Soraia Ramos

Soraia Ramos

Country: PT

Influence: 52.74% Fanbase: 33.09% Trending: 62.57% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Parfois • 34.33% • Very Strong

As of 2025-09-12

1,093,226

Social Media Followers

As of 2025-09-12

00:00:00

Hours Airplay

2025-12-07 11:46:08 UTC

Genres

poppopportuguese poplatinkizomba

Biography

Soraia Ramos, a talented Luso-Cape Verdean artist, was born in Portugal and lived there until the age of 15 before relocating with her family to France and later Switzerland. Utilizing social media to promote her music, she has amassed 980k followers on Instagram and over 820k on TikTok, emerging as the fastest-growing artist on TikTok in Portugal in 2022. In 2023, Soraia received three Trace Awards nominations for Song of the Year, Best Female Singer, and Best Lusophone African Artist. Also in 2023, she released the track "Nha Terra," which captivated audiences internationally, becoming a popular anthem in Cape Verde during the Africa Cup of Nations and accumulating nearly 12 million views on YouTube.

Soraia Ramos Marketing Affinity & Brand Fit Data

Report Date: 2025-09-12

Soraia Ramos resonates most with 25-34 & 18-24 audiences and shows durable presence in PORTUGAL, BRAZIL, ANGOLA. With a heavily female (71%) skew, campaigns can carry a confident voice and visual identity. Instagram is the reach spine (25,016 avg likes per post); Instagram is where fans co-sign. Affinity adjacency to Parfois, Calzedonia, Bershka makes streetwear, music platforms, and lifestyle products the obvious play. This is the partner for awareness that feels like participation.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low
How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.
Connection Strength
Artist Soraia Ramos score 2.29%Strong bucket.
Brand: ParfoisBrand: CalzedoniaBrand: Bershka
Followers:1,093,226
Engagements:25,016
Rate:2.3%
Posts:37
Views:0
Avg Likes:25,016
Avg Comments:158
Avg Views:0

Audience Demographics & Key Stats

MetricValueWhy It Matters
Social Snapshot Followers 1,093,226 · Engagements 25,016 · Rate 2.3%
Posts 37 · Views 0 · Avg Likes 25,016 · Avg Comments 158 · Avg Views 0
Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown 25-34: 49%
18-24: 33%
35-44: 10%
13-17: 6%
Largest: 25-34 (49%); next: 18-24 (33%)
Gender Split Female: 71%
Male: 29%
Non-binary/Other: 0%
Skews female (71%)
Top Countries PORTUGAL (34%)
BRAZIL (12%)
ANGOLA (12%)
FRANCE (9%)
CAPE VERDE (8%)
Top regions: PORTUGAL (34%), BRAZIL (12%), ANGOLA (12%)
Platform Engagement Instagram: 25,016 avg likes/post best engagement: Instagram 25,016 avg likes

Top Brand Affinities

Parfois
Score: 34.33
Calzedonia
Score: 11.09
Bershka
Score: 9.05
boohoo
Score: 7.77
Foot Locker
Score: 7.66
shein
Score: 7.54
Havaianas
Score: 7.23
Primark
Score: 6.83
SheInside
Score: 6.15
KARL LAGERFELD
Score: 5.64
Dsquared
Score: 5.58
Pull&Bear
Score: 5.45
Brand Category Score
Parfois 34.33
Calzedonia 11.09
Bershka 9.05
boohoo 7.77
Foot Locker 7.66
shein 7.54
Havaianas 7.23
Primark 6.83
SheInside 6.15
KARL LAGERFELD 5.64
Dsquared 5.58
Pull&Bear 5.45
Stradivarius 5.40
Moda Praia 4.62
Kiko 4.56
Itaipava 4.19
Gillette 4.12
Fenty beauty 3.76
SoundCloud 3.48
Zara 3.25
Guess 3.06
Make Up For Ever 2.86
FashionNova 2.70
ASOS 2.62
NBC 2.46
Christian Louboutin 2.35
Rover 2.27
Timberland 2.25
Pandora 2.12
Lacoste 2.12
KENZO 2.10
Sprite 1.81
Polo Ralph Lauren 1.71
Peugeot 1.64
Versace 1.62
H&M 1.62
Spotify Music 1.61
Calvin Klein 1.58
Burberry 1.54
Michael Kors 1.51
Reebok 1.49
Prada 1.47
Tarte Cosmetics 1.43
Balenciaga 1.40
L'Oréal Paris 1.38
Heineken 1.35
Pixar 1.34
GIVENCHY 1.28
New Balance 1.26
Los Angeles Lakers 1.25

Official Profiles

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Artist: Soraia Ramos

Date Range: 2025-12-07 → 2025-12-07
Total Airplay Time: 0h 0m 0s across 0 Radio Stations

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Concerts

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