Sparks

Sparks — pop artist from US.

Sparks, formed by brothers Ron and Russell Mael in the early '70s, is known for their theatrical and influential pop sound that has inspired artists like the…

Influence: 57.37% Fanbase: 36.88% Trending: 67.61% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

MOOG • 41.19% • Very Strong

As of 2025-09-09

219,356

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

2025-12-07 19:51:48 UTC

Genres

poppopart popnew romanticnew wave popsynthpopindie poprockart rockglam rocknew wavepost-punkpub rockzolorockalternative rockhip-hop & raphip-hop/rapelectronicelectronicdancebluesblues

Biography

Sparks, formed by brothers Ron and Russell Mael in the early '70s, is known for their theatrical and influential pop sound that has inspired artists like the Pet Shop Boys and Nirvana. Despite never achieving mainstream success, their genre-spanning music has left a lasting impact on the music industry. From glam rock to synth pop to disco, Sparks' eclectic discography showcases their innovative approach to music.

After starting as Halfnelson in Los Angeles in the early '70s, the Maels transformed into Sparks and found success in the U.K. with hits like "This Town Ain't Big Enough for the Both of Us" and "Never Turn Your Back on Mother Earth." Collaborating with producers like Giorgio Moroder, they ventured into disco before returning to their quirky pop roots in the '80s and beyond. With a diverse catalogue of albums and a penchant for experimentation, Sparks continue to captivate audiences with their unique blend of humor and musical prowess.

Top Brand Affinities

Report Date: 2025-09-09

Sparks is a clear fit for 25-34 & 35-44 audiences with strength across UNITED STATES, UNITED KINGDOM, RUSSIA. The audience is heavily male (76%), so messaging can confidently lean into identity, fashion, and status. Youtube remains the best top-of-funnel driver (5,159 avg views per post); Instagram builds the community layer. Affinity data highlights MOOG, Ampeg, Sonic, suggesting immediate traction in streetwear, music platforms, and lifestyle products. The upside is culture-first creative with measurable lift.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Sparks score 1.26% — Moderate bucket.

Brand: MOOGBrand: AmpegBrand: Sonic

Followers:219,356

Engagements:2,758

Rate:1.3%

Posts:2,042

Avg Likes:2,702

Avg Comments:76

Avg Views:9,820

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 219,356 · Engagements 2,758 · Rate 1.3% Posts 2,042 · Views 9,820 · Avg Likes 2,702 · Avg Comments 76 · Avg Views 9,820	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	25-34: 29% 35-44: 25% 45-64: 25% 18-24: 19%	Largest: 25-34 (29%); next: 35-44 (25%)
Gender Split	Female: 24% Male: 76% Non-binary/Other: 0%	Skews male (76%)
Top Countries	UNITED STATES (31%) UNITED KINGDOM (16%) RUSSIA (5%) FRANCE (5%) CANADA (5%)	Top regions: UNITED STATES (31%), UNITED KINGDOM (16%), RUSSIA (5%)
Platform Engagement	Instagram: 2,041 avg likes/post · Tiktok: 4,661 avg views/post · Youtube: 5,159 avg views/post	Best reach: Youtube 5,159 avg views; best engagement: Instagram 2,041 avg likes

Top Brand Affinities

MOOG

Score: 41.19

Ampeg

Score: 25.84

Sonic

Score: 22.70

Mixcloud

Score: 21.68

Tate Modern

Score: 11.03

Fred Perry

Score: 10.78

Sainsbury's

Score: 9.19

Paul Smith

Score: 9.12

Kickstarter

Score: 8.21

Amazon Music

Score: 8.17

Columbia Pictures

Score: 8.08

Vauxhall

Score: 7.92

Brand	Category	Score
MOOG		41.19
Ampeg		25.84
Sonic		22.70
Mixcloud		21.68
Tate Modern		11.03
Fred Perry		10.78
Sainsbury's		9.19
Paul Smith		9.12
Kickstarter		8.21
Amazon Music		8.17
Columbia Pictures		8.08
Vauxhall		7.92
BBC		7.02
Warner Bros		6.96
Vivienne Westwood		6.85
Selfridges		6.32
Paramount Pictures		6.23
Ableton		6.12
Spotify Music		5.46
Nixon		5.42
MTV		5.19
ALDI		4.98
Dr. Martens		4.38
Pilsner Urquell		4.37
Sega		4.36
Heinz		4.15
Tesco		4.13
Lollapalooza		4.06
Snoopy And The Peanuts Gang		3.91
Leica		3.79
Coachella		3.76
Polaroid		3.72
Martini		3.53
Showtime		3.46
Summit Entertainment		3.38
Campari		3.35
Citroen		3.33
Philips		3.27
SoundCloud		3.22
Star Wars		3.09
Guinness		3.02
Pixar		2.89
Comedy Central		2.89
Lego		2.88
Cadillac		2.84
Kodak		2.83
Nintendo		2.74
NBC		2.70
Nickelodeon		2.56
Aperol		2.56