Soyou
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-09
3,998,808
Social Media Followers
As of 2025-09-09
00:00:00
Hours Airplay
2025-12-07 10:04:51 UTC
Genres
Biography
Soyou resonates with 18-24 & 25-34 audiences and sustains presence in SOUTH KOREA, INDONESIA, UNITED STATES. The demographic is heavily female (61%), giving brands permission to be specific without narrowing the funnel. Performance concentrates on Instagram, averaging 9,356 avg likes per post; Instagram amplifies the conversation around drops and moments. Affinity adjacency with Tiffany, GENTLE MONSTER, Innisfree maps cleanly into streetwear, music platforms, and lifestyle products. That alignment reduces creative risk and increases the odds of shareable outcomes.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 3,998,808 · Engagements 9,356 · Rate 0.2% Posts 625 · Views 0 · Avg Likes 9,356 · Avg Comments 77 · Avg Views 0 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
18-24: 43% 25-34: 39% 13-17: 8% 35-44: 8% |
Largest: 18-24 (43%); next: 25-34 (39%) |
| Gender Split |
Female: 61% Male: 39% Non-binary/Other: 0% |
Skews female (61%) |
| Top Countries |
SOUTH KOREA (16%) INDONESIA (13%) UNITED STATES (7%) PHILIPPINES (6%) MALAYSIA (5%) |
Top regions: SOUTH KOREA (16%), INDONESIA (13%), UNITED STATES (7%) |
| Platform Engagement | Instagram: 9,356 avg likes/post | best engagement: Instagram 9,356 avg likes |
Top Brand Affinities
Tiffany
GENTLE MONSTER
Innisfree
Genesis
LG Group
Gundam
Tiffany & Co
Bandai Namco
Kia Motors
Summit Entertainment
Stüssy
Petronas
| Brand | Category | Score |
|---|---|---|
| Tiffany | 11.90 | |
| GENTLE MONSTER | 11.19 | |
| Innisfree | 7.72 | |
| Genesis | 5.81 | |
| LG Group | 5.81 | |
| Gundam | 5.55 | |
| Tiffany & Co | 4.95 | |
| Bandai Namco | 4.35 | |
| Kia Motors | 3.65 | |
| Summit Entertainment | 3.26 | |
| Stüssy | 3.25 | |
| Petronas | 2.99 | |
| Jollibee | 2.92 | |
| Pizza Hut | 2.66 | |
| New Balance | 2.56 | |
| KFC | 2.54 | |
| Fila | 2.35 | |
| Snoopy And The Peanuts Gang | 2.24 | |
| UNIQLO | 1.98 | |
| Costco | 1.96 | |
| League of Legends | 1.86 | |
| OREO | 1.84 | |
| KitKat | 1.65 | |
| Polo Ralph Lauren | 1.63 | |
| Forever 21 | 1.48 | |
| Balenciaga | 1.40 | |
| Lush | 1.34 | |
| Puma | 1.32 | |
| BBC | 1.29 | |
| Starbucks | 1.24 | |
| Guess | 1.23 | |
| Reebok | 1.20 | |
| Heineken | 1.20 | |
| Coca-Cola | 1.18 | |
| Fujifilm | 1.15 | |
| UFC | 1.13 | |
| Pixar | 1.11 | |
| Lego | 1.11 | |
| IKEA | 1.11 | |
| Pokemon | 1.09 | |
| Polaroid | 1.08 | |
| BMW | 1.08 | |
| McDonald's | 1.06 | |
| Levi's | 1.05 | |
| Universal | 1.03 | |
| Pokemon Go | 1.03 | |
| Christian Dior | 1.02 | |
| Yves Saint Laurent | 1.01 | |
| Hyundai | 0.99 | |
| Louis Vuitton | 0.99 |
Official Profiles
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LoginArtist: Soyou
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Top 10 Songs Played Today
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Total Streams
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Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| No upcoming concerts found. | ||||
