Souls of Mischief
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-12
134,456
Social Media Followers
As of 2025-09-12
00:00:00
Hours Airplay
2025-12-07 11:15:58 UTC
Genres
Biography
Over the years, Souls of Mischief have delved into dark, trippy explorations like Trilogy: Conflict, Climax, Resolution and Montezuma's Revenge, showcasing their artistic development and willingness to experiment. Shifting away from their early '90s anthem, the group embraced a more avant-garde approach, similar to the evolution seen in De La Soul's discography. Their collaborations with producers like Prince Paul and Adrian Younge have added depth and complexity to their sound, solidifying their status as innovators in the underground hip-hop scene.
Souls of Mischief cuts through with 18-24 & 25-34 audiences and consistency across UNITED STATES, CANADA, UNITED KINGDOM. A heavily male (89%) profile rewards creative that treats fans like insiders. Performance peaks on Youtube with 11,784 avg views per post, while Instagram preserves the relationship between tentpoles. Affinity lines up with Akai, Mixcloud, Live Nation, mapping to streetwear, music platforms, and lifestyle products. Net effect: campaigns that travel without heavy media.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 134,456 · Engagements 826 · Rate 0.6% Posts 1,578 · Views 14,478 · Avg Likes 773 · Avg Comments 76 · Avg Views 14,478 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
18-24: 48% 25-34: 37% 35-44: 7% 13-17: 5% |
Largest: 18-24 (48%); next: 25-34 (37%) |
| Gender Split |
Female: 11% Male: 89% Non-binary/Other: 0% |
Skews male (89%) |
| Top Countries |
UNITED STATES (44%) CANADA (28%) UNITED KINGDOM (7%) SWEDEN (4%) AUSTRALIA (3%) |
Top regions: UNITED STATES (44%), CANADA (28%), UNITED KINGDOM (7%) |
| Platform Engagement | Instagram: 566 avg likes/post · Tiktok: 2,694 avg views/post · Youtube: 11,784 avg views/post | Best reach: Youtube 11,784 avg views; best engagement: Instagram 566 avg likes |
Top Brand Affinities
Akai
Mixcloud
Live Nation
Ableton
Pro Tools
MOOG
Amazon Music
Pioneer
Beats Electronics
WNBA
Marc O'Polo
SoundCloud
| Brand | Category | Score |
|---|---|---|
| Akai | 74.90 | |
| Mixcloud | 42.76 | |
| Live Nation | 27.49 | |
| Ableton | 22.34 | |
| Pro Tools | 21.61 | |
| MOOG | 18.59 | |
| Amazon Music | 17.49 | |
| Pioneer | 16.98 | |
| Beats Electronics | 16.65 | |
| WNBA | 14.30 | |
| Marc O'Polo | 13.72 | |
| SoundCloud | 9.38 | |
| Los Angeles Lakers | 9.09 | |
| Everlast | 9.05 | |
| iHeartRadio Music Awards | 8.87 | |
| CNN | 8.58 | |
| Sneakerhead | 8.07 | |
| Hennessy | 7.92 | |
| New Era | 7.92 | |
| DeLorean Motor Company | 7.09 | |
| MTV | 6.92 | |
| Jameson | 6.79 | |
| ESPN | 6.49 | |
| Spotify Music | 6.31 | |
| NBA | 5.99 | |
| Sole Collector | 5.66 | |
| Capcom | 5.59 | |
| Volcom | 5.43 | |
| Paramount Pictures | 5.41 | |
| Coors | 5.29 | |
| Stüssy | 5.19 | |
| Kickstagram | 5.15 | |
| Warner Bros | 5.14 | |
| NFL | 5.11 | |
| Pilsner Urquell | 5.07 | |
| Kickstarter | 5.00 | |
| Comedy Central | 4.92 | |
| Cadillac | 4.85 | |
| NBC | 4.48 | |
| Universal | 4.41 | |
| Timberland | 4.38 | |
| Sega | 4.34 | |
| NHL | 3.98 | |
| Nice Kicks | 3.94 | |
| Verizon | 3.90 | |
| Columbia Pictures | 3.89 | |
| Kodak | 3.86 | |
| Supreme | 3.79 | |
| Carhartt | 3.75 | |
| Acura | 3.68 |
Official Profiles
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LoginArtist: Souls of Mischief
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Total Streams
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Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| 2025-12-12 04:00 UTC | Souls of Mischief, CunninLynguists, Living Legends, The Grouch | The Observatory North Park | San Diego, United States | |
| 2025-12-14 04:00 UTC | Souls of Mischief, CunninLynguists, Living Legends, The Grouch | The Bellwether | Los Angeles, United States | |
| 2025-12-15 04:00 UTC | Souls of Mischief, CunninLynguists, Living Legends, The Grouch | Belly Up Tavern | Solana Beach, United States | |
| 2025-12-17 04:00 UTC | Souls of Mischief, CunninLynguists, Living Legends, The Grouch | Nile Theater | Mesa, United States | |
| 2025-12-20 04:00 UTC | Souls of Mischief, CunninLynguists, Living Legends, The Grouch | Cervantes' Masterpiece Ballroom | Denver, United States |
