Souf

Souf — pop artist from FR.

Souf, de son vrai nom Soufiene Nouhi, est un chanteur, auteur et compositeur français né à Nancy le 27 janvier 1990. Découvert en 2012 sur Internet, il cumule…

Influence: 54.55% Fanbase: 42.07% Trending: 60.79% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Monoprix • 42.61% • Very Strong

As of 2025-09-08

4,936,565

Social Media Followers

As of 2025-09-08

00:00:00

Hours Airplay

2025-12-07 12:48:27 UTC

Genres

popfrancotonfrench poppop urbainer&b, funk & soulr&b/soulcontemporary r&bhip-hop & raphip-hop/rap

Biography

Souf, de son vrai nom Soufiene Nouhi, est un chanteur, auteur et compositeur français né à Nancy le 27 janvier 1990. Découvert en 2012 sur Internet, il cumule plus d'un milliard de vues sur YouTube. Souf, d'origine marocaine par son père et algérienne par sa mère, a débuté sa formation musicale au Conservatoire national de musique de Nancy à l'âge de 6 ans, avant d'apprendre la guitare et le piano en autodidacte. Influencé par des artistes variés tels que Cheb Mami, Tracy Chapman et Cat Stevens, il a un amour inconditionnel pour le RnB.

Repéré par Maître Gims, Souf rejoint son label Monstre Marin Corporation en novembre 2014. Leur collaboration se concrétise par la sortie du single « Mi Amor » en février 2016, suivi de l'album "Alchimie". Après une tournée à travers la France et plusieurs pays, dont le Maroc, le Portugal et la Tunisie, Souf sort son deuxième album éponyme, "SOUF", en décembre 2022, comprenant les succès « Ma Reine » et « Mektoub ». Il revient en octobre 2024 avec son troisième album, "Sentiments".

Top Brand Affinities

Report Date: 2025-09-08

Souf has momentum with 18-24 & 25-34 audiences—particularly in FRANCE, MOROCCO, ALGERIA. A male-leaning (50%) profile supports collaborations that trade on identity and lifestyle. Youtube provides the headline exposure at 3,718,932 avg views per post, and Tiktok keeps engagement compounding. Audience overlap with Monoprix, beIN SPORTS, Galeries Lafayette signals obvious wins in streetwear, music platforms, and lifestyle products. For marketers, it’s the rare combination of fit, frequency, and flair.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Souf score 4.43% — Very Strong bucket.

Brand: MonoprixBrand: beIN SPORTSBrand: Galeries Lafayette

Followers:4,936,565

Engagements:218,543

Rate:4.4%

Posts:156

Avg Likes:192,265

Avg Comments:3,797

Avg Views:4,799,632

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 4,936,565 · Engagements 218,543 · Rate 4.4% Posts 156 · Views 4,799,632 · Avg Likes 192,265 · Avg Comments 3,797 · Avg Views 4,799,632	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 56% 25-34: 30% 13-17: 8% 35-44: 4%	Largest: 18-24 (56%); next: 25-34 (30%)
Gender Split	Female: 50% Male: 50% Non-binary/Other: 0%	Skews male (50%)
Top Countries	FRANCE (37%) MOROCCO (13%) ALGERIA (10%) CôTE D’IVOIRE (6%) CONGO - KINSHASA (5%)	Top regions: FRANCE (37%), MOROCCO (13%), ALGERIA (10%)
Platform Engagement	Instagram: 33,126 avg likes/post · Tiktok: 1,080,700 avg views/post · Youtube: 3,718,932 avg views/post	Best reach: Youtube 3,718,932 avg views; best engagement: Tiktok 108,300 avg likes

Top Brand Affinities

Monoprix

Score: 42.61

beIN SPORTS

Score: 37.28

Galeries Lafayette

Score: 21.51

Cluse

Score: 18.77

Auchan

Score: 18.76

Kiabi

Score: 17.46

Accor Hotels

Score: 13.45

Thermomix

Score: 9.24

Guerlain

Score: 9.10

Jumeirah

Score: 8.93

Décathlon

Score: 8.90

Lipton

Score: 7.69

Brand	Category	Score
Monoprix		42.61
beIN SPORTS		37.28
Galeries Lafayette		21.51
Cluse		18.77
Auchan		18.76
Kiabi		17.46
Accor Hotels		13.45
Thermomix		9.24
Guerlain		9.10
Jumeirah		8.93
Décathlon		8.90
Lipton		7.69
Pull&Bear		6.75
KARL LAGERFELD		6.17
Shiseido		5.60
Longchamp		5.56
Kiko		5.49
boohoo		5.44
Lacoste		4.85
Warner Bros		4.80
Bershka		4.79
Primark		4.33
Carrefour		4.25
shein		4.24
Stradivarius		3.90
Rover		3.81
Fila		3.80
Huda Beauty		3.78
L'Oréal Paris		3.47
SheInside		3.46
Citroen		3.43
Timberland		3.36
Garnier		3.28
Peugeot		3.15
Zara		3.05
Lancôme		3.03
Fendi		2.99
H&M		2.84
Make Up For Ever		2.81
Snickers		2.62
Montblanc		2.59
Dolce & Gabbana		2.57
Christian Louboutin		2.57
Cartier		2.48
Versace		2.46
Christian Dior		2.37
Yves Saint Laurent		2.37
KENZO		2.29
ASICS		2.28
ASOS		2.27