Stephen Sondheim

Stephen Sondheim — soundtrack, stage & screen artist from US.

Stephen Sondheim, a legendary Broadway composer/lyricist, revolutionized musical theater with his intricate wordplay and innovative music, characterized by…

Influence: 53.63% Fanbase: 30.54% Trending: 65.18% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Schwartz's • 32.64% • Very Strong

As of 2025-09-09

41,141

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

2025-12-07 12:14:33 UTC

Genres

soundtrack, stage & screensoundtrackbroadwayshow tunesamericanhollywood

Biography

Stephen Sondheim, a legendary Broadway composer/lyricist, revolutionized musical theater with his intricate wordplay and innovative music, characterized by chromatic melodies and harmonic dissonance. His acclaimed works include "West Side Story," "Gypsy," "Sweeney Todd," and "Into the Woods," earning him multiple Tony Awards, Grammys, a Pulitzer Prize, and a Presidential Medal of Freedom. Sondheim's career spanned decades, showcasing his talent for storytelling through music until his passing in 2021.

Born in Manhattan in 1930, Sondheim's early passion for music led him to become a protégé of Oscar Hammerstein II. After critical successes with "West Side Story" and "Gypsy," he made his mark as a composer/lyricist with "A Funny Thing Happened on the Way to the Forum." His innovative works, such as "Company," "A Little Night Music," and "Sunday in the Park with George," solidified his status as a visionary in the realm of musical theater, leaving an indelible legacy in the performing arts world.

Top Brand Affinities

Report Date: 2025-09-09

Stephen Sondheim has momentum with 18-24 & 25-34 audiences—particularly in UNITED STATES, UNITED KINGDOM, SPAIN. A heavily male (57%) profile supports collaborations that trade on identity and lifestyle. Youtube provides the headline exposure at 195 avg views per post, and Instagram keeps engagement compounding. Audience overlap with Schwartz's, Lionsgate, Warby Parker signals obvious wins in streetwear, music platforms, and lifestyle products. For marketers, it’s the rare combination of fit, frequency, and flair.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Stephen Sondheim score 33.12% — Very Strong bucket.

Brand: Schwartz'sBrand: LionsgateBrand: Warby Parker

Followers:41,141

Engagements:13,624

Rate:33.1%

Posts:429

Avg Likes:13,624

Avg Comments:632

Avg Views:195

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 41,141 · Engagements 13,624 · Rate 33.1% Posts 429 · Views 195 · Avg Likes 13,624 · Avg Comments 632 · Avg Views 195	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 29% 25-34: 29% 45-64: 20% 35-44: 17%	Largest: 18-24 (29%); next: 25-34 (29%)
Gender Split	Female: 43% Male: 57% Non-binary/Other: 0%	Skews male (57%)
Top Countries	UNITED STATES (53%) UNITED KINGDOM (11%) SPAIN (5%) CANADA (3%) AUSTRALIA (2%)	Top regions: UNITED STATES (53%), UNITED KINGDOM (11%), SPAIN (5%)
Platform Engagement	Instagram: 13,623 avg likes/post · Youtube: 195 avg views/post	Best reach: Youtube 195 avg views; best engagement: Instagram 13,623 avg likes

Top Brand Affinities

Schwartz's

Score: 32.64

Lionsgate

Score: 21.49

Warby Parker

Score: 21.48

IMDb

Score: 21.06

bonappetitmag

Score: 19.43

HBO Max

Score: 18.64

Grindr

Score: 16.89

J.Crew

Score: 12.41

Bethesda Softworks

Score: 11.42

Macy's

Score: 10.75

Lucasfilm

Score: 10.71

Paramount Pictures

Score: 10.50

Brand	Category	Score
Schwartz's		32.64
Lionsgate		21.49
Warby Parker		21.48
IMDb		21.06
bonappetitmag		19.43
HBO Max		18.64
Grindr		16.89
J.Crew		12.41
Bethesda Softworks		11.42
Macy's		10.75
Lucasfilm		10.71
Paramount Pictures		10.50
Jetblue Airways		10.25
Sanderson		9.64
Margaritaville		9.07
NBC		9.07
DreamWorks		9.04
Glossier		8.80
Summit Entertainment		8.68
Delta		8.54
Oculus		8.42
Pfizer		7.84
Pixar		7.72
Barbie		7.60
Tate Modern		7.14
Nickelodeon		6.65
Free People		6.59
MATTEL		6.42
Publix		6.30
Nixon		6.04
RedBubble		6.01
Walgreens		5.71
Showtime		5.60
Anthropologie		5.55
Loewe		5.40
Universal		5.26
Columbia Pictures		5.01
Steve Madden		5.01
Taco Bell		4.94
BBC		4.83
iHeartRadio Music Awards		4.77
Heinz		4.70
Kickstarter		4.61
Gillette		4.44
CBS		4.29
Target		4.23
Busch		4.20
Kate Spade		4.06
Walt Disney		3.86
OLD NAVY		3.77