Steve Arrington
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-09
8,033
Social Media Followers
As of 2025-09-09
00:00:00
Hours Airplay
2025-12-07 10:03:12 UTC
Genres
Biography
Originating from Great Lakes, Illinois, and raised in Ohio, Steven Ralph Arrington's musical journey began with local bands before joining Slave as a drummer and vocalist. His tenure with Slave saw the release of several successful albums and hits like "Just a Touch of Love" and "Watching You." Expanding into a solo career in the '80s, Arrington continued to make waves with albums such as Dancin' in the Key of Life (1985) and collaborations with esteemed producers. After a hiatus, he made a comeback in the late 2000s, collaborating with contemporary artists and releasing new material that revitalized interest in his influential funk catalog.
Steve Arrington draws 35-44 & 25-34 audiences and holds attention in UNITED STATES, UNITED KINGDOM, CANADA. The skew is heavily male (82%), enabling sharper concepts that still resonate broadly. The most reliable distribution is Youtube at 1,031 avg views per post, with Instagram sustaining the conversation. Audience adjacency to Mixcloud, MOOG, Akai makes streetwear, music platforms, and lifestyle products the logical focus. This is brand work that meets fans where they already are.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 8,033 · Engagements 311 · Rate 3.9% Posts 423 · Views 1,031 · Avg Likes 307 · Avg Comments 12 · Avg Views 1,031 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
35-44: 38% 25-34: 31% 45-64: 19% 18-24: 10% |
Largest: 35-44 (38%); next: 25-34 (31%) |
| Gender Split |
Female: 18% Male: 82% Non-binary/Other: 0% |
Skews male (82%) |
| Top Countries |
UNITED STATES (73%) UNITED KINGDOM (6%) CANADA (2%) AUSTRALIA (1%) FRANCE (1%) |
Top regions: UNITED STATES (73%), UNITED KINGDOM (6%), CANADA (2%) |
| Platform Engagement | Instagram: 270 avg likes/post · Youtube: 1,031 avg views/post | Best reach: Youtube 1,031 avg views; best engagement: Instagram 270 avg likes |
Top Brand Affinities
Mixcloud
MOOG
Akai
SKYY
Ableton
Live Nation
Amazon Music
Pioneer
Pro Tools
Beats Electronics
SoundCloud
Akg
| Brand | Category | Score |
|---|---|---|
| Mixcloud | 138.53 | |
| MOOG | 100.68 | |
| Akai | 68.60 | |
| SKYY | 55.55 | |
| Ableton | 35.21 | |
| Live Nation | 34.57 | |
| Amazon Music | 33.41 | |
| Pioneer | 27.91 | |
| Pro Tools | 26.80 | |
| Beats Electronics | 19.18 | |
| SoundCloud | 14.91 | |
| Akg | 14.42 | |
| iHeartRadio Music Awards | 12.95 | |
| Los Angeles Lakers | 10.06 | |
| Spotify Music | 9.40 | |
| Sennheiser | 9.27 | |
| CNN | 8.62 | |
| Sega | 8.08 | |
| Atmos | 7.90 | |
| ESPN | 7.89 | |
| New Era | 7.60 | |
| Paramount Pictures | 7.39 | |
| Everlast | 7.27 | |
| FOX | 6.76 | |
| Hennessy | 6.51 | |
| Stüssy | 6.49 | |
| NBC | 6.41 | |
| Cadillac | 6.11 | |
| Kickstarter | 5.77 | |
| Clarks | 5.62 | |
| NFL | 5.61 | |
| MTV | 5.51 | |
| NBA | 5.51 | |
| Bethesda Softworks | 5.06 | |
| Columbia Pictures | 5.02 | |
| Warner Bros | 4.93 | |
| Verizon | 4.84 | |
| FedEx | 4.69 | |
| Carhartt | 4.49 | |
| Universal | 4.36 | |
| Sneakerhead | 4.07 | |
| Paypal | 4.07 | |
| Hurley | 3.95 | |
| Mortal Kombat | 3.40 | |
| Emporium | 3.33 | |
| Coachella | 3.27 | |
| Nickelodeon | 3.26 | |
| Comedy Central | 3.22 | |
| Panasonic | 3.14 | |
| Leica | 3.01 |
Official Profiles
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Concerts
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| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| No upcoming concerts found. | ||||















