Steep Canyon Rangers
Influence: 54.30%
Fanbase: 31.62%
Trending: 65.64%
Career Level: Rising
Top Brand Affinity
Highest overlapping lifestyle brand
MOOG
• 15.50%
• Very Strong
As of 2025-09-09
50,503
Social Media Followers
As of 2025-09-09
00:00:00
Hours Airplay
2025-12-07 16:50:37 UTC
Genres
countrycountrybluegrassprogressive bluegrassneo-traditional bluegrassamericannew americanaothersold-timeinstrumentalbanjo
Biography
Steep Canyon Rangers, hailing from North Carolina, gained recognition for their progressive bluegrass sound well before collaborating with Steve Martin in 2009. Starting with their 2001 debut Old Dreams and New Dreams, the band established themselves as innovative old-timey bluegrass musicians. They garnered critical acclaim, winning International Bluegrass Music Association awards and a Grammy in 2012 for their album Nobody Knows You. Over the years, they continued to explore new musical territories, teaming up with Boyz II Men for the bluegrass, soul, and R&B fusion album Be Still Moses in 2020, and delving deeper into their Appalachian folk influences with 2023's vibrant Morning Shift.
Formed in 1999 at the University of North Carolina, Steep Canyon Rangers evolved from impromptu jam sessions to a renowned bluegrass outfit with a unique blend of traditional and progressive elements. The band's songwriting prowess, showcased in their original compositions, appealed to a diverse range of music fans. As their popularity grew, they toured extensively, both on their own and alongside Steve Martin. Collaborations with various artists like Edie Brickell and Joe Henry further solidified their place in the music scene. With a string of successful albums and a reputation for boundary-pushing creativity, Steep Canyon Rangers remain a prominent force in the bluegrass world.
Formed in 1999 at the University of North Carolina, Steep Canyon Rangers evolved from impromptu jam sessions to a renowned bluegrass outfit with a unique blend of traditional and progressive elements. The band's songwriting prowess, showcased in their original compositions, appealed to a diverse range of music fans. As their popularity grew, they toured extensively, both on their own and alongside Steve Martin. Collaborations with various artists like Edie Brickell and Joe Henry further solidified their place in the music scene. With a string of successful albums and a reputation for boundary-pushing creativity, Steep Canyon Rangers remain a prominent force in the bluegrass world.
Login to View Full Artist Stats
Next refresh: —
Top Brand Affinities
Report Date: 2025-09-09
Steep Canyon Rangers speaks to 45-64 & 25-34 audiences with measurable traction in UNITED STATES, CANADA, AUSTRALIA. Composition is heavily male (69%), which tightens creative strategy without sacrificing scale. Youtube is the reach engine (897 avg views per post), and Instagram supplies credible back-and-forth with core fans. Affinity clusters near MOOG, Amazon Music, Coors, suggesting category lift in streetwear, music platforms, and lifestyle products. The result is a partnership that feels earned, not forced.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
ER = (likes + comments + shares) ÷ audience per post
≥ 3.0% = Very Strong
2.0–2.99% = Strong
1.0–1.99% = Moderate
< 1.0% = Low
How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.
Connection Strength
Artist Steep Canyon Rangers score
0.46% — Low bucket.
Brand: MOOGBrand: Amazon MusicBrand: Coors
Followers:50,503
Engagements:234
Rate:0.5%
Posts:1,803
Views:897
Avg Likes:231
Avg Comments:10
Avg Views:897
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 50,503 · Engagements 234 · Rate 0.5% Posts 1,803 · Views 897 · Avg Likes 231 · Avg Comments 10 · Avg Views 897 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
45-64: 36% 25-34: 25% 35-44: 23% 18-24: 14% |
Largest: 45-64 (36%); next: 25-34 (25%) |
| Gender Split |
Female: 31% Male: 69% Non-binary/Other: 0% |
Skews male (69%) |
| Top Countries |
UNITED STATES (81%) CANADA (5%) AUSTRALIA (2%) NETHERLANDS (2%) ITALY (1%) |
Top regions: UNITED STATES (81%), CANADA (5%), AUSTRALIA (2%) |
| Platform Engagement | Instagram: 195 avg likes/post · Youtube: 897 avg views/post | Best reach: Youtube 897 avg views; best engagement: Instagram 195 avg likes |
Top Brand Affinities
MOOG
Score: 15.50
Amazon Music
Score: 11.88
Coors
Score: 11.24
Delta
Score: 9.36
Lowe's
Score: 8.77
Kroger
Score: 7.83
Verizon
Score: 7.81
Pilsner Urquell
Score: 7.72
Publix
Score: 7.44
Kickstarter
Score: 7.25
Paramount Pictures
Score: 7.14
