Spandau Ballet

Spandau Ballet — pop artist from GB.

Spandau Ballet, a prominent New Romantic band, achieved success in the early '80s with hits in the UK and the US, notably "True." Formed in 1979 by Gary and…

Influence: 71.16% Fanbase: 52.84% Trending: 80.31% Career Level: Superstar

Top Brand Affinity

Highest overlapping lifestyle brand

ITV • 18.08% • Very Strong

As of 2025-09-26

536,105

Social Media Followers

As of 2025-09-26

00:00:00

Hours Airplay

2025-12-07 08:49:16 UTC

Genres

poppopnew romanticnew wave popsynthpopsophisti-poprocknew wavesoft rockmellow goldrockpop rockeuropeaneuropop

Biography

Spandau Ballet, a prominent New Romantic band, achieved success in the early '80s with hits in the UK and the US, notably "True." Formed in 1979 by Gary and Martin Kemp, Tony Hadley, Steve Norman, and John Keeble, the band quickly gained popularity in London's New Romantic scene before signing with Chrysalis and releasing their debut album, Journeys to Glory, in 1981. Their pinnacle came with the album True in 1983, featuring the chart-topping title track. Despite subsequent hits in the UK, the band's commercial momentum waned, leading to their disbandment in 1989.

Following the split, Gary and Martin Kemp pursued acting careers, notably portraying the Kray twins in the 1990 film "The Krays." Gary Kemp continued acting in various projects, while Tony Hadley released a solo album, "State of Play," in 1993. Spandau Ballet reunited in 2009 for tours and recordings, marking a return to the music scene after their '80s heyday.

Top Brand Affinities

Report Date: 2025-09-26

Spandau Ballet keeps 25-34 & 35-44 audiences engaged throughout UNITED STATES, BRAZIL, ITALY. The composition is heavily male (65%), which favors creative built around style signals and community validation. Results concentrate on Tiktok at 22,400 avg views per post, while Tiktok maintains continuity between bigger moments. Overlap with ITV, MOOG, Jean Paul Gaultier supports swift activation in streetwear, music platforms, and lifestyle products. It’s a straight line from influence to impact.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Spandau Ballet score 0.45% — Low bucket.

Brand: ITVBrand: MOOGBrand: Jean Paul Gaultier

Followers:536,105

Engagements:2,404

Rate:0.4%

Posts:1,847

Avg Likes:2,173

Avg Comments:57

Avg Views:26,229

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 536,105 · Engagements 2,404 · Rate 0.4% Posts 1,847 · Views 26,229 · Avg Likes 2,173 · Avg Comments 57 · Avg Views 26,229	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	25-34: 29% 35-44: 27% 18-24: 23% 45-64: 19%	Largest: 25-34 (29%); next: 35-44 (27%)
Gender Split	Female: 35% Male: 65% Non-binary/Other: 0%	Skews male (65%)
Top Countries	UNITED STATES (17%) BRAZIL (17%) ITALY (10%) UNITED KINGDOM (9%) PHILIPPINES (6%)	Top regions: UNITED STATES (17%), BRAZIL (17%), ITALY (10%)
Platform Engagement	Instagram: 620 avg likes/post · Tiktok: 22,400 avg views/post · Youtube: 3,829 avg views/post	Best reach: Tiktok 22,400 avg views; best engagement: Tiktok 1,438 avg likes

Top Brand Affinities

ITV

Score: 18.08

MOOG

Score: 17.13

Jean Paul Gaultier

Score: 15.57

Vivienne Westwood

Score: 12.15

Morrisons

Score: 11.95

Sainsbury's

Score: 11.02

Costa Coffee

Score: 9.51

Marks & Spencer

Score: 9.17

Tate Modern

Score: 8.99

DeLorean Motor Company

Score: 8.67

MTV

Score: 6.62

PLAYMOBIL

Score: 6.39

Brand	Category	Score
ITV		18.08
MOOG		17.13
Jean Paul Gaultier		15.57
Vivienne Westwood		12.15
Morrisons		11.95
Sainsbury's		11.02
Costa Coffee		9.51
Marks & Spencer		9.17
Tate Modern		8.99
DeLorean Motor Company		8.67
MTV		6.62
PLAYMOBIL		6.39
Selfridges		6.29
Movistar		6.07
NBC		6.03
KARL LAGERFELD		5.72
Columbia Pictures		5.69
MATTEL		5.51
BBC		4.84
Harrods		4.63
Baileys		4.49
Loewe		4.28
Arezzo		4.11
Warner Bros		4.06
Pfizer		4.02
Primark		3.77
Tesco		3.69
Leica		3.43
Paramount Pictures		3.43
Martini		3.34
Cadbury		3.31
Lindt		3.23
AMC		3.11
Lollapalooza		3.08
Valentino		2.98
Guinness		2.88
Alfa Romeo		2.85
Lush		2.82
Armani		2.82
Star Wars		2.74
Pizza Lover		2.68
Aston Martin		2.59
Spotify Music		2.56
Vogue		2.45
Jack Daniels		2.39
Boeing		2.35
McLaren		2.34
Universal		2.33
Versace		2.32
Citroen		2.30