Steelheart

Steelheart

Country: US

Influence: 55.97% Fanbase: 36.25% Trending: 65.83% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Live Nation • 39.43% • Very Strong

As of 2025-09-09

761,073

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

2025-12-07 10:06:28 UTC

Genres

rockhard rocksleaze rockrockmetalglam metal

Biography

Miljenko Matijević, known as STEELHEART, is a renowned vocalist who has fronted iconic bands like the DOORS and STEEL DRAGON from the movie ROCK STAR. With a three-decade career marked by hit songs and global tours, Matijević recently released “We All Die Young” for the STEELHEART 30th Anniversary album, the same song featured in the film. The future holds promise for STEELHEART with plans for fresh music and exciting collaborations on the horizon.

Steelheart Marketing Affinity & Brand Fit Data

Report Date: 2025-09-09

Steelheart maintains consistent pull among 25-34 & 18-24 audiences across INDONESIA, UNITED STATES, PHILIPPINES. The audience leans heavily male (69%), so brand cues around style and status perform well. The clearest reach is on Youtube with 5,252 avg views per post; Youtube functions as the community touchpoint. Affinity with Live Nation, Ampeg, Sennheiser makes streetwear, music platforms, and lifestyle products a simple starting line. If the goal is to create a moment that travels, this is the right lane.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low
How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.
Connection Strength
Artist Steelheart score 0.10%Low bucket.
Brand: Live NationBrand: AmpegBrand: Sennheiser
Followers:761,073
Engagements:731
Rate:0.1%
Posts:809
Views:5,252
Avg Likes:680
Avg Comments:79
Avg Views:5,252

Audience Demographics & Key Stats

MetricValueWhy It Matters
Social Snapshot Followers 761,073 · Engagements 731 · Rate 0.1%
Posts 809 · Views 5,252 · Avg Likes 680 · Avg Comments 79 · Avg Views 5,252
Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown 25-34: 37%
18-24: 32%
35-44: 18%
45-64: 9%
Largest: 25-34 (37%); next: 18-24 (32%)
Gender Split Female: 31%
Male: 69%
Non-binary/Other: 0%
Skews male (69%)
Top Countries INDONESIA (31%)
UNITED STATES (12%)
PHILIPPINES (9%)
BRAZIL (5%)
INDIA (4%)
Top regions: INDONESIA (31%), UNITED STATES (12%), PHILIPPINES (9%)
Platform Engagement Instagram: 320 avg likes/post · Youtube: 5,252 avg views/post Best reach: Youtube 5,252 avg views; best engagement: Youtube 360 avg likes

Top Brand Affinities

Live Nation
Score: 39.43
Ampeg
Score: 36.24
Sennheiser
Score: 11.23
Amazon Music
Score: 10.63
Pro Tools
Score: 8.48
MTV
Score: 8.38
Tesla Motors
Score: 7.44
FOX
Score: 7.39
DeLorean Motor Company
Score: 6.86
Ableton
Score: 6.31
iHeartRadio Music Awards
Score: 6.26
Jack Daniels
Score: 5.45
Brand Category Score
Live Nation 39.43
Ampeg 36.24
Sennheiser 11.23
Amazon Music 10.63
Pro Tools 8.48
MTV 8.38
Tesla Motors 7.44
FOX 7.39
DeLorean Motor Company 6.86
Ableton 6.31
iHeartRadio Music Awards 6.26
Jack Daniels 5.45
NBC 4.68
Spotify Music 3.98
Harley-Davidson 3.93
CNN 3.86
Paramount Pictures 3.79
WWE 3.75
NHL 3.44
Warner Bros 3.40
Monster Beverage 3.28
Columbia Pictures 3.27
Budweiser 3.12
Transformers 2.93
Hot Wheels 2.78
Yamaha 2.53
Busch 2.52
Cadillac 2.51
Star Wars 2.39
Nickelodeon 2.27
NFL 2.27
Chrysler 2.25
Snoopy And The Peanuts Gang 2.16
Lollapalooza 2.13
Walmart 2.08
Boeing 2.04
musical.ly 2.00
AMC 1.98
Chevrolet 1.92
Snickers 1.85
Bellagio 1.78
Universal 1.76
Pepsi 1.73
Converse 1.68
Los Angeles Lakers 1.66
Heineken 1.63
Guinness 1.62
DC Entertainment 1.62
Marvel Entertainment 1.61
Showtime 1.59

Official Profiles

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Artist: Steelheart

Date Range: 2025-12-07 → 2025-12-07
Total Airplay Time: 0h 0m 0s across 0 Radio Stations

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Top 10 Songs Played Today

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Total Streams

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Concerts

Upcoming events from today (UTC) to the next 6 months.

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