St. Lucia

St. Lucia — pop artist from US.

Led by the husband-and-wife duo of Jean-Philip Grobler and Patti Beranek, St. Lucia creates a euphoric electro-pop sound that serves as a beacon of light in a…

Influence: 61.89% Fanbase: 54.44% Trending: 65.61% Career Level: Mainstream

Top Brand Affinity

Highest overlapping lifestyle brand

SoulCycle • 27.98% • Very Strong

As of 2025-09-08

86,037

Social Media Followers

As of 2025-09-08

00:00:00

Hours Airplay

2025-12-07 10:04:16 UTC

Genres

popindie poptimismindie popmetropopolisshimmer popneo-synthpopnyc popindietronicapopr&b, funk & soulvapor soulrockmodern rockpop rockalternativemodern alternative rockalternativeelectronicelectropopchillwavealternative danceelectronicdance

Biography

Led by the husband-and-wife duo of Jean-Philip Grobler and Patti Beranek, St. Lucia creates a euphoric electro-pop sound that serves as a beacon of light in a dark world. Signed to Nettwerk Records, the group's music is a rebellion against despair, aiming to bring joy and a sense of aliveness in a time of uncertainty and negativity. Their albums, including When The Night and Hyperion, have garnered critical acclaim and chart success, with hits like "Elevate" and "Dancing On Glass" resonating with fans and critics alike.

St. Lucia's music is a transformative experience, inspiring listeners and reminding them of the beauty and vitality of life. With a sound that is both buoyant and revelatory, the band's goal is to unleash positivity and capture the essence of what it means to truly feel alive. Jean and Patti's hope is that their music will leave a lasting impact, uplifting spirits and reaffirming the worth of existence.

Top Brand Affinities

Report Date: 2025-09-08

St. Lucia resonates with 18-24 & 25-34 audiences and sustains presence in UNITED STATES, BRAZIL, MEXICO. The demographic is heavily male (63%), giving brands permission to be specific without narrowing the funnel. Performance concentrates on Youtube, averaging 848 avg views per post; Instagram amplifies the conversation around drops and moments. Affinity adjacency with SoulCycle, Live Nation, MOOG maps cleanly into streetwear, music platforms, and lifestyle products. That alignment reduces creative risk and increases the odds of shareable outcomes.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist St. Lucia score 0.43% — Low bucket.

Brand: SoulCycleBrand: Live NationBrand: MOOG

Followers:86,037

Engagements:367

Rate:0.4%

Posts:818

Avg Likes:362

Avg Comments:19

Avg Views:1,210

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 86,037 · Engagements 367 · Rate 0.4% Posts 818 · Views 1,210 · Avg Likes 362 · Avg Comments 19 · Avg Views 1,210	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 43% 25-34: 39% 35-44: 11% 13-17: 4%	Largest: 18-24 (43%); next: 25-34 (39%)
Gender Split	Female: 37% Male: 63% Non-binary/Other: 0%	Skews male (63%)
Top Countries	UNITED STATES (36%) BRAZIL (8%) MEXICO (6%) CANADA (5%) GERMANY (4%)	Top regions: UNITED STATES (36%), BRAZIL (8%), MEXICO (6%)
Platform Engagement	Instagram: 312 avg likes/post · Tiktok: 362 avg views/post · Youtube: 848 avg views/post	Best reach: Youtube 848 avg views; best engagement: Instagram 312 avg likes

Top Brand Affinities

SoulCycle

Score: 27.98

Live Nation

Score: 27.72

MOOG

Score: 25.39

Warby Parker

Score: 20.69

Akai

Score: 15.64

Lollapalooza

Score: 12.31

Coachella

Score: 12.16

Ableton

Score: 12.02

Pro Tools

Score: 11.50

Madewell

Score: 11.01

REVOLVE

Score: 11.00

West Elm

Score: 10.83

Brand	Category	Score
SoulCycle		27.98
Live Nation		27.72
MOOG		25.39
Warby Parker		20.69
Akai		15.64
Lollapalooza		12.31
Coachella		12.16
Ableton		12.02
Pro Tools		11.50
Madewell		11.01
REVOLVE		11.00
West Elm		10.83
Delta		10.23
All Saints		10.14
Verizon		10.01
J.Crew		8.79
United		8.66
Sennheiser		8.51
Free People		8.20
Amazon Music		8.02
Oculus		7.89
Glossier		7.80
Coors		7.45
Pacific Northwest Wonderland		7.41
Paramount Pictures		7.38
iHeartRadio Music Awards		6.53
Barbie		6.38
NORDSTROM		5.85
Taco Bell		5.71
Macy's		5.62
Urban Outfitters		5.57
Spotify Music		5.38
Gillette		5.35
Anthropologie		5.35
American Airlines		5.16
Bethesda Softworks		5.09
Margaritaville		5.04
Busch		4.90
Summit Entertainment		4.88
Shake Shack		4.75
Kroger		4.75
The Home Depot		4.70
Airbnb		4.65
Showtime		4.59
NBC		4.50
Lululemon Athletica		4.47
Target		4.44
SoundCloud		4.23
Sunnies Studios		4.22
Chick-fil-A		4.21