Sticky Fingers Brand Affinity ranks highest Vegemite at 22.44% . Very Strong. Score DMDB 61.97% | Fanbase 55.15%

Sticky Fingers — alternative artist from AU.

Sticky Fingers is an Australian quintet formed in 2008, consisting of Dylan Frost, Paddy Cornwall, Seamus Coyle, Beaker Best, and Freddy Crabs. Their music…

Sticky Fingers

Recognizable

Country: AU | Artist ID: 11e81bc2-486f-c952-8eb4-a0369fe50396

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Genres

alternativealternativereggaereggae fusionaustralian reggae fusion

Influential: 61.97% Fanbase: 55.15% Trending: 65.38%

As of: 2025-09-10

Top Brand Affinity

Highest overlapping lifestyle brand

Vegemite • 22.44% • Very Strong

As of 2025-09-10

925,677

Social Media Followers

As of 2025-09-10

00:00:00

Hours Airplay

Scores

Score: DMDB 61.97% | Fanbase 55.15% | Trending 65.38% | CAREER STAGE: MAINSTREAM

Biography

Sticky Fingers is an Australian quintet formed in 2008, consisting of Dylan Frost, Paddy Cornwall, Seamus Coyle, Beaker Best, and Freddy Crabs. Their music blends rock, alternative, reggae, and psychedelic elements. The band released their debut album, "Caress Your Soul," in 2013, followed by four more albums by 2020. Sticky Fingers' independent approach has been a key factor in their success, with a focus on friendship and creating music that resonates with their audience.

In 2022, Sticky Fingers released their fifth full-length album, "Lekkerboy," continuing their signature sound and storytelling. The band's ethos revolves around creating music that feels good to them, with the belief that it will also connect with their listeners. Sticky Fingers invite fans to join them on a journey through highs and lows, encapsulating a range of emotions in their music.

Report Date: 2025-09-10

Sticky Fingers connects with 18-24 & 25-34 audiences and shows durable traction across AUSTRALIA, BRAZIL, THAILAND. With a heavily male (66%) audience, creative can confidently lean into identity and style cues. Content performance peaks on Tiktok, where posts average 13,450 avg views per post; Instagram adds dependable engagement depth. Overlap with Vegemite, Sunnies Studios, Qantas highlights near-term opportunities in streetwear, music platforms, and lifestyle products. The throughline is simple: Sticky Fingers moves culture in the exact lanes many lifestyle marketers need.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Sticky Fingers score 1.49% — Moderate bucket.

Brand: VegemiteBrand: Sunnies StudiosBrand: Qantas

Followers:925,677

Engagements:13,775

Rate:1.5%

Posts:1,371

Avg Likes:13,700

Avg Comments:249

Avg Views:23,006

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 925,677 · Engagements 13,775 · Rate 1.5% Posts 1,371 · Views 23,006 · Avg Likes 13,700 · Avg Comments 249 · Avg Views 23,006	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 56% 25-34: 32% 13-17: 7% 35-44: 4%	Largest: 18-24 (56%); next: 25-34 (32%)
Gender Split	Female: 34% Male: 66% Non-binary/Other: 0%	Skews male (66%)
Top Countries	AUSTRALIA (16%) BRAZIL (11%) THAILAND (11%) UNITED STATES (8%) CHILE (8%)	Top regions: AUSTRALIA (16%), BRAZIL (11%), THAILAND (11%)
Platform Engagement	Instagram: 12,915 avg likes/post · Tiktok: 13,450 avg views/post · Youtube: 9,556 avg views/post	Best reach: Tiktok 13,450 avg views; best engagement: Instagram 12,915 avg likes

Top Brand Affinities

Vegemite

Score: 22.44

Sunnies Studios

Score: 9.83

Qantas

Score: 8.90

Woolworths

Score: 8.13

Kmart

Score: 7.74

Billabong

Score: 7.00

New Line Cinema

Score: 5.84

Lollapalooza

Score: 5.41

Holden

Score: 5.03

Movistar

Score: 4.50

Hurley

Score: 4.31

Stüssy

Score: 3.72

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Top Brand Affinities

Brand	Category	Score
Vegemite		22.44
Sunnies Studios		9.83
Qantas		8.90
Woolworths		8.13
Kmart		7.74
Billabong		7.00
New Line Cinema		5.84
Lollapalooza		5.41
Holden		5.03
Movistar		4.50
Hurley		4.31
Stüssy		3.72
Coachella		3.29
Dr. Martens		3.03
BALMAIN		3.03
GoPro		2.87
Tinder		2.83
Polaroid		2.81
McLaren		2.74
Guinness		2.73
Vans		2.56
Aperol		2.56
Spotify Music		2.49
Kodak		2.37
SoundCloud		2.32
Budweiser		2.16
Showtime		2.16
Geocaching		2.15
Chrysler		2.03
Cafecito		1.93
Lush		1.93
Fujifilm		1.86
The North Face		1.86
Tomorrowland		1.84
Beats Electronics		1.78
Oakley		1.76
A Game of Tones		1.72
Red Bull		1.70
Airbnb		1.66
Converse		1.54
The Olympic Games		1.43
Heineken		1.37
shein		1.34
Harley-Davidson		1.31
Bellagio		1.27
UFC		1.24
Calvin Klein		1.23
SheInside		1.16
National Geographic		1.15
Pepsi		1.13