Soulwax
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-09
142,771
Social Media Followers
As of 2025-09-09
00:00:00
Hours Airplay
2025-12-07 14:42:44 UTC
Genres
Biography
The Dewaele brothers, known as 2manydjs, have been influential figures in modern DJing, alongside collaborators like Erol Alkan and Tiga. Their projects have injected a rock 'n roll edge into club culture, thrilling international dancefloors. In 2024, the band members include David and Stephen Dewaele, Stefaan Van Leuven, Iggor Cavalera, Aurora Bennett, Blake Davies, and Laima Leyton Cavalera.
Soulwax builds repeat engagement among 25-34 & 18-24 audiences throughout UNITED STATES, UNITED KINGDOM, FRANCE. With a heavily male (81%) base, campaign framing can lean into status, style, and community. The sharpest reach is on Youtube (6,840 avg views per post), while Instagram provides social proof in comments and saves. Affinities with MOOG, Mixcloud, Ableton point to authentic extensions into streetwear, music platforms, and lifestyle products. Expect work that feels native to the timeline—not bolted on.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 142,771 · Engagements 2,129 · Rate 1.5% Posts 237 · Views 6,840 · Avg Likes 2,100 · Avg Comments 69 · Avg Views 6,840 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
25-34: 42% 18-24: 30% 35-44: 19% 45-64: 6% |
Largest: 25-34 (42%); next: 18-24 (30%) |
| Gender Split |
Female: 19% Male: 81% Non-binary/Other: 0% |
Skews male (81%) |
| Top Countries |
UNITED STATES (16%) UNITED KINGDOM (10%) FRANCE (9%) BELGIUM (6%) MEXICO (5%) |
Top regions: UNITED STATES (16%), UNITED KINGDOM (10%), FRANCE (9%) |
| Platform Engagement | Instagram: 1,822 avg likes/post · Tiktok: 0 avg views/post · Youtube: 6,840 avg views/post | Best reach: Youtube 6,840 avg views; best engagement: Instagram 1,822 avg likes |
Top Brand Affinities
MOOG
Mixcloud
Ableton
Akai
Pioneer
Jil Sander
Sennheiser
Acne Studios
Jean Paul Gaultier
Tate Modern
Maison Margiela
Pro Tools
| Brand | Category | Score |
|---|---|---|
| MOOG | 86.06 | |
| Mixcloud | 59.44 | |
| Ableton | 39.88 | |
| Akai | 33.66 | |
| Pioneer | 27.05 | |
| Jil Sander | 19.28 | |
| Sennheiser | 16.44 | |
| Acne Studios | 15.30 | |
| Jean Paul Gaultier | 14.46 | |
| Tate Modern | 14.17 | |
| Maison Margiela | 13.56 | |
| Pro Tools | 12.34 | |
| Fred Perry | 11.39 | |
| Accor Hotels | 11.22 | |
| Coachella | 10.75 | |
| SoundCloud | 10.41 | |
| Marni | 9.73 | |
| Loewe | 9.65 | |
| Amazon Music | 9.23 | |
| Paul Smith | 8.58 | |
| JACQUEMUS | 8.22 | |
| Atmos | 7.90 | |
| DeLorean Motor Company | 7.81 | |
| Tomorrowland | 7.21 | |
| Alexander McQueen | 7.18 | |
| KARL LAGERFELD | 6.93 | |
| Spotify Music | 6.16 | |
| Miu Miu | 6.01 | |
| Jagermeister | 5.91 | |
| Lollapalooza | 5.54 | |
| Amstel | 5.45 | |
| Beats Electronics | 5.42 | |
| Leica | 5.41 | |
| Vivienne Westwood | 5.39 | |
| Campari | 4.79 | |
| Kodak | 4.67 | |
| Warner Bros | 4.38 | |
| Patek Philippe | 4.35 | |
| Moncler | 4.21 | |
| Columbia Pictures | 4.01 | |
| TOM FORD | 3.93 | |
| Garnier | 3.82 | |
| Kickstarter | 3.76 | |
| Oculus | 3.63 | |
| Carhartt | 3.61 | |
| Olympus | 3.54 | |
| Summit Entertainment | 3.53 | |
| Guinness | 3.47 | |
| Dr. Martens | 3.42 | |
| Stüssy | 3.25 |
Official Profiles
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LoginArtist: Soulwax
The map shows every radio station that aired Soulwax today. Use the controls to highlight stations with the most or least airtime.
Top 10 Songs Played Today
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Total Streams (2025-09-24)
Total: 925,340
| PLATFORM | TOTAL | % | |
|---|---|---|---|
| [+] |
Spotify |
840,035 | 90.78% |
| [+] |
Yandex |
71,601 | 7.74% |
| [+] |
Audiomack |
13,704 | 1.48% |
| [+] |
Anghami |
0 | 0.00% |
| [+] |
Jiosaavn |
0 | 0.00% |
| [+] |
Last.fm |
0 | 0.00% |
| [+] |
Pandora |
0 | 0.00% |
| [+] |
Tidal |
0 | 0.00% |
| [+] |
YouTube Artist |
0 | 0.00% |
Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| 2025-12-18 03:00 UTC | Soulwax | Les Halles de Schaerbeek / Hallen Van Schaarbeek | Schaerbeek - Schaarbeek, Belgium | |
| 2025-12-19 03:00 UTC | Soulwax | Les Halles de Schaerbeek / Hallen Van Schaarbeek | Schaerbeek - Schaarbeek, Belgium | |
| 2025-12-20 03:00 UTC | Soulwax | Les Halles de Schaerbeek / Hallen Van Schaarbeek | Schaerbeek - Schaarbeek, Belgium | |
| 2026-01-15 03:00 UTC | Soulwax | O2 Victoria Warehouse Manchester | Manchester, United Kingdom | |
| 2026-01-16 03:00 UTC | Mariah the Scientist, Midnight Til Morning | O2 Academy Birmingham | Birmingham, United Kingdom | |
| 2026-01-16 03:00 UTC | Soulwax | O2 Academy Brixton | South Hams, United Kingdom | |
| 2026-01-17 04:00 UTC | Soulwax | Salle Pleyel | Paris, France | |
| 2026-01-18 04:00 UTC | Soulwax | AFAS Live | Amsterdam, Netherlands |
