SOPHIE

SOPHIE — pop artist from GB.

"SOPHIE" the album is set for release on September 27th, with electronic music artist SOPHIE teasing the announcement on Twitter under the handle…

Influence: 59.96% Fanbase: 44.21% Trending: 67.84% Career Level: Mainstream

Top Brand Affinity

Highest overlapping lifestyle brand

UNIF • 41.75% • Very Strong

As of 2025-09-11

347,429

Social Media Followers

As of 2025-09-11

00:00:00

Hours Airplay

2025-12-07 11:33:27 UTC

Genres

popdance poppopart pophyperpoptranspopproto-hyperpopbubblegum bassindie popalternativeescape roomelectronicelectronicelectropopdeconstructed clubother electronic music

Biography

"SOPHIE" the album is set for release on September 27th, with electronic music artist SOPHIE teasing the announcement on Twitter under the handle @msmsmsm_forever. Fans are eagerly anticipating this upcoming project from the innovative musician known for pushing boundaries in the electronic music genre. Stay tuned for more updates as the release date approaches.

Top Brand Affinities

Report Date: 2025-09-11

SOPHIE reliably reaches 18-24 & 25-34 audiences in UNITED STATES, BRAZIL, UNITED KINGDOM. The base is heavily male (65%), paving the way for collaborations that read as status, style, and scene. The strongest distribution channel is Tiktok (51,100 avg views per post); Instagram layers on depth and replies. The audience sits near UNIF, Sugarpill Cosmetics, Grindr, making streetwear, music platforms, and lifestyle products a natural expansion. The partnership writes itself—and the comments back it up.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist SOPHIE score 2.09% — Strong bucket.

Brand: UNIFBrand: Sugarpill CosmeticsBrand: Grindr

Followers:347,429

Engagements:7,259

Rate:2.1%

Posts:51

Avg Likes:6,992

Avg Comments:158

Avg Views:72,142

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 347,429 · Engagements 7,259 · Rate 2.1% Posts 51 · Views 72,142 · Avg Likes 6,992 · Avg Comments 158 · Avg Views 72,142	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 54% 25-34: 32% 35-44: 6% 13-17: 6%	Largest: 18-24 (54%); next: 25-34 (32%)
Gender Split	Female: 35% Male: 65% Non-binary/Other: 0%	Skews male (65%)
Top Countries	UNITED STATES (31%) BRAZIL (10%) UNITED KINGDOM (7%) CANADA (4%) ITALY (3%)	Top regions: UNITED STATES (31%), BRAZIL (10%), UNITED KINGDOM (7%)
Platform Engagement	Instagram: 4,854 avg likes/post · Tiktok: 51,100 avg views/post · Youtube: 21,042 avg views/post	Best reach: Tiktok 51,100 avg views; best engagement: Instagram 4,854 avg likes

Top Brand Affinities

UNIF

Score: 41.75

Sugarpill Cosmetics

Score: 32.88

Grindr

Score: 23.61

Ableton

Score: 22.10

Jean Paul Gaultier

Score: 17.94

MOOG

Score: 16.76

Maison Margiela

Score: 15.41

Mixcloud

Score: 15.05

Acne Studios

Score: 13.45

Vivienne Westwood

Score: 10.42

JACQUEMUS

Score: 10.25

Marni

Score: 10.15

Brand	Category	Score
UNIF		41.75
Sugarpill Cosmetics		32.88
Grindr		23.61
Ableton		22.10
Jean Paul Gaultier		17.94
MOOG		16.76
Maison Margiela		15.41
Mixcloud		15.05
Acne Studios		13.45
Vivienne Westwood		10.42
JACQUEMUS		10.25
Marni		10.15
GENTLE MONSTER		10.04
SoundCloud		9.70
Glossier		9.67
Alexander McQueen		9.00
Loewe		8.91
Tate Modern		8.32
Selfridges		6.56
Lollapalooza		6.50
Coachella		6.31
Dr. Martens		5.35
Miu Miu		5.22
KARL LAGERFELD		5.04
Spotify Music		4.96
Vogue		4.79
Balenciaga		4.73
Polaroid		4.63
Urban Outfitters		4.51
Showtime		4.44
Tinder		4.21
Kodak		3.92
Moschino		3.89
Marc Jacobs		3.82
ASOS		3.82
Oculus		3.76
BALMAIN		3.68
Versace		3.65
Prada		3.46
Fenty beauty		3.13
Paramount Pictures		3.09
MTV		2.95
Beats Electronics		2.94
Lush		2.86
Fendi		2.82
Yves Saint Laurent		2.78
Fujifilm		2.77
NYX Cosmetics		2.61
Valentino		2.57
Dolce & Gabbana		2.54