Sophie May
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-12
341,351
Social Media Followers
As of 2025-09-12
00:00:00
Hours Airplay
2025-12-28 13:10:49 UTC
Genres
Biography
Sophie May keeps 18-24 & 25-34 audiences engaged throughout UNITED STATES, UNITED KINGDOM, CANADA. The composition is heavily female (73%), which favors creative built around style signals and community validation. Results concentrate on TikTok at strong engagement levels, while Instagram maintains continuity between bigger moments. Overlap with Ableton, Showtime, Polaroid supports swift activation in streetwear, music platforms, and lifestyle products. It’s a straight line from influence to impact.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 341,351 · Engagements 475 · Rate 0.1% Posts 672 · Views 6,074 · Avg Likes 445 · Avg Comments 31 · Avg Views 6,074 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
18-24: 48% 25-34: 37% 13-17: 8% 35-44: 7% |
Largest: 18-24 (48%); next: 25-34 (37%) |
| Gender Split |
Female: 73% Male: 27% Non-binary/Other: 0% |
Skews female (73%) |
| Top Countries |
UNITED STATES (39%) UNITED KINGDOM (15%) CANADA (6%) AUSTRALIA (6%) FRANCE (4%) |
Top regions: UNITED STATES (39%), UNITED KINGDOM (15%), CANADA (6%) |
| Platform Engagement | Instagram: 0 avg likes/post | No platform stats. |
Top Brand Affinities
Ableton
Showtime
Polaroid
Lollapalooza
Kodak
Dr. Martens
Urban Outfitters
Guinness
Tesco
Sunnies Studios
Prismacolor
Airbnb
| Brand | Category | Score |
|---|---|---|
| Ableton | 4.97 | |
| Showtime | 4.81 | |
| Polaroid | 4.22 | |
| Lollapalooza | 4.02 | |
| Kodak | 3.59 | |
| Dr. Martens | 3.38 | |
| Urban Outfitters | 3.37 | |
| Guinness | 3.07 | |
| Tesco | 3.04 | |
| Sunnies Studios | 2.73 | |
| Prismacolor | 2.57 | |
| Airbnb | 2.57 | |
| Lush | 2.54 | |
| Tinder | 2.52 | |
| Emporium | 2.46 | |
| Geocaching | 2.45 | |
| Spotify Music | 2.43 | |
| Mulberry | 2.37 | |
| Busch | 2.35 | |
| Fujifilm | 2.34 | |
| Carhartt | 2.27 | |
| Aperol | 2.03 | |
| Target | 2.01 | |
| ASOS | 2.01 | |
| Coachella | 1.95 | |
| Chrysler | 1.92 | |
| SoundCloud | 1.91 | |
| Fenty beauty | 1.86 | |
| Sprite | 1.81 | |
| Cadillac | 1.70 | |
| Paramount Pictures | 1.68 | |
| The Olympic Games | 1.67 | |
| Vans | 1.60 | |
| Pokemon Go | 1.60 | |
| BBC | 1.48 | |
| Costco | 1.45 | |
| Walmart | 1.44 | |
| Warner Bros | 1.41 | |
| Beats Electronics | 1.32 | |
| Oakley | 1.31 | |
| Calvin Klein | 1.29 | |
| Netflix | 1.29 | |
| Chipotle Mexican Grill | 1.28 | |
| Urban Decay Cosmetics | 1.28 | |
| Pixar | 1.28 | |
| Walt Disney | 1.27 | |
| Star Wars | 1.26 | |
| National Geographic | 1.26 | |
| Bellagio | 1.23 | |
| Universal | 1.22 |
Official Profiles
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Total Streams
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Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| No upcoming concerts found. | ||||
