Steve Lacy Brand Affinity ranks highest JACQUEMUS at 13.27% . Very Strong. Score DMDB 76.16% | Fanbase 70.41%

Steve Lacy — pop artist from US.

Steve Lacy, an alternative R&B artist, gained recognition for co-producing a Grammy-nominated album while still in high school. Beginning his career as a…

Steve Lacy

Superstar

Country: US | Gender: male | Artist ID: 11e81bba-f1b1-8df0-9c5e-a0369fe50396

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Genres

poppopr&b, funk & soulalternative r&br&b/soulhip-hop & raprapafricanafrofuturism

Influential: 76.16% Fanbase: 70.41% Trending: 79.04%

As of: 2025-09-10

Top Brand Affinity

Highest overlapping lifestyle brand

JACQUEMUS • 13.27% • Very Strong

As of 2025-09-10

5,257,787

Social Media Followers

As of 2025-09-10

00:00:00

Hours Airplay

Scores

Score: DMDB 76.16% | Fanbase 70.41% | Trending 79.04% | CAREER STAGE: SUPERSTAR

Biography

Steve Lacy, an alternative R&B artist, gained recognition for co-producing a Grammy-nominated album while still in high school. Beginning his career as a guitarist, singer, songwriter, and producer, Lacy made his recorded debut with the band the Internet in 2014 on their album Ego Death, which received a Grammy nomination. He has since collaborated with various artists across genres, including J. Cole, Kendrick Lamar, Tyler, The Creator, and Vampire Weekend. Lacy has released solo material such as the EP Steve Lacy's Demo (2017), the Grammy-nominated album Apollo XXI (2019), and the Grammy-winning Gemini Rights (2022).

Born in Compton, California, Lacy developed an interest in guitar at a young age and began his musical journey through church and lessons. He joined the Internet in 2014 and co-produced their album Ego Death, which marked his entry into the music industry. Lacy continued to expand his repertoire by collaborating with artists like GoldLink, Kendrick Lamar, and Tyler, The Creator. His solo career flourished with releases such as Apollo XXI and Gemini Rights, the latter earning him the Best Progressive R&B Album award at the 65th Annual Grammy Awards in 2023.

Report Date: 2025-09-10

Steve Lacy connects with 18-24 & 25-34 audiences and shows durable traction across UNITED STATES, BRAZIL, UNITED KINGDOM. With a heavily male (55%) audience, creative can confidently lean into identity and style cues. Content performance peaks on Youtube, where posts average 1,475,309 avg views per post; Instagram adds dependable engagement depth. Overlap with JACQUEMUS, Marni, Nasty Gal highlights near-term opportunities in streetwear, music platforms, and lifestyle products. The throughline is simple: Steve Lacy moves culture in the exact lanes many lifestyle marketers need.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Steve Lacy score 2.62% — Strong bucket.

Brand: JACQUEMUSBrand: MarniBrand: Nasty Gal

Followers:5,257,787

Engagements:137,713

Rate:2.6%

Posts:377

Avg Likes:136,908

Avg Comments:1,237

Avg Views:1,475,309

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 5,257,787 · Engagements 137,713 · Rate 2.6% Posts 377 · Views 1,475,309 · Avg Likes 136,908 · Avg Comments 1,237 · Avg Views 1,475,309	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 56% 25-34: 27% 13-17: 9% 35-44: 5%	Largest: 18-24 (56%); next: 25-34 (27%)
Gender Split	Female: 45% Male: 55% Non-binary/Other: 0%	Skews male (55%)
Top Countries	UNITED STATES (42%) BRAZIL (6%) UNITED KINGDOM (6%) CANADA (3%) PHILIPPINES (3%)	Top regions: UNITED STATES (42%), BRAZIL (6%), UNITED KINGDOM (6%)
Platform Engagement	Instagram: 113,117 avg likes/post · Youtube: 1,475,309 avg views/post	Best reach: Youtube 1,475,309 avg views; best engagement: Instagram 113,117 avg likes

Top Brand Affinities

JACQUEMUS

Score: 13.27

Marni

Score: 11.36

Nasty Gal

Score: 11.25

Jean Paul Gaultier

Score: 10.92

Acne Studios

Score: 10.29

Depop

Score: 9.81

Champion

Score: 9.64

Loewe

Score: 9.52

Ableton

Score: 9.22

Maison Margiela

Score: 8.46

SoundCloud

Score: 8.38

Glossier

Score: 8.10

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Top Brand Affinities

Brand	Category	Score
JACQUEMUS		13.27
Marni		11.36
Nasty Gal		11.25
Jean Paul Gaultier		10.92
Acne Studios		10.29
Depop		9.81
Champion		9.64
Loewe		9.52
Ableton		9.22
Maison Margiela		8.46
SoundCloud		8.38
Glossier		8.10
Lanvin		7.40
Kodak		7.23
Vivienne Westwood		6.35
UGG		6.23
Urban Outfitters		6.03
Lollapalooza		5.71
Stüssy		5.69
ULTA Beauty		5.57
Coachella		5.49
Free People		5.18
TOM FORD		5.07
Dr. Martens		4.90
Coach		4.77
Steve Madden		4.51
Fenty beauty		4.36
Carhartt		4.31
Beats Electronics		4.18
Marc Jacobs		4.16
ASOS		4.05
Miu Miu		3.88
American Eagle		3.77
Spotify Music		3.76
NORDSTROM		3.70
Verizon		3.57
Fendi		3.34
Too Faced Cosmetics		3.29
Hollister Co		3.29
Hennessy		3.25
Moschino		3.09
Supreme		3.06
Jollibee		3.05
NARS Cosmetics		2.95
Pizza Hut		2.78
Versace		2.68
Polaroid		2.67
Sprite		2.64
Tinder		2.63
MTV		2.53