Stixx

Stixx — electronic artist from ZA.

Samuel Seloane, also known as Stixx, is an Amapiano producer from Kwa-Thema and Selcourt in the East Rand. Born into a musical family in 2003, Stixx began…

Influence: 50.53% Fanbase: 24.06% Trending: 63.77% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Standard Bank • 235.81% • Very Strong

As of 2025-09-08

143,474

Social Media Followers

As of 2025-09-08

00:00:00

Hours Airplay

2025-12-07 10:09:41 UTC

Genres

electronicamapianoelectronicdeep houseafricangqom

Biography

Samuel Seloane, also known as Stixx, is an Amapiano producer from Kwa-Thema and Selcourt in the East Rand. Born into a musical family in 2003, Stixx began playing drums at the age of two and later explored various genres before focusing on Amapiano. His 2021 EP, Ngeke Balunge, showcased his diverse creative talents. In 2022, Stixx gained recognition through studio camps and collaborations with established artists like DBN Gogo, leading to a record deal with Zikode Records and the release of his debut single "Buya."

Stixx's production credits on popular albums like DBN Gogo’s "Whats Real" and Kelvin Momo’s "Amukelani" have highlighted his distinctive style. Collaborating with industry heavyweights such as Kelvin Momo and Kabza De Small has solidified his reputation as a rising star in the music scene. With a growing list of accomplishments and a unique musical perspective, Stixx is poised to make a significant impact in the industry.

Top Brand Affinities

Report Date: 2025-09-08

Stixx engages 18-24 & 25-34 audiences with repeatable results in SOUTH AFRICA, BOTSWANA, UNITED KINGDOM. The fan base skews heavily male (98%), giving a straightforward map for media and merchandising. Velocity is clearest on Tiktok (101,550 avg views per post), while Instagram keeps conversation loops active. Affinity patterns cluster around Standard Bank, Woolworths, Pioneer, indicating authentic resonance in streetwear, music platforms, and lifestyle products. For partners, the upside is strong: relevance today with room to scale tomorrow.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Stixx score 18.38% — Very Strong bucket.

Brand: Standard BankBrand: WoolworthsBrand: Pioneer

Followers:143,474

Engagements:26,366

Rate:18.4%

Posts:77

Avg Likes:25,990

Avg Comments:249

Avg Views:141,372

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 143,474 · Engagements 26,366 · Rate 18.4% Posts 77 · Views 141,372 · Avg Likes 25,990 · Avg Comments 249 · Avg Views 141,372	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 50% 25-34: 36% 13-17: 8% 35-44: 4%	Largest: 18-24 (50%); next: 25-34 (36%)
Gender Split	Female: 2% Male: 98% Non-binary/Other: 0%	Skews male (98%)
Top Countries	SOUTH AFRICA (92%) BOTSWANA (3%) UNITED KINGDOM (1%) MOZAMBIQUE (1%) ESWATINI (1%)	Top regions: SOUTH AFRICA (92%), BOTSWANA (3%), UNITED KINGDOM (1%)
Platform Engagement	Instagram: 16,227 avg likes/post · Tiktok: 101,550 avg views/post · Youtube: 39,822 avg views/post	Best reach: Tiktok 101,550 avg views; best engagement: Instagram 16,227 avg likes

Top Brand Affinities

Standard Bank

Score: 235.81

Woolworths

Score: 42.16

Pioneer

Score: 24.46

True Religion

Score: 17.13

New Era

Score: 15.27

Jagermeister

Score: 14.51

Palm Angels

Score: 13.33

Ellesse

Score: 13.16

Lacoste

Score: 12.66

Champion

Score: 12.10

Kappa

Score: 11.93

Hennessy

Score: 11.18

Brand	Category	Score
Standard Bank		235.81
Woolworths		42.16
Pioneer		24.46
True Religion		17.13
New Era		15.27
Jagermeister		14.51
Palm Angels		13.33
Ellesse		13.16
Lacoste		12.66
Champion		12.10
Kappa		11.93
Hennessy		11.18
Amazon Music		10.54
Bacardi		9.03
The North Face		8.83
Moët & Chandon		8.62
SoundCloud		7.53
KARL LAGERFELD		5.48
Spotify Music		5.24
Puma		5.13
Carhartt		4.98
shein		4.36
H&M		4.34
Nike		4.25
Dr. Martens		4.00
Heineken		3.65
Vans		3.62
Beats Electronics		3.51
New Balance		3.50
SheInside		3.42
MTV		3.37
Colgate		3.26
Sprite		3.21
Emporium		3.19
Stüssy		3.19
Monster Beverage		3.18
Pull&Bear		3.00
FOREX		2.94
Red Bull		2.90
Zara		2.64
Converse		2.63
TOM FORD		2.60
Timberland		2.56
Reebok		2.56
Sneakerhead		2.54
Dolce & Gabbana		2.44
ASICS		2.43
Polo Ralph Lauren		2.31
Balenciaga		2.31
Huawei		2.17