Sophie Ellis‐Bextor
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-11
1,338,991
Social Media Followers
As of 2025-09-11
00:00:00
Hours Airplay
2025-12-07 11:30:26 UTC
Genres
Biography
Born in London in 1979 to a creative family, Ellis-Bextor's musical journey began with the band theaudience before she ventured into a successful solo career. Her collaborations with producer Spiller and subsequent solo hits like "Take Me Home" and "Murder on the Dancefloor" solidified her status as a pop diva. Throughout her career, she has evolved her sound, incorporating elements of folk and orchestral pop, as seen in her collaborative works with Ed Harcourt on albums like Wanderlust and Hana, showcasing her versatility as an artist.
Sophie Ellis‐Bextor is already in the conversation with 25-34 & 18-24 audiences in UNITED KINGDOM, MEXICO, BRAZIL. The audience is heavily male (69%), so brand cues around fashion, access, and lifestyle earn attention. Tiktok produces steady reach (17,800 avg views per post); Instagram confirms credibility in-thread. Affinity proximity to ITV, Marks & Spencer, Waitrose points directly to streetwear, music platforms, and lifestyle products. For marketers, it’s a plug-and-play route to relevance.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 1,338,991 · Engagements 8,572 · Rate 0.6% Posts 3,542 · Views 26,744 · Avg Likes 8,385 · Avg Comments 201 · Avg Views 26,744 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
25-34: 42% 18-24: 30% 35-44: 18% 45-64: 8% |
Largest: 25-34 (42%); next: 18-24 (30%) |
| Gender Split |
Female: 31% Male: 69% Non-binary/Other: 0% |
Skews male (69%) |
| Top Countries |
UNITED KINGDOM (16%) MEXICO (11%) BRAZIL (7%) UNITED STATES (6%) RUSSIA (5%) |
Top regions: UNITED KINGDOM (16%), MEXICO (11%), BRAZIL (7%) |
| Platform Engagement | Instagram: 5,995 avg likes/post · Tiktok: 17,800 avg views/post · Youtube: 8,944 avg views/post | Best reach: Tiktok 17,800 avg views; best engagement: Instagram 5,995 avg likes |
Top Brand Affinities
ITV
Marks & Spencer
Waitrose
Victoria Beckham
Trancefamily
ASDA
Next
Sainsbury's
Selfridges
Morrisons
Costa Coffee
Jean Paul Gaultier
| Brand | Category | Score |
|---|---|---|
| ITV | 27.92 | |
| Marks & Spencer | 23.41 | |
| Waitrose | 18.69 | |
| Victoria Beckham | 17.80 | |
| Trancefamily | 16.13 | |
| ASDA | 15.54 | |
| Next | 15.29 | |
| Sainsbury's | 14.55 | |
| Selfridges | 14.34 | |
| Morrisons | 12.74 | |
| Costa Coffee | 12.60 | |
| Jean Paul Gaultier | 12.32 | |
| All Saints | 11.85 | |
| Accor Hotels | 11.80 | |
| British Airways | 11.48 | |
| Vauxhall | 10.07 | |
| Ted Baker | 9.32 | |
| Tate Modern | 8.86 | |
| Tesco | 7.75 | |
| River Island | 7.23 | |
| Harrods | 6.41 | |
| Vivienne Westwood | 6.39 | |
| ALDI | 6.31 | |
| KARL LAGERFELD | 6.26 | |
| Carlsberg | 5.67 | |
| MATTEL | 5.67 | |
| ASOS | 5.27 | |
| BBC | 5.20 | |
| Cadbury | 5.04 | |
| Alexander McQueen | 4.87 | |
| Aperol | 4.84 | |
| Primark | 4.81 | |
| Columbia Pictures | 4.55 | |
| Campari | 4.37 | |
| Guinness | 4.20 | |
| Movistar | 4.07 | |
| Lush | 4.05 | |
| Lindt | 3.96 | |
| Baileys | 3.90 | |
| Lego | 3.85 | |
| Preloved | 3.84 | |
| Topshop | 3.60 | |
| Pull&Bear | 3.59 | |
| Nespresso | 3.53 | |
| TOM FORD | 3.50 | |
| Vogue | 3.30 | |
| LEGOLAND | 3.23 | |
| Dr. Martens | 3.22 | |
| Summit Entertainment | 3.13 | |
| Aston Martin | 3.11 |
Official Profiles
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LoginArtist: Sophie Ellis‐Bextor
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Total Streams
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Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| 2026-02-07 03:00 UTC | Sophie Ellis‐Bextor | Forum Melbourne | Melbourne, Australia | |
| 2026-02-08 03:00 UTC | Sophie Ellis‐Bextor | The Roundhouse UNSW | Sydney, Australia | |
| 2026-02-08 03:00 UTC | Sophie Ellis-Bextor | Roundhouse | Sydney, Australia | |
| 2026-02-11 03:00 UTC | Sophie Ellis‐Bextor | The Tivoli | Fortitude Valley, Australia |
