Spafford
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-08
50,205
Social Media Followers
As of 2025-09-08
00:00:00
Hours Airplay
2025-12-07 11:31:03 UTC
Genres
Biography
Spafford is a clear fit for 25-34 & 35-44 audiences with strength across UNITED STATES, CANADA, MEXICO. The audience is heavily male (88%), so messaging can confidently lean into identity, fashion, and status. Youtube remains the best top-of-funnel driver (996 avg views per post); Instagram builds the community layer. Affinity data highlights MOOG, Live Nation, Verizon, suggesting immediate traction in streetwear, music platforms, and lifestyle products. The upside is culture-first creative with measurable lift.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 50,205 · Engagements 206 · Rate 0.4% Posts 4,611 · Views 996 · Avg Likes 203 · Avg Comments 9 · Avg Views 996 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
25-34: 35% 35-44: 26% 18-24: 19% 45-64: 19% |
Largest: 25-34 (35%); next: 35-44 (26%) |
| Gender Split |
Female: 12% Male: 88% Non-binary/Other: 0% |
Skews male (88%) |
| Top Countries |
UNITED STATES (92%) CANADA (4%) MEXICO (1%) ARGENTINA (1%) GERMANY (1%) |
Top regions: UNITED STATES (92%), CANADA (4%), MEXICO (1%) |
| Platform Engagement | Instagram: 160 avg likes/post · Youtube: 996 avg views/post | Best reach: Youtube 996 avg views; best engagement: Instagram 160 avg likes |
Top Brand Affinities
MOOG
Live Nation
Verizon
Coors
Chomper
Miller Lite
Ableton
Barstool Sports
Pro Tools
Jameson
Paramount Pictures
Gillette
| Brand | Category | Score |
|---|---|---|
| MOOG | 39.46 | |
| Live Nation | 33.90 | |
| Verizon | 21.06 | |
| Coors | 18.26 | |
| Chomper | 18.11 | |
| Miller Lite | 15.57 | |
| Ableton | 14.50 | |
| Barstool Sports | 13.05 | |
| Pro Tools | 8.88 | |
| Jameson | 8.23 | |
| Paramount Pictures | 6.66 | |
| Gillette | 6.48 | |
| NHL | 6.25 | |
| American Airlines | 6.24 | |
| Comedy Central | 5.99 | |
| Margaritaville | 5.94 | |
| Pacific Northwest Wonderland | 5.93 | |
| Bud Light | 5.54 | |
| Lollapalooza | 5.01 | |
| Busch | 4.90 | |
| Spotify Music | 4.68 | |
| Mulberry | 4.64 | |
| Pilsner Urquell | 4.62 | |
| Columbia Pictures | 4.28 | |
| FedEx | 4.13 | |
| Taco Bell | 4.09 | |
| SoundCloud | 4.01 | |
| Emporium | 3.91 | |
| NFL | 3.83 | |
| Kickstarter | 3.80 | |
| Showtime | 3.75 | |
| Cadillac | 3.71 | |
| Pepsi | 3.69 | |
| Budweiser | 3.57 | |
| Heinz | 3.35 | |
| Philips | 3.28 | |
| Coachella | 3.22 | |
| Acura | 3.08 | |
| Beats Electronics | 3.04 | |
| Airbnb | 2.88 | |
| ESPN | 2.79 | |
| Carhartt | 2.74 | |
| Chipotle Mexican Grill | 2.72 | |
| Subaru | 2.61 | |
| Nickelodeon | 2.59 | |
| Guinness | 2.54 | |
| NBC | 2.45 | |
| MTV | 2.44 | |
| Lululemon Athletica | 2.25 | |
| Activision Blizzard | 2.24 |
Official Profiles
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LoginArtist: Spafford
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Top 10 Songs Played Today
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Total Streams (2025-09-29)
Total: 103,865
| PLATFORM | TOTAL | % | |
|---|---|---|---|
| [+] |
Spotify |
90,240 | 86.88% |
| [+] |
Pandora |
13,625 | 13.12% |
| [+] |
Anghami |
0 | 0.00% |
| [+] |
Audiomack |
0 | 0.00% |
| [+] |
Jiosaavn |
0 | 0.00% |
| [+] |
Last.fm |
0 | 0.00% |
| [+] |
Tidal |
0 | 0.00% |
| [+] |
Yandex |
0 | 0.00% |
| [+] |
YouTube Artist |
0 | 0.00% |
Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| 2025-12-08 04:00 UTC | Spafford | Bell's Eccentric Cafe | Kalamazoo, United States | |
| 2025-12-20 03:30 UTC | Pigeons Playing Ping Pong, Spafford | The Capitol Theatre | Village of Port Chester, United States | |
| 2025-12-30 03:00 UTC | Spafford, Squeaky Feet | Vivarium | Milwaukee, United States | |
| 2025-12-31 03:00 UTC | Spafford, Modern Joey | Vivarium | Milwaukee, United States | |
| 2026-01-01 05:00 UTC | Spafford | Vivarium | Milwaukee, United States | |
| 2026-02-21 23:00 UTC | Whippersnap Music and Arts Festival 2026 | Whippersnap Music & Arts | south brooksville, United States | — |
