STAYC Brand Affinity ranks highest GENTLE MONSTER at 15.33% . Very Strong. Score DMDB 63.31% | Fanbase 58.39%

STAYC — pop artist from KR.

Formed in November 2020 by High Up Entertainment, South Korean girl group STAYC consists of members Sieun, Isa, Yoon, J., Sumin, and Seeun. Their debut single…

STAYC

Recognizable

Country: KR | Gender: female | Artist ID: 6a124c08-7878-42dc-b4af-bdfdaf8b51ad

Find Artist

Genres

popk-popk-pop girl grouppopasian pop

Influential: 63.31% Fanbase: 58.39% Trending: 65.76%

As of: 2025-09-10

Top Brand Affinity

Highest overlapping lifestyle brand

GENTLE MONSTER • 15.33% • Very Strong

As of 2025-09-10

6,539,844

Social Media Followers

As of 2025-09-10

00:00:00

Hours Airplay

Scores

Score: DMDB 63.31% | Fanbase 58.39% | Trending 65.76% | CAREER STAGE: MAINSTREAM

Biography

Formed in November 2020 by High Up Entertainment, South Korean girl group STAYC consists of members Sieun, Isa, Yoon, J., Sumin, and Seeun. Their debut single album, Star to a Young Culture, reached number six on Korean charts, followed by their first EP, Stereotype, which peaked at number two in 2021. The group achieved their first number one with the YOUNG-LUV.COM EP and their third EP, Teenfresh, reached number three in Korea and made an impact on U.S. charts in 2023.

Originally known as the "High Up Girls," STAYC was created by production duo Black Eyed Pilseung and High Up Entertainment in the late 2010s. Actress Park Si-eun, also known as Sieun, was revealed as the first member. Their debut single album, Star to a Young Culture, was released in November 2020, featuring the popular track "So Bad." The group continued to gain recognition with subsequent releases, including the successful singles "ASAP" and "Teddy Bear," as well as EPs like Stereotype and YOUNG-LUV.COM, which topped the Gaon Album chart. STAYC's music also made waves internationally, with their EP Teenfresh reaching number three in Korea and making appearances on U.S. charts.

Report Date: 2025-09-10

STAYC draws 18-24 & 25-34 audiences and holds attention in UNITED STATES, INDONESIA, BRAZIL. The skew is heavily female (69%), enabling sharper concepts that still resonate broadly. The most reliable distribution is Tiktok at 106,350 avg views per post, with Instagram sustaining the conversation. Audience adjacency to GENTLE MONSTER, Innisfree, Tiffany makes streetwear, music platforms, and lifestyle products the logical focus. This is brand work that meets fans where they already are.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist STAYC score 0.88% — Low bucket.

Brand: GENTLE MONSTERBrand: InnisfreeBrand: Tiffany

Followers:6,539,844

Engagements:57,798

Rate:0.9%

Posts:4,847

Avg Likes:56,020

Avg Comments:456

Avg Views:169,863

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 6,539,844 · Engagements 57,798 · Rate 0.9% Posts 4,847 · Views 169,863 · Avg Likes 56,020 · Avg Comments 456 · Avg Views 169,863	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 67% 25-34: 18% 13-17: 13% 35-44: 2%	Largest: 18-24 (67%); next: 25-34 (18%)
Gender Split	Female: 69% Male: 31% Non-binary/Other: 0%	Skews female (69%)
Top Countries	UNITED STATES (13%) INDONESIA (13%) BRAZIL (10%) SOUTH KOREA (9%) PHILIPPINES (7%)	Top regions: UNITED STATES (13%), INDONESIA (13%), BRAZIL (10%)
Platform Engagement	Instagram: 34,318 avg likes/post · Tiktok: 106,350 avg views/post · Youtube: 63,513 avg views/post	Best reach: Tiktok 106,350 avg views; best engagement: Instagram 34,318 avg likes

Top Brand Affinities

GENTLE MONSTER

Score: 15.33

Innisfree

Score: 5.27

Tiffany

Score: 4.00

Movistar

Score: 3.87

Polaroid

Score: 2.55

Tiffany & Co

Score: 2.28

Coachella

Score: 2.20

League of Legends

Score: 2.08

Nickelodeon

Score: 2.04

Lollapalooza

Score: 2.03

CBS Television Studios

Score: 1.89

Fenty beauty

Score: 1.84

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Top Brand Affinities

Brand	Category	Score
GENTLE MONSTER		15.33
Innisfree		5.27
Tiffany		4.00
Movistar		3.87
Polaroid		2.55
Tiffany & Co		2.28
Coachella		2.20
League of Legends		2.08
Nickelodeon		2.04
Lollapalooza		2.03
CBS Television Studios		1.89
Fenty beauty		1.84
Sprite		1.76
UNIQLO		1.75
Fujifilm		1.70
CBS		1.53
Yves Saint Laurent		1.48
Christian Dior		1.46
Pokemon Go		1.41
Pokemon		1.29
SheInside		1.25
New Balance		1.23
Forever 21		1.18
shein		1.16
Walt Disney		1.15
Nintendo		1.10
Spotify Music		1.09
Pixar		1.09
Starbucks		1.08
McDonald's		1.04
Vans		1.04
Costco		1.02
Converse		1.02
H&M		0.99
SoundCloud		0.96
Pepsi		0.95
Paypal		0.95
Marvel Entertainment		0.94
Puma		0.93
Netflix		0.90
Marvel		0.90
OREO		0.84
Sony		0.82
musical.ly		0.79
Adobe		0.77
Chanel		0.76
WWE		0.73
Universal		0.71
Zara		0.70
IKEA		0.70