Spice Diana

Spice Diana — pop artist from UG.

Spice Diana is a versatile Ugandan performing artist known for her hit Afrobeat songs and dynamic stage presence. Starting her career early, she has worked…

Influence: 52.91% Fanbase: 38.90% Trending: 59.91% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Airtel • 29.80% • Very Strong

As of 2025-09-08

2,543,378

Social Media Followers

As of 2025-09-08

00:00:00

Hours Airplay

2025-12-07 11:48:26 UTC

Genres

popugandan popelectronicafrobeatsafricanazontobeats

Biography

Spice Diana is a versatile Ugandan performing artist known for her hit Afrobeat songs and dynamic stage presence. Starting her career early, she has worked with notable managers and record labels, including Avie Records and Source Management. Spice Diana has released popular singles like "Anti Kale," "Bukete," and "Bimpe," and has collaborated with local and international artists such as Radio & Weasel, Harmonize, and Orisha Sound. Notably, she holds the record for the largest concert attendance in Uganda, with over 200,000 fans at Freedom City.

With a diverse talent that includes singing, songwriting, fashion, and acting, Spice Diana has garnered recognition and awards both within Uganda and beyond. Her music can be found on various digital platforms like YouTube, iTunes, Spotify, and Deezer, showcasing her widespread appeal and influence in the African music scene.

Top Brand Affinities

Report Date: 2025-09-08

Spice Diana draws 25-34 & 18-24 audiences and holds attention in UGANDA, KENYA, UNITED STATES. The skew is heavily male (74%), enabling sharper concepts that still resonate broadly. The most reliable distribution is Youtube at 19,499 avg views per post, with Instagram sustaining the conversation. Audience adjacency to Airtel, KENZO, Champion makes streetwear, music platforms, and lifestyle products the logical focus. This is brand work that meets fans where they already are.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Spice Diana score 0.12% — Low bucket.

Brand: AirtelBrand: KENZOBrand: Champion

Followers:2,543,378

Engagements:3,058

Rate:0.1%

Posts:1,233

Avg Likes:3,098

Avg Comments:106

Avg Views:19,499

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 2,543,378 · Engagements 3,058 · Rate 0.1% Posts 1,233 · Views 19,499 · Avg Likes 3,098 · Avg Comments 106 · Avg Views 19,499	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	25-34: 50% 18-24: 40% 35-44: 6% 13-17: 2%	Largest: 25-34 (50%); next: 18-24 (40%)
Gender Split	Female: 26% Male: 74% Non-binary/Other: 0%	Skews male (74%)
Top Countries	UGANDA (43%) KENYA (18%) UNITED STATES (11%) TANZANIA (4%) RWANDA (2%)	Top regions: UGANDA (43%), KENYA (18%), UNITED STATES (11%)
Platform Engagement	Instagram: 2,723 avg likes/post · Youtube: 19,499 avg views/post	Best reach: Youtube 19,499 avg views; best engagement: Instagram 2,723 avg likes

Top Brand Affinities

Airtel

Score: 29.80

KENZO

Score: 12.29

Champion

Score: 7.46

Amazon Music

Score: 7.22

Qatar Airways

Score: 6.22

Pioneer

Score: 5.36

BALMAIN

Score: 4.27

Alexander McQueen

Score: 4.27

FashionNova

Score: 3.76

Versace

Score: 3.63

Sprite

Score: 3.10

Rolex

Score: 2.99

Brand	Category	Score
Airtel		29.80
KENZO		12.29
Champion		7.46
Amazon Music		7.22
Qatar Airways		6.22
Pioneer		5.36
BALMAIN		4.27
Alexander McQueen		4.27
FashionNova		3.76
Versace		3.63
Sprite		3.10
Rolex		2.99
Timberland		2.91
MTV		2.70
Fenty beauty		2.42
Hennessy		2.42
Intel		2.23
Paramount Pictures		2.07
BBC		1.97
Balenciaga		1.96
Carrefour		1.93
Pepsi		1.88
Burberry		1.86
Dolce & Gabbana		1.82
shein		1.79
Gucci		1.76
Fendi		1.72
Sunnies Studios		1.72
Guinness		1.71
Louis Vuitton		1.53
Coca-Cola		1.53
SheInside		1.41
The Olympic Games		1.38
Land Rover		1.25
Supreme		1.21
Los Angeles Lakers		1.19
Huawei		1.13
Calvin Klein		1.12
Beats Electronics		1.11
Lexus		1.11
Polo Ralph Lauren		1.05
Subaru		1.00
musical.ly		0.97
CBS		0.96
Samsung Group		0.94
Universal		0.88
Prada		0.88
Vogue		0.87
Google		0.86
NBA		0.85