Souly Had
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-09
86,426
Social Media Followers
As of 2025-09-09
00:00:00
Hours Airplay
2025-12-07 20:53:17 UTC
Genres
Biography
As a professional music writer, my expertise lies in crafting engaging content that captures the essence and impact of various musical works. With a keen ear for detail and a deep understanding of different genres and styles, I am able to convey the significance and nuances of music in a clear and compelling manner. My writing aims to inform and inspire readers, shedding light on the artistry and creativity behind each piece of music while also providing valuable insights into the cultural and historical contexts that shape musical expression.
Souly Had reaches 18-24 & 25-34 audiences concentrated in UNITED STATES, CANADA, UNITED KINGDOM. The demographic tilt is heavily male (61%), making the message easy to tune without losing breadth. Youtube delivers the top exposure at 576 avg views per post, and Instagram maintains ongoing rapport. Affinity proximity to Brandy Melville, Amazon Music, Akai suggests organic collaborations in streetwear, music platforms, and lifestyle products. This is a partner choice that trades on credibility rather than interruption.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 86,426 · Engagements 1,403 · Rate 1.6% Posts 76 · Views 576 · Avg Likes 1,401 · Avg Comments 41 · Avg Views 576 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
18-24: 57% 25-34: 27% 13-17: 10% 35-44: 4% |
Largest: 18-24 (57%); next: 25-34 (27%) |
| Gender Split |
Female: 39% Male: 61% Non-binary/Other: 0% |
Skews male (61%) |
| Top Countries |
UNITED STATES (62%) CANADA (5%) UNITED KINGDOM (4%) BRAZIL (3%) PHILIPPINES (3%) |
Top regions: UNITED STATES (62%), CANADA (5%), UNITED KINGDOM (4%) |
| Platform Engagement | Instagram: 1,367 avg likes/post · Youtube: 576 avg views/post | Best reach: Youtube 576 avg views; best engagement: Instagram 1,367 avg likes |
Top Brand Affinities
Brandy Melville
Amazon Music
Akai
Nasty Gal
Champion
New Era
Urban Outfitters
Pro Tools
SoundCloud
Ableton
Gillette
Lollapalooza
| Brand | Category | Score |
|---|---|---|
| Brandy Melville | 12.10 | |
| Amazon Music | 11.35 | |
| Akai | 11.27 | |
| Nasty Gal | 10.25 | |
| Champion | 8.53 | |
| New Era | 8.41 | |
| Urban Outfitters | 7.98 | |
| Pro Tools | 7.89 | |
| SoundCloud | 7.66 | |
| Ableton | 7.50 | |
| Gillette | 7.30 | |
| Lollapalooza | 7.19 | |
| Maison Margiela | 6.60 | |
| Free People | 6.37 | |
| American Eagle | 6.00 | |
| Steve Madden | 5.75 | |
| Coachella | 5.63 | |
| Coach | 5.26 | |
| Carhartt | 4.87 | |
| Stüssy | 4.59 | |
| Margaritaville | 4.49 | |
| Coors | 4.35 | |
| Kodak | 3.89 | |
| Beats Electronics | 3.83 | |
| Forever 21 | 3.83 | |
| Spotify Music | 3.79 | |
| Verizon | 3.57 | |
| Supreme | 3.57 | |
| Gatorade | 3.38 | |
| FashionNova | 3.35 | |
| Target | 3.20 | |
| Chrysler | 3.17 | |
| Busch | 3.02 | |
| ESPN | 2.88 | |
| Hollister Co | 2.84 | |
| Vans | 2.82 | |
| Hennessy | 2.80 | |
| Dr. Martens | 2.64 | |
| shein | 2.63 | |
| Walmart | 2.56 | |
| Nickelodeon | 2.55 | |
| MTV | 2.47 | |
| A Game of Tones | 2.41 | |
| The North Face | 2.37 | |
| Sneakerhead | 2.24 | |
| Lululemon Athletica | 2.23 | |
| Showtime | 2.22 | |
| Gymshark | 2.19 | |
| SheInside | 2.19 | |
| Timberland | 2.12 |
Official Profiles
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LoginArtist: Souly Had
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Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| No upcoming concerts found. | ||||
