Squirrel Nut Zippers
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-11
27,818
Social Media Followers
As of 2025-09-11
00:00:00
Hours Airplay
2025-12-07 08:01:59 UTC
Genres
Biography
Initially formed in North Carolina in 1993, Squirrel Nut Zippers quickly gained popularity in the South before signing with Mammoth Records and achieving mainstream success with "Hot." Despite a period of hiatus and lineup changes, the band returned in the late 2010s with new albums, including collaborations with former members like Andrew Bird. Their latest releases pay homage to New Orleans jazz traditions while showcasing their enduring creativity and musical prowess.
Squirrel Nut Zippers reaches 25-34 & 18-24 audiences concentrated in UNITED STATES, MEXICO, CANADA. The demographic tilt is heavily male (69%), making the message easy to tune without losing breadth. Youtube delivers the top exposure at 1,551 avg views per post, and Instagram maintains ongoing rapport. Affinity proximity to Ampeg, Live Nation, MOOG suggests organic collaborations in streetwear, music platforms, and lifestyle products. This is a partner choice that trades on credibility rather than interruption.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 27,818 · Engagements 487 · Rate 1.8% Posts 810 · Views 1,551 · Avg Likes 484 · Avg Comments 8 · Avg Views 1,551 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
25-34: 37% 18-24: 24% 35-44: 22% 45-64: 14% |
Largest: 25-34 (37%); next: 18-24 (24%) |
| Gender Split |
Female: 31% Male: 69% Non-binary/Other: 0% |
Skews male (69%) |
| Top Countries |
UNITED STATES (55%) MEXICO (8%) CANADA (5%) COLOMBIA (5%) BRAZIL (3%) |
Top regions: UNITED STATES (55%), MEXICO (8%), CANADA (5%) |
| Platform Engagement | Instagram: 438 avg likes/post · Youtube: 1,551 avg views/post | Best reach: Youtube 1,551 avg views; best engagement: Instagram 438 avg likes |
Top Brand Affinities
Ampeg
Live Nation
MOOG
Columbia Pictures
Amazon Music
Kroger
Bonneville
Jameson
Kickstarter
Paramount Pictures
Coors
Nixon
| Brand | Category | Score |
|---|---|---|
| Ampeg | 22.48 | |
| Live Nation | 20.96 | |
| MOOG | 16.52 | |
| Columbia Pictures | 9.73 | |
| Amazon Music | 9.55 | |
| Kroger | 9.49 | |
| Bonneville | 7.11 | |
| Jameson | 6.74 | |
| Kickstarter | 6.71 | |
| Paramount Pictures | 6.60 | |
| Coors | 6.49 | |
| Nixon | 6.33 | |
| FedEx | 6.31 | |
| The Home Depot | 6.00 | |
| Pilsner Urquell | 5.55 | |
| Spotify Music | 5.25 | |
| Cadillac | 4.98 | |
| Emporium | 4.81 | |
| Snoopy And The Peanuts Gang | 4.78 | |
| Comedy Central | 4.73 | |
| iHeartRadio Music Awards | 4.59 | |
| Fallout | 4.39 | |
| Pixar | 4.27 | |
| PetSmart | 4.21 | |
| ALDI | 4.19 | |
| Gillette | 4.18 | |
| NBC | 4.15 | |
| Verizon | 4.09 | |
| Star Wars | 3.92 | |
| Airbnb | 3.88 | |
| Guinness | 3.69 | |
| Nickelodeon | 3.65 | |
| Summit Entertainment | 3.64 | |
| Taco Bell | 3.61 | |
| Paypal | 3.59 | |
| NHL | 3.57 | |
| Showtime | 3.56 | |
| Budweiser | 3.56 | |
| Costco | 3.52 | |
| Martini | 3.48 | |
| Warner Bros | 3.46 | |
| BBC | 3.41 | |
| Target | 3.40 | |
| Kodak | 3.37 | |
| Busch | 3.33 | |
| Prismacolor | 3.30 | |
| Chrysler | 3.26 | |
| Dr. Martens | 3.23 | |
| MTV | 3.12 | |
| Polaroid | 3.08 |
Official Profiles
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LoginArtist: Squirrel Nut Zippers
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Top 10 Songs Played Today
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Total Streams (2025-09-20)
Total: 594,278
| PLATFORM | TOTAL | % | |
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312,602 | 52.60% |
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281,676 | 47.40% |
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Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| 2025-12-08 03:30 UTC | Squirrel Nut Zippers | Jefferson Center | Roanoke, United States | — |
| 2025-12-09 03:30 UTC | Squirrel Nut Zippers | Bijou Theatre | Knoxville, United States | |
| 2025-12-11 03:30 UTC | Magic Bag Presents: Squirrel Nut Zippers Christmas Caravan 2025 | The Magic Bag | Ferndale, United States | — |
| 2025-12-12 03:30 UTC | Squirrel Nut Zippers | Park West | Chicago, United States | |
| 2025-12-13 03:30 UTC | Squirrel Nut Zippers | Stoughton Opera House | Stoughton, United States | |
| 2025-12-14 03:30 UTC | Squirrel Nut Zippers | Turner Hall Ballroom | Milwaukee, United States | |
| 2025-12-16 03:30 UTC | Squirrel Nut Zippers | The Parkway Theater | Minneapolis, United States | |
| 2025-12-17 03:30 UTC | Squirrel Nut Zippers | Knuckleheads Saloon | Kansas City, United States | |
| 2025-12-19 03:30 UTC | Squirrel Nut Zippers | The Lincoln Center | Fort Collins, United States | |
| 2025-12-20 03:30 UTC | Squirrel Nut Zippers | Lensic Performing Arts Center | Santa Fe, United States | |
| 2025-12-21 03:30 UTC | Squirrel Nut Zippers | Scottsdale Center for the Performing Arts | Scottsdale, United States | |
| 2025-12-22 03:00 UTC | Squirrel Nut Zippers | Fox Tucson Theatre | Tucson, United States |















