Stormzy Brand Affinity ranks highest Kurt Geiger at 24.26% . Very Strong. Score DMDB 70.33% | Fanbase 64.57%

Stormzy — hip-hop & rap artist from GB.

Stormzy, a London-based MC of Ghanaian heritage, has achieved success in the U.K. music scene with three chart-topping albums that blend grime, gospel, and…

Stormzy

Superstar

Country: GB | Gender: male | Artist ID: 11e81bcb-0cfc-66d8-9d24-a0369fe50396

Find Artist

Genres

hip-hop & raphip-hop/rapuk hip hopgrimehip hop

Influential: 70.33% Fanbase: 64.57% Trending: 73.21%

As of: 2025-09-10

Top Brand Affinity

Highest overlapping lifestyle brand

Kurt Geiger • 24.26% • Very Strong

As of 2025-09-10

6,776,009

Social Media Followers

As of 2025-09-10

00:00:00

Hours Airplay

Scores

Score: DMDB 70.33% | Fanbase 64.57% | Trending 73.21% | CAREER STAGE: SUPERSTAR

Biography

Stormzy, a London-based MC of Ghanaian heritage, has achieved success in the U.K. music scene with three chart-topping albums that blend grime, gospel, and R&B. Rising from the underground grime scene, he gained recognition with his debut album, Gang Signs & Prayer, in 2017, followed by the platinum-certified Heavy Is the Head in 2019 and This Is What I Mean in 2022. Stormzy's musical evolution has seen him explore various genres, including U.K. drill and Afroswing, as showcased in singles like "Longevity Flow."

Born Michael Ebenazer Kwadjo Omari Owuo, Jr., in Croydon, Stormzy began his career in youth clubs, gradually transitioning from grime to a more rap-oriented style. His breakout moment came with the release of the EP Dreamers Disease in 2014, leading to a string of successful singles and freestyles. Stormzy's impact on the music industry was recognized with accolades such as the Brit Award for British Male Solo Artist of the Year and headlining performances at major festivals like Glastonbury. Throughout his career, Stormzy has collaborated with notable artists and continued to push boundaries in the U.K. music scene.

Report Date: 2025-09-10

Stormzy has momentum with 18-24 & 25-34 audiences—particularly in UNITED KINGDOM, UNITED STATES, AUSTRALIA. A heavily male (76%) profile supports collaborations that trade on identity and lifestyle. Tiktok provides the headline exposure at 550,650 avg views per post, and Instagram keeps engagement compounding. Audience overlap with Kurt Geiger, Nasty Gal, boohoo signals obvious wins in streetwear, music platforms, and lifestyle products. For marketers, it’s the rare combination of fit, frequency, and flair.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Stormzy score 1.50% — Moderate bucket.

Brand: Kurt GeigerBrand: Nasty GalBrand: boohoo

Followers:6,776,009

Engagements:101,881

Rate:1.5%

Posts:165

Avg Likes:98,548

Avg Comments:1,246

Avg Views:961,975

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 6,776,009 · Engagements 101,881 · Rate 1.5% Posts 165 · Views 961,975 · Avg Likes 98,548 · Avg Comments 1,246 · Avg Views 961,975	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 50% 25-34: 34% 13-17: 7% 35-44: 7%	Largest: 18-24 (50%); next: 25-34 (34%)
Gender Split	Female: 24% Male: 76% Non-binary/Other: 0%	Skews male (76%)
Top Countries	UNITED KINGDOM (33%) UNITED STATES (12%) AUSTRALIA (4%) POLAND (3%) FRANCE (2%)	Top regions: UNITED KINGDOM (33%), UNITED STATES (12%), AUSTRALIA (4%)
Platform Engagement	Instagram: 58,974 avg likes/post · Tiktok: 550,650 avg views/post · Youtube: 411,325 avg views/post	Best reach: Tiktok 550,650 avg views; best engagement: Instagram 58,974 avg likes

Top Brand Affinities

Kurt Geiger

Score: 24.26

Nasty Gal

Score: 14.73

boohoo

Score: 13.05

Selfridges

Score: 12.47

JACQUEMUS

Score: 12.35

Vauxhall

Score: 11.68

All Saints

Score: 10.53

Marks & Spencer

Score: 10.39

Woolworths

Score: 9.92

River Island

Score: 9.88

MISSGUIDED

Score: 9.08

Score: 8.59

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Top Brand Affinities

Brand	Category	Score
Kurt Geiger		24.26
Nasty Gal		14.73
boohoo		13.05
Selfridges		12.47
JACQUEMUS		12.35
Vauxhall		11.68
All Saints		10.53
Marks & Spencer		10.39
Woolworths		9.92
River Island		9.88
MISSGUIDED		9.08
Next		8.59
New Era		8.00
Myprotein		6.73
Tate Modern		6.64
Harrods		6.44
ASOS		6.42
Carlsberg		6.40
Vivienne Westwood		6.25
Alexander McQueen		6.19
Stone Island		6.07
Coach		5.82
Topshop		5.74
Urban Outfitters		5.57
ALDI		5.51
Tesco		5.04
Guinness		4.49
TOM FORD		4.37
BALMAIN		4.29
NARS Cosmetics		4.27
Lush		4.25
Moncler		4.01
Primark		3.84
Marc Jacobs		3.63
Emporium		3.46
Fendi		3.42
GIVENCHY		3.42
Dolce & Gabbana		3.28
Pull&Bear		3.23
Hennessy		3.14
Showtime		3.05
Bershka		3.02
Stüssy		3.00
BBC		2.88
Cadbury		2.82
Sunnies Studios		2.82
Mulberry		2.81
Baileys		2.80
Fenty beauty		2.72
Aperol		2.71