Steve Cole
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-08
2,858
Social Media Followers
As of 2025-09-08
00:00:00
Hours Airplay
2025-12-07 11:02:19 UTC
Genres
Biography
In addition to his solo career, Cole has collaborated with a diverse range of artists including Buddy Guy, Boz Scaggs, and the City of Prague Orchestra. He is also a founding member of The Sax Pack, a dynamic sax trio featuring Kim Waters and Jeff Kashiwa.
Steve Cole builds repeat engagement among 45-64 & 35-44 audiences throughout UNITED STATES, BRAZIL, UNITED KINGDOM. With a heavily male (69%) base, campaign framing can lean into status, style, and community. The sharpest reach is on Instagram (86 avg likes per post), while Instagram provides social proof in comments and saves. Affinities with Live Nation, Amazon Music, Ampeg point to authentic extensions into streetwear, music platforms, and lifestyle products. Expect work that feels native to the timeline—not bolted on.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 2,858 · Engagements 86 · Rate 3.0% Posts 47 · Views 0 · Avg Likes 86 · Avg Comments 2 · Avg Views 0 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
45-64: 41% 35-44: 31% 25-34: 22% 18-24: 5% |
Largest: 45-64 (41%); next: 35-44 (31%) |
| Gender Split |
Female: 31% Male: 69% Non-binary/Other: 0% |
Skews male (69%) |
| Top Countries |
UNITED STATES (60%) BRAZIL (13%) UNITED KINGDOM (3%) SPAIN (2%) ITALY (1%) |
Top regions: UNITED STATES (60%), BRAZIL (13%), UNITED KINGDOM (3%) |
| Platform Engagement | Instagram: 86 avg likes/post | best engagement: Instagram 86 avg likes |
Top Brand Affinities
Live Nation
Amazon Music
Ampeg
Pro Tools
MOOG
Akai
Akg
Sennheiser
iHeartRadio Music Awards
Schwartz's
Pioneer
Delta
| Brand | Category | Score |
|---|---|---|
| Live Nation | 37.78 | |
| Amazon Music | 28.87 | |
| Ampeg | 25.32 | |
| Pro Tools | 20.08 | |
| MOOG | 19.71 | |
| Akai | 19.66 | |
| Akg | 16.70 | |
| Sennheiser | 15.86 | |
| iHeartRadio Music Awards | 15.52 | |
| Schwartz's | 10.00 | |
| Pioneer | 8.71 | |
| Delta | 8.21 | |
| Spotify Music | 7.44 | |
| NBC | 7.29 | |
| Bethesda Softworks | 7.12 | |
| Yamaha | 6.33 | |
| Walgreens | 5.81 | |
| NORDSTROM | 5.50 | |
| CNN | 5.14 | |
| FedEx | 5.12 | |
| Hilton | 4.41 | |
| Columbia Pictures | 4.26 | |
| Dyson | 3.96 | |
| ESPN | 3.83 | |
| Amazon | 3.80 | |
| Beats Electronics | 3.54 | |
| Philips | 3.34 | |
| Omega | 3.28 | |
| Cadillac | 3.19 | |
| NFL | 3.11 | |
| Pandora | 3.08 | |
| Paramount Pictures | 3.08 | |
| musical.ly | 2.97 | |
| Mary Kay | 2.90 | |
| Boeing | 2.73 | |
| The Olympic Games | 2.56 | |
| Pixar | 2.48 | |
| Nickelodeon | 2.37 | |
| CBS | 2.27 | |
| SoundCloud | 2.25 | |
| Los Angeles Lakers | 2.22 | |
| Guinness | 2.21 | |
| NBA | 2.12 | |
| Costco | 1.90 | |
| Bellagio | 1.88 | |
| Lexus | 1.80 | |
| Tiffany & Co | 1.79 | |
| Coachella | 1.79 | |
| Walmart | 1.78 | |
| Warner Bros | 1.54 |
Official Profiles
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Top 10 Songs Played Today
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Total Streams (2025-09-11)
Total: 398,055
| PLATFORM | TOTAL | % | |
|---|---|---|---|
| [+] |
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289,723 | 72.78% |
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108,137 | 27.17% |
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195 | 0.05% |
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0 | 0.00% |
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0 | 0.00% |
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0 | 0.00% |
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0 | 0.00% |
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0 | 0.00% |
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0 | 0.00% |
Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| No upcoming concerts found. | ||||















