Spencer Crandall

Spencer Crandall — pop artist from US.

Spencer Crandall, a rising country star from Nashville, embodies the unfiltered, unconventional, and unapologetic spirit of a new generation of artists. With a…

Influence: 57.34% Fanbase: 35.95% Trending: 68.04% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Ariat • 27.52% • Very Strong

As of 2025-09-09

4,008,748

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

2025-12-07 10:02:52 UTC

Genres

popcountry popmainstream popcountrycountrycontemporary countryalternativealt z

Biography

Spencer Crandall, a rising country star from Nashville, embodies the unfiltered, unconventional, and unapologetic spirit of a new generation of artists. With a fusion of pop energy and confessional country lyricism, Crandall's music pushes boundaries and captivates audiences. His latest ambitious 20-track album, "Western," showcases his evolution as an artist and expands the frontier of his sound. Despite a background in sports and a college football career cut short by injuries, Crandall has found success through his genre-defying instincts, smooth vocals, and deeply personal themes.

With 1.2 million monthly Spotify listeners, 250 million total career streams, and a massive following on TikTok, Crandall's fan engagement drives sold-out shows across the nation. Having released three albums prior to "Western" and making his Grand Ole Opry debut in 2022, Crandall is on a relentless pursuit of his ultimate goal: a sold-out stadium performance. Each milestone achieved is a stepping stone towards his vision, solidifying his position as one of country music's most dynamic and progressive talents.

Top Brand Affinities

Report Date: 2025-09-09

Spencer Crandall is a clear fit for 18-24 & 25-34 audiences with strength across UNITED STATES, NIGERIA, CANADA. The audience is heavily female (76%), so messaging can confidently lean into identity, fashion, and status. Tiktok remains the best top-of-funnel driver (43,750 avg views per post); Tiktok builds the community layer. Affinity data highlights Ariat, Miller Lite, Coors, suggesting immediate traction in streetwear, music platforms, and lifestyle products. The upside is culture-first creative with measurable lift.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Spencer Crandall score 0.20% — Low bucket.

Brand: AriatBrand: Miller LiteBrand: Coors

Followers:4,008,748

Engagements:8,215

Rate:0.2%

Posts:4,680

Avg Likes:6,664

Avg Comments:448

Avg Views:48,728

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 4,008,748 · Engagements 8,215 · Rate 0.2% Posts 4,680 · Views 48,728 · Avg Likes 6,664 · Avg Comments 448 · Avg Views 48,728	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 44% 25-34: 32% 35-44: 13% 45-64: 6%	Largest: 18-24 (44%); next: 25-34 (32%)
Gender Split	Female: 76% Male: 24% Non-binary/Other: 0%	Skews female (76%)
Top Countries	UNITED STATES (72%) NIGERIA (4%) CANADA (4%) PHILIPPINES (4%) INDIA (3%)	Top regions: UNITED STATES (72%), NIGERIA (4%), CANADA (4%)
Platform Engagement	Instagram: 2,446 avg likes/post · Tiktok: 43,750 avg views/post · Youtube: 4,978 avg views/post	Best reach: Tiktok 43,750 avg views; best engagement: Tiktok 3,828 avg likes

Top Brand Affinities

Ariat

Score: 27.52

Miller Lite

Score: 17.36

Coors

Score: 11.30

Olive Garden

Score: 10.76

Bud Light

Score: 9.99

Houston Livestock Show and Rodeo

Score: 9.64

Arbonne

Score: 9.50

Margaritaville

Score: 9.20

SeneGence

Score: 8.63

T.J. Maxx

Score: 7.91

Younique

Score: 7.73

Amazon Music

Score: 7.61

Brand	Category	Score
Ariat		27.52
Miller Lite		17.36
Coors		11.30
Olive Garden		10.76
Bud Light		9.99
Houston Livestock Show and Rodeo		9.64
Arbonne		9.50
Margaritaville		9.20
SeneGence		8.63
T.J. Maxx		7.91
Younique		7.73
Amazon Music		7.61
MamaBear		7.08
iHeartRadio Music Awards		6.89
Bath & Body Works		6.80
Busch		6.52
Verizon		6.52
Carhartt		6.34
Influenster		6.26
The Home Depot		6.16
NBC		6.08
Chick-fil-A		5.95
ULTA Beauty		5.86
Publix		5.78
American Eagle		5.66
Taco Bell		5.57
Walgreens		5.21
Gillette		5.09
Free People		4.93
Walmart		4.60
Jeep		4.53
HomeGoods		4.45
OLD NAVY		4.22
Target		4.20
NHL		4.14
BarkBox		4.13
GMC		4.05
Dunkin' Donuts		3.96
Budweiser		3.93
Lululemon Athletica		3.86
PetSmart		3.65
Bentley		3.64
Abercrombie & Fitch		3.62
Under Armour		3.33
ESPN		3.31
NFL		3.01
Monster Beverage		2.85
Babybump		2.78
Pandora		2.73
Dodge		2.70