Engagement	Instagram: 862,151 avg likes/post · Tiktok: 3,200,000 avg views/post · Youtube: 1,052,918 avg views/post	Best reach: Tiktok 3,200,000 avg views; best engagement: Instagram 862,151 avg likes

Top Brand Affinities

Jack In The Box

Score: 23.09

Arctic Fox hair Color

Score: 20.15

TONY MOLY

Score: 8.77

Ball mason jar

Score: 8.41

Vivienne Westwood

Score: 6.79

SpeedPaint

Score: 4.96

Lollapalooza

Score: 4.66

Innisfree

Score: 4.64

Loewe

Score: 4.28

Movistar

Score: 3.81

Dr. Martens

Score: 2.57

Prismacolor

Score: 2.48

Brand	Category	Score
Jack In The Box		23.09
Arctic Fox hair Color		20.15
TONY MOLY		8.77
Ball mason jar		8.41
Vivienne Westwood		6.79
SpeedPaint		4.96
Lollapalooza		4.66
Innisfree		4.64
Loewe		4.28
Movistar		3.81
Dr. Martens		2.57
Prismacolor		2.48
Urban Outfitters		2.42
Tiffany		2.11
Busch		1.98
Polaroid		1.89
League of Legends		1.83
Cafecito		1.73
Converse		1.56
CBS Television Studios		1.45
Pepsi		1.37
shein		1.36
Costco		1.34
Forever 21		1.34
Pokemon Go		1.29
CBS		1.28
Lush		1.26
Tiffany & Co		1.20
Vogue		1.18
Yves Saint Laurent		1.15
Coachella		1.12
BBC		1.11
HBO		1.09
Louis Vuitton		1.08
SheInside		1.07
Chanel		1.02
Netflix		1.01
Starbucks		1.01
Nintendo		1.01
Pokemon		0.97
Pixar		0.95
H&M		0.94
Spotify Music		0.92
NYX Cosmetics		0.91
Etsy		0.90
Xiaomi		0.88
musical.ly		0.88
Gucci		0.87
Walmart		0.83
OREO		0.82