Margaritaville
Score: 6.19
| Brand | Category | Score |
|---|---|---|
| MOOG | 15.50 | |
| Amazon Music | 11.88 | |
| Coors | 11.24 | |
| Delta | 9.36 | |
| Lowe's | 8.77 | |
| Kroger | 7.83 | |
| Verizon | 7.81 | |
| Pilsner Urquell | 7.72 | |
| Publix | 7.44 | |
| Kickstarter | 7.25 | |
| Paramount Pictures | 7.14 | |
| Margaritaville | 6.19 | |
| The Home Depot | 5.90 | |
| Pacific Northwest Wonderland | 5.67 | |
| Holden | 5.51 | |
| Anthropologie | 5.31 | |
| Spotify Music | 5.31 | |
| Jameson | 5.27 | |
| Busch | 4.89 | |
| Carhartt | 4.88 | |
| American Airlines | 4.54 | |
| iHeartRadio Music Awards | 4.46 | |
| Emporium | 4.20 | |
| ESPN | 4.08 | |
| FedEx | 4.03 | |
| Cadillac | 3.97 | |
| Chick-fil-A | 3.96 | |
| Nixon | 3.94 | |
| NBC | 3.92 | |
| Showtime | 3.70 | |
| Pixar | 3.56 | |
| Gillette | 3.52 | |
| Guinness | 3.41 | |
| Airbnb | 3.22 | |
| Columbia Pictures | 3.17 | |
| Comedy Central | 3.12 | |
| Jeep | 3.12 | |
| Budweiser | 3.09 | |
| Target | 2.94 | |
| Walmart | 2.89 | |
| PetSmart | 2.82 | |
| The Olympic Games | 2.81 | |
| Chipotle Mexican Grill | 2.80 | |
| NHL | 2.59 | |
| NFL | 2.53 | |
| Philips | 2.49 | |
| Mulberry | 2.46 | |
| Activision Blizzard | 2.33 | |
| Nickelodeon | 2.24 | |
| Subaru | 2.20 |
Official Profiles
Login to view Contact
LoginArtist: Steep Canyon Rangers
Date Range: 2025-12-07 → 2025-12-07
Total Airplay Time: 0h 0m 0s across 0 Radio Stations
The map shows every radio station that aired Steep Canyon Rangers today. Use the controls to highlight stations with the most or least airtime.
Top 10 Songs Played Today
- Radio airplay data is being collected. Please check back soon.
Total Streams
No streaming audience data is available for this artist yet.
Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| 2026-01-17 04:00 UTC | Steep Canyon Rangers | East Carolina University | Greenville, United States | |
| 2026-01-17 04:00 UTC | Steep Canyon Rangers | Harvester Performance Center | Rocky Mount, United States | |
| 2026-01-23 03:30 UTC | Steep Canyon Rangers | Manship Theatre | Baton Rouge, United States | |
| 2026-01-25 03:00 UTC | Steep Canyon Rangers | Main Street Crossing | Tomball, United States | |
| 2026-01-26 01:30 UTC | Steep Canyon Rangers | Highland Park United Methodist Church | Dallas, United States | |
| 2026-01-30 03:30 UTC | Steep Canyon Rangers, Steve Martin & Martin Short | The Majestic Empire Foundation | San Antonio, United States | |
| 2026-01-31 04:00 UTC | Steve Martin | Bass Concert Hall | Austin, United States | |
| 2026-02-01 04:00 UTC | Steve Martin | Bass Concert Hall | Austin, United States | |
| 2026-02-21 04:00 UTC | Steep Canyon Rangers | Weinberg Center For the Arts | Frederick, United States | |
| 2026-02-28 04:00 UTC | Steep Canyon Rangers, Steve Martin & Martin Short | Miller High Life Theatre | Milwaukee, United States | |
| 2026-03-01 04:00 UTC | Steep Canyon Rangers, Steve Martin, Jeff Babko, Steve Martin & Martin Short | Orpheum Theatre | Minneapolis, United States | |
| 2026-03-05 03:30 UTC | Steep Canyon Rangers | Montalvo Arts Center | Saratoga, United States | |
| 2026-03-06 04:00 UTC | Steep Canyon Rangers | The Freight | Berkeley, United States | |
| 2026-03-08 03:30 UTC | Steep Canyon Rangers | Clark Center For the Performing Arts | Arroyo Grande, United States | |
| 2026-03-09 03:00 UTC | Steep Canyon Rangers | Belly Up Tavern | Solana Beach, United States | |
| 2026-03-14 02:30 UTC | Steep Canyon Rangers, Jeff Babko, Steve Martin & Martin Short | DAR Constitution Hall | Washington, United States | |
| 2026-03-15 03:00 UTC | Steep Canyon Rangers, Jeff Babko, Steve Martin & Martin Short | Hershey Theatre | Derry Township, United States | |
| 2026-03-15 03:00 UTC | Steep Canyon Rangers, Jeff Babko, Steve Martin & Martin Short | Hersheypark Stadium | Derry Township, United States | |
| 2026-03-23 02:30 UTC | Steep Canyon Rangers, Nashville Symphony Orchestra, Nathan Aspinall | Schermerhorn Symphony Center | Nashville, United States | |
| 2026-03-27 02:30 UTC | Steep Canyon Rangers | Parker Arts, Culture & Events Center | Parker, United States | |
| 2026-03-28 03:00 UTC | Steep Canyon Rangers, Steve Martin & Martin Short | Miller High Life Theatre | Milwaukee, United States | |
| 2026-04-12 03:00 UTC | Steve Martin, Jeff Babko, Steve Martin & The Steep Canyon Rangers, Steve Martin & Martin Short | Savannah Civic Center | Savannah, United States | |
| 2026-04-13 02:30 UTC | Steep Canyon Rangers, Jeff Babko, Steve Martin & Martin Short | BJCC Concert Hall | Birmingham, United States |
