Steps

Steps — pop artist from GB.

Steps, the UK's most successful mixed-sex pop group, boasts a history of 14 top five singles, 3 number one albums, and 20 million record sales. Their hits…

Influence: 56.28% Fanbase: 39.32% Trending: 64.77% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

ITV • 47.64% • Very Strong

As of 2025-09-09

487,768

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

2025-12-07 08:04:00 UTC

Genres

popdance poppoptalent showmainstream popjazz & standardsjazzhip-hop & raphip-hop/rapelectronicdiva housebubblegum danceeuropeaneuropop

Biography

Steps, the UK's most successful mixed-sex pop group, boasts a history of 14 top five singles, 3 number one albums, and 20 million record sales. Their hits include chart-toppers like 'Tragedy/Heartbeat' and 'Stomp', along with fan favorites such as 'One For Sorrow' and '5,6,7,8'. In recent years, the band has continued their success with a UK #1 album, a successful reunion, and sold-out arena tours.

In 2017, Steps marked their 20th anniversary with the release of 'Scared Of The Dark', their first single in over six years, which topped the iTunes charts. The following album, 'Tears On The Dancefloor', also reached number one on iTunes and achieved Gold certification. The band's 'Party On The Dancefloor Tour' in 2017 was a massive success, selling over 300,000 tickets and solidifying their status as one of the biggest pop acts of the year. Subsequent performances in 2018, including shows in Dubai, further cemented their enduring popularity.

Top Brand Affinities

Report Date: 2025-09-09

Steps reliably reaches 25-34 & 18-24 audiences in UNITED KINGDOM, PHILIPPINES, UNITED STATES. The base is male-leaning (52%), paving the way for collaborations that read as status, style, and scene. The strongest distribution channel is Youtube (90,864 avg views per post); Youtube layers on depth and replies. The audience sits near ITV, Victoria Beckham, ASDA, making streetwear, music platforms, and lifestyle products a natural expansion. The partnership writes itself—and the comments back it up.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Steps score 0.32% — Low bucket.

Brand: ITVBrand: Victoria BeckhamBrand: ASDA

Followers:487,768

Engagements:1,558

Rate:0.3%

Posts:1,446

Avg Likes:1,501

Avg Comments:69

Avg Views:90,864

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 487,768 · Engagements 1,558 · Rate 0.3% Posts 1,446 · Views 90,864 · Avg Likes 1,501 · Avg Comments 69 · Avg Views 90,864	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	25-34: 38% 18-24: 35% 35-44: 15% 45-64: 8%	Largest: 25-34 (38%); next: 18-24 (35%)
Gender Split	Female: 48% Male: 52% Non-binary/Other: 0%	Skews male (52%)
Top Countries	UNITED KINGDOM (26%) PHILIPPINES (22%) UNITED STATES (11%) INDONESIA (5%) AUSTRALIA (4%)	Top regions: UNITED KINGDOM (26%), PHILIPPINES (22%), UNITED STATES (11%)
Platform Engagement	Instagram: 668 avg likes/post · Youtube: 90,864 avg views/post	Best reach: Youtube 90,864 avg views; best engagement: Youtube 833 avg likes

Top Brand Affinities

ITV

Score: 47.64

Victoria Beckham

Score: 44.96

ASDA

Score: 33.86

Virgin Atlantic

Score: 33.18

Kurt Geiger

Score: 28.85

Marks & Spencer

Score: 28.21

Costa Coffee

Score: 26.23

Sainsbury's

Score: 24.10

Morrisons

Score: 22.93

Debenhams

Score: 21.64

River Island

Score: 21.46

British Airways

Score: 19.71

Brand	Category	Score
ITV		47.64
Victoria Beckham		44.96
ASDA		33.86
Virgin Atlantic		33.18
Kurt Geiger		28.85
Marks & Spencer		28.21
Costa Coffee		26.23
Sainsbury's		24.10
Morrisons		22.93
Debenhams		21.64
River Island		21.46
British Airways		19.71
Next		19.59
Grindr		17.55
Waitrose		17.42
Ted Baker		17.00
Birchbox		16.80
Vauxhall		15.80
Easyjet		15.73
All Saints		15.41
Cadbury		15.00
Selfridges		14.87
Tesco		14.77
ALDI		14.70
Primark		14.14
TUI		13.64
boohoo		13.52
Eurostar		13.17
Barbie		12.72
Beauty Bay		12.46
TUI Group		11.44
Tate Modern		11.42
Lush		10.54
Sanderson		10.28
Baileys		9.86
ASOS		9.14
BBC		8.75
Harrods		8.02
The Body Shop		7.84
Vivienne Westwood		7.75
Tomb Raider		7.75
MATTEL		7.74
T.G.I. Friday's		6.94
Ryanair		6.80
MISSGUIDED		6.75
Power Rangers		6.62
Hasbro		6.41
Showtime		5.90
Myprotein		5.20
Hilton		5.19