Stereophonics Brand Affinity ranks highest ITV at 20.35% . Very Strong. Score DMDB 67.37% | Fanbase 60.56%

Stereophonics — rock artist from GB.

Stereophonics, a Welsh rock band formed in Cwmaman, South Wales, in the late '90s, gained mainstream success with their second album, Performance and…

Stereophonics

Recognizable

Country: GB | Artist ID: 11e81bcd-f765-e7f6-9f9b-a0369fe50396

Find Artist

Genres

rockmodern rockrockpop rockwelsh rockalternative rockeuropeanbritpop

Influential: 67.37% Fanbase: 60.56% Trending: 70.77%

As of: 2025-09-10

Top Brand Affinity

Highest overlapping lifestyle brand

ITV • 20.35% • Very Strong

As of 2025-09-10

796,102

Social Media Followers

As of 2025-09-10

00:00:00

Hours Airplay

Scores

Score: DMDB 67.37% | Fanbase 60.56% | Trending 70.77% | CAREER STAGE: MAINSTREAM

Biography

Stereophonics, a Welsh rock band formed in Cwmaman, South Wales, in the late '90s, gained mainstream success with their second album, Performance and Cocktails, in 1999. Led by vocalist/guitarist Kelly Jones, the band has released over a dozen studio albums, with eight reaching number one on the U.K. charts, including their latest release, Oochya!, in 2022.

Comprising Kelly Jones, bassist Richard Jones, guitarist Adam Zindani, and drummer Jamie Morrison, Stereophonics initially drew comparisons to the Manic Street Preachers. Signed to V2 in 1996, they achieved chart success with singles like "Local Boy in the Photograph" and "Traffic." The band's sound evolved over the years, leading to platinum-certified albums like Graffiti on the Train and successful releases such as Scream Above the Sounds and Kind. Their latest album, Oochya!, was released in 2022, marking their continued presence in the U.K. music scene.

Report Date: 2025-09-10

Stereophonics performs best with fans in the 18-24 range, concentrated in UNITED KINGDOM, BRAZIL, UNITED STATES. Audience composition is heavily male (59%), which simplifies targeting and creative tone. The most reliable reach comes from Tiktok at 26,900 avg views per post, with Instagram providing steady community replies and saves. Brand adjacency trends toward ITV, Waitrose, Peroni, signaling clear alignment with streetwear, music platforms, and lifestyle products. If the brief is to seed a message that travels organically, Stereophonics is positioned to deliver.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Stereophonics score 1.09% — Moderate bucket.

Brand: ITVBrand: WaitroseBrand: Peroni

Followers:796,102

Engagements:8,686

Rate:1.1%

Posts:1,682

Avg Likes:8,433

Avg Comments:170

Avg Views:32,062

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 796,102 · Engagements 8,686 · Rate 1.1% Posts 1,682 · Views 32,062 · Avg Likes 8,433 · Avg Comments 170 · Avg Views 32,062	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 39% 25-34: 37% 35-44: 14% 45-64: 6%	Largest: 18-24 (39%); next: 25-34 (37%)
Gender Split	Female: 41% Male: 59% Non-binary/Other: 0%	Skews male (59%)
Top Countries	UNITED KINGDOM (18%) BRAZIL (11%) UNITED STATES (9%) ITALY (5%) MEXICO (4%)	Top regions: UNITED KINGDOM (18%), BRAZIL (11%), UNITED STATES (9%)
Platform Engagement	Instagram: 5,732 avg likes/post · Tiktok: 26,900 avg views/post · Youtube: 5,162 avg views/post	Best reach: Tiktok 26,900 avg views; best engagement: Instagram 5,732 avg likes

Top Brand Affinities

ITV

Score: 20.35

Waitrose

Score: 16.93

Peroni

Score: 16.21

Morrisons

Score: 14.43

Marks & Spencer

Score: 14.04

Costa Coffee

Score: 13.87

Fred Perry

Score: 13.53

British Airways

Score: 11.75

Sainsbury's

Score: 11.04

Ted Baker

Score: 10.03

Easyjet

Score: 9.28

River Island

Score: 9.23

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Top Brand Affinities

Brand	Category	Score
ITV		20.35
Waitrose		16.93
Peroni		16.21
Morrisons		14.43
Marks & Spencer		14.04
Costa Coffee		13.87
Fred Perry		13.53
British Airways		11.75
Sainsbury's		11.04
Ted Baker		10.03
Easyjet		9.28
River Island		9.23
Carlsberg		8.66
Next		8.37
Vauxhall		8.21
Guinness		8.20
boohoo		8.18
Selfridges		8.03
Amazon Music		7.91
Tesco		7.85
Baileys		6.72
Cadbury		5.74
Lush		5.35
Haribo		5.20
LG Group		5.07
ALDI		4.99
Primark		4.67
Lindt		4.61
Dr. Martens		4.50
BBC		4.27
Columbia Pictures		4.20
Lego		3.97
MINI		3.96
Lollapalooza		3.80
Topshop		3.79
Hilton		3.72
LEGOLAND		3.69
Aston Martin		3.64
Jack Daniels		3.53
Summit Entertainment		3.50
Harrods		3.21
Urban Outfitters		3.20
ASOS		3.08
AMC		3.06
Showtime		2.92
Heineken		2.83
Spotify Music		2.80
Sunnies Studios		2.78
Land Rover		2.78
Montblanc		2.75