Stereo Mc's

Stereo Mc's

Country: GB

Influence: 58.29% Fanbase: 37.30% Trending: 68.78% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Mixcloud • 143.90% • Very Strong

As of 2025-09-11

18,114

Social Media Followers

As of 2025-09-11

00:00:00

Hours Airplay

2025-12-07 16:55:37 UTC

Genres

poppophip-hop & raphip househip hopelectronicelectronicabig beat

Biography

Stereo Mc’s, formed in the mid-80s, blend electronic music with early Hip-Hop influences. After launching their independent record label, G Street Records, they signed with Island/4th and Broadway records, releasing their debut LP and touring extensively. Their 1992 album "Connected" became a global hit, with the title track becoming a classic tune. In 2015, they founded the label connected, showcasing Afro House, Deep House, and Techno genres, now on its 40th release and distributed by Kompakt records. Alongside touring as a live band, Rob Birch and Nick Hallam continue their DJ careers, collaborating with artists like Adam Port and Anja Schneider on the label.

Stereo Mc’s, known for their blend of electronic and Hip-Hop influences, have had a successful career spanning decades. After gaining recognition with their hit album "Connected" in 1992, they later founded the label connected in 2015. This label has grown to encompass various genres like Afro House, Deep House, and Techno, with distribution through Kompakt records. Additionally, the duo continues to tour as a live band and collaborate with other artists like David Mayer and Re.You on the connected label. Their dedication to music and DJing has made them a prominent force in the electronic music scene.

Stereo Mc's Marketing Affinity & Brand Fit Data

Report Date: 2025-09-11

Stereo Mc's stands out with 25-34 & 35-44 audiences across UNITED KINGDOM, UNITED STATES, GREECE. The profile is heavily male (78%), and content lands hardest on Youtube, where posts average 250 avg views per post. Instagram sustains loyal interaction between releases, keeping momentum warm. Affinity clustering shows natural overlap with Mixcloud, Allen & Heath, MOOG, pointing to an obvious runway in streetwear, music platforms, and lifestyle products. That mix of scale and cultural fit makes Stereo Mc's a low-friction choice for campaigns that need fast awareness and credible adoption.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low
How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.
Connection Strength
Artist Stereo Mc's score 0.82%Low bucket.
Brand: MixcloudBrand: Allen & HeathBrand: MOOG
Followers:18,114
Engagements:148
Rate:0.8%
Posts:1,088
Views:250
Avg Likes:147
Avg Comments:6
Avg Views:250

Audience Demographics & Key Stats

MetricValueWhy It Matters
Social Snapshot Followers 18,114 · Engagements 148 · Rate 0.8%
Posts 1,088 · Views 250 · Avg Likes 147 · Avg Comments 6 · Avg Views 250
Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown 25-34: 39%
35-44: 27%
18-24: 21%
45-64: 12%
Largest: 25-34 (39%); next: 35-44 (27%)
Gender Split Female: 22%
Male: 78%
Non-binary/Other: 0%
Skews male (78%)
Top Countries UNITED KINGDOM (10%)
UNITED STATES (10%)
GREECE (8%)
BULGARIA (6%)
GERMANY (6%)
Top regions: UNITED KINGDOM (10%), UNITED STATES (10%), GREECE (8%)
Platform Engagement Instagram: 141 avg likes/post · Youtube: 250 avg views/post Best reach: Youtube 250 avg views; best engagement: Instagram 141 avg likes

Top Brand Affinities

Mixcloud
Score: 143.90
Allen & Heath
Score: 121.64
MOOG
Score: 99.90
Pioneer
Score: 68.24
Ableton
Score: 57.64
Akai
Score: 34.26
Sennheiser
Score: 27.63
SoundCloud
Score: 21.57
Amazon Music
Score: 21.52
Fred Perry
Score: 14.34
Pro Tools
Score: 13.79
Tomorrowland
Score: 11.47
Brand Category Score
Mixcloud 143.90
Allen & Heath 121.64
MOOG 99.90
Pioneer 68.24
Ableton 57.64
Akai 34.26
Sennheiser 27.63
SoundCloud 21.57
Amazon Music 21.52
Fred Perry 14.34
Pro Tools 13.79
Tomorrowland 11.47
Beats Electronics 10.29
Spotify Music 9.27
Tate Modern 8.29
Everlast 8.01
Atmos 7.96
Jagermeister 6.46
Heinz 6.10
Carlsberg 5.96
Carhartt 4.91
Garnier 4.90
Stüssy 4.88
Ryanair 4.84
Warner Bros 4.29
Tesco 4.11
Leica 3.97
BBC 3.90
MTV 3.66
Lollapalooza 3.44
Guinness 3.38
Campari 3.36
Coachella 3.31
Matrix 3.17
MINI 3.14
Columbia Pictures 3.09
Dr. Martens 2.74
Red Bull 2.59
musical.ly 2.58
Heineken 2.52
Baileys 2.48
Lego 2.47
Showtime 2.22
Tesla Motors 2.18
Kodak 2.14
Fujifilm 2.02
Aperol 2.01
Jack Daniels 1.97
Star Wars 1.78
Sneakerhead 1.75

Official Profiles

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Artist: Stereo Mc's

Date Range: 2025-12-07 → 2025-12-07
Total Airplay Time: 0h 0m 0s across 0 Radio Stations

The map shows every radio station that aired Stereo Mc's today. Use the controls to highlight stations with the most or least airtime.

Top 10 Songs Played Today

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Total Streams (2025-09-03)

Total: 979,021

PLATFORM TOTAL %
Spotify Spotify 979,021 100.00%
Anghami Anghami 0 0.00%
Audiomack Audiomack 0 0.00%
Jiosaavn Jiosaavn 0 0.00%
Last.fm Last.fm 0 0.00%
Pandora Pandora 0 0.00%
Tidal Tidal 0 0.00%
Yandex Yandex 0 0.00%
YouTube Artist YouTube Artist 0 0.00%

Concerts

Upcoming events from today (UTC) to the next 6 months.

Date/Time (UTC) Event Venue Location Tickets
2025-12-08 03:30 UTC Stereo Mc's Epic Studios Norwich, United Kingdom
2025-12-13 03:00 UTC Stereo Mc's Shepherd’s Bush Empire London, United Kingdom
2025-12-14 03:00 UTC Stereo Mc's O2 Ritz Manchester Manchester, United Kingdom
2025-12-15 03:00 UTC Neck Deep, Stereo Mc's, Boston Manor O2 Academy Birmingham Birmingham, United Kingdom
2026-01-23 03:30 UTC Stereo Mc's Posten Odense, Denmark
2026-01-24 03:30 UTC Stereo Mc's Kägelbanan Stockholm, Sweden
2026-01-25 03:00 UTC Stereo Mc's Pustervik Gothenburg, Sweden
2026-01-31 03:30 UTC Stereo Mc's The Button Factory Dublin, Ireland
2026-02-01 03:30 UTC Stereo Mc's The Button Factory Dublin, Ireland

Trending Artist