Spandau Ballet Brand Affinity ranks highest ITV at 19.47% . Very Strong. Score DMDB 71.16% | Fanbase 52.84%

Spandau Ballet — pop artist from GB.

Spandau Ballet, a prominent New Romantic band, achieved success in the early '80s with hits in the UK and the US, notably "True." Formed in 1979 by Gary and…

Spandau Ballet

Superstar

Country: GB | Artist ID: 11e81bcd-824c-34c0-9f05-a0369fe50396

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Genres

poppopnew romanticnew wave popsynthpopsophisti-poprocknew wavesoft rockmellow goldrockpop rockeuropeaneuropop

Influential: 71.16% Fanbase: 52.84% Trending: 80.31%

As of: 2025-09-10

Top Brand Affinity

Highest overlapping lifestyle brand

ITV • 19.47% • Very Strong

As of 2025-09-10

517,139

Social Media Followers

As of 2025-09-10

00:00:00

Hours Airplay

Scores

Score: DMDB 71.16% | Fanbase 52.84% | Trending 80.31% | CAREER STAGE: SUPERSTAR

Biography

Spandau Ballet, a prominent New Romantic band, achieved success in the early '80s with hits in the UK and the US, notably "True." Formed in 1979 by Gary and Martin Kemp, Tony Hadley, Steve Norman, and John Keeble, the band quickly gained popularity in London's New Romantic scene before signing with Chrysalis and releasing their debut album, Journeys to Glory, in 1981. Their pinnacle came with the album True in 1983, featuring the chart-topping title track. Despite subsequent hits in the UK, the band's commercial momentum waned, leading to their disbandment in 1989.

Following the split, Gary and Martin Kemp pursued acting careers, notably portraying the Kray twins in the 1990 film "The Krays." Gary Kemp continued acting in various projects, while Tony Hadley released a solo album, "State of Play," in 1993. Spandau Ballet reunited in 2009 for tours and recordings, marking a return to the music scene after their '80s heyday.

Report Date: 2025-09-10

Spandau Ballet keeps 25-34 & 35-44 audiences engaged throughout UNITED STATES, BRAZIL, ITALY. The composition is heavily male (65%), which favors creative built around style signals and community validation. Results concentrate on Tiktok at 3,101 avg views per post, while Instagram maintains continuity between bigger moments. Overlap with ITV, MOOG, Jean Paul Gaultier supports swift activation in streetwear, music platforms, and lifestyle products. It’s a straight line from influence to impact.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Spandau Ballet score 0.18% — Low bucket.

Brand: ITVBrand: MOOGBrand: Jean Paul Gaultier

Followers:517,139

Engagements:906

Rate:0.2%

Posts:1,802

Avg Likes:873

Avg Comments:22

Avg Views:5,445

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 517,139 · Engagements 906 · Rate 0.2% Posts 1,802 · Views 5,445 · Avg Likes 873 · Avg Comments 22 · Avg Views 5,445	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	25-34: 30% 35-44: 25% 18-24: 24% 45-64: 18%	Largest: 25-34 (30%); next: 35-44 (25%)
Gender Split	Female: 35% Male: 65% Non-binary/Other: 0%	Skews male (65%)
Top Countries	UNITED STATES (17%) BRAZIL (15%) ITALY (11%) PHILIPPINES (7%) UNITED KINGDOM (7%)	Top regions: UNITED STATES (17%), BRAZIL (15%), ITALY (11%)
Platform Engagement	Instagram: 552 avg likes/post · Tiktok: 3,101 avg views/post · Youtube: 2,344 avg views/post	Best reach: Tiktok 3,101 avg views; best engagement: Instagram 552 avg likes

Top Brand Affinities

ITV

Score: 19.47

MOOG

Score: 17.11

Jean Paul Gaultier

Score: 15.65

Vivienne Westwood

Score: 12.17

Morrisons

Score: 10.98

Marks & Spencer

Score: 9.65

Tate Modern

Score: 8.91

DeLorean Motor Company

Score: 7.93

KARL LAGERFELD

Score: 7.66

Selfridges

Score: 7.09

Columbia Pictures

Score: 6.96

MTV

Score: 6.71

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Top Brand Affinities

Brand	Category	Score
ITV		19.47
MOOG		17.11
Jean Paul Gaultier		15.65
Vivienne Westwood		12.17
Morrisons		10.98
Marks & Spencer		9.65
Tate Modern		8.91
DeLorean Motor Company		7.93
KARL LAGERFELD		7.66
Selfridges		7.09
Columbia Pictures		6.96
MTV		6.71
PLAYMOBIL		6.32
MATTEL		5.52
BBC		5.41
Pfizer		4.85
Baileys		4.44
Harrods		4.37
Loewe		4.34
Paramount Pictures		4.21
Warner Bros		4.12
NBC		3.95
Movistar		3.94
Guinness		3.77
Cadbury		3.51
Leica		3.42
Aston Martin		3.34
Emporium		3.27
Lindt		3.23
Tesco		3.15
Spotify Music		3.06
Tiffany		2.95
Vogue		2.90
Valentino		2.87
Snoopy And The Peanuts Gang		2.79
Alfa Romeo		2.78
Dr. Martens		2.77
Primark		2.74
Star Wars		2.73
Martini		2.73
Pizza Lover		2.65
Lollapalooza		2.53
TOM FORD		2.49
AMC		2.48
Universal		2.48
Boeing		2.44
Lego		2.37
Aperol		2.36
McLaren		2.30
Citroen		2.29