Sonyae

Sonyae — pop artist from US.

Sonyaé, a singer, songwriter, and rapper with a distinctive blue hair and angelic-yet-sassy style, draws inspiration from R&B legends Lauryn Hill, Mary J.…

Influence: 50.44% Fanbase: 20.09% Trending: 65.62% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

WNBA • 27.48% • Very Strong

As of 2025-09-08

352,817

Social Media Followers

As of 2025-09-08

00:00:00

Hours Airplay

2025-12-07 12:31:42 UTC

Genres

poppopr&b, funk & soulpop r&bhip-hop & raprap

Biography

Sonyaé, a singer, songwriter, and rapper with a distinctive blue hair and angelic-yet-sassy style, draws inspiration from R&B legends Lauryn Hill, Mary J. Blige, Erykah Badu, and Whitney Houston. Growing up in a musical household in Newark, NJ, she was recognized for her natural talent and began performing in plays on and off Broadway at a young age. Sonyaé's music journey led her to the vibrant Atlanta music scene before relocating to LA, where she gained recognition for her work on the short film "ApeShit" and debut EP "She's Broken," as well as securing sync deals for her singles in popular films and TV shows.

With a blend of melodic tunes and a powerful presence influenced by her musical upbringing and experiences in different music scenes, Sonyaé's versatile and unapologetic persona shines through in her work, making her a force to be reckoned with in the music industry.

Top Brand Affinities

Report Date: 2025-09-08

Sonyae resonates most with 18-24 & 25-34 audiences and shows durable presence in UNITED STATES, UNITED KINGDOM, CANADA. With a heavily female (68%) skew, campaigns can carry a confident voice and visual identity. Youtube is the reach spine (94 avg views per post); Youtube is where fans co-sign. Affinity adjacency to WNBA, True Religion, Amazon Music makes streetwear, music platforms, and lifestyle products the obvious play. This is the partner for awareness that feels like participation.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Sonyae score 0.00% — Low bucket.

Brand: WNBABrand: True ReligionBrand: Amazon Music

Followers:352,817

Engagements:15

Rate:0.0%

Posts:112

Avg Likes:14

Avg Comments:124

Avg Views:94

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 352,817 · Engagements 15 · Rate 0.0% Posts 112 · Views 94 · Avg Likes 14 · Avg Comments 124 · Avg Views 94	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 51% 25-34: 37% 13-17: 6% 35-44: 5%	Largest: 18-24 (51%); next: 25-34 (37%)
Gender Split	Female: 68% Male: 32% Non-binary/Other: 0%	Skews female (68%)
Top Countries	UNITED STATES (81%) UNITED KINGDOM (5%) CANADA (3%) NIGERIA (1%) BRAZIL (1%)	Top regions: UNITED STATES (81%), UNITED KINGDOM (5%), CANADA (3%)
Platform Engagement	Instagram: 0 avg likes/post · Youtube: 94 avg views/post	Best reach: Youtube 94 avg views; best engagement: Youtube 14 avg likes

Top Brand Affinities

WNBA

Score: 27.48

True Religion

Score: 24.09

Amazon Music

Score: 14.20

Palm Angels

Score: 12.50

FashionNova

Score: 11.68

Pro Tools

Score: 9.97

Benihana

Score: 8.92

Steve Madden

Score: 8.56

ULTA Beauty

Score: 8.13

Hennessy

Score: 7.69

boohoo

Score: 7.52

Macy's

Score: 6.30

Brand	Category	Score
WNBA		27.48
True Religion		24.09
Amazon Music		14.20
Palm Angels		12.50
FashionNova		11.68
Pro Tools		9.97
Benihana		8.92
Steve Madden		8.56
ULTA Beauty		8.13
Hennessy		7.69
boohoo		7.52
Macy's		6.30
Alexander McQueen		6.20
Gerber		6.15
shein		6.12
Maison Margiela		6.04
Fenty beauty		5.84
Coach		5.62
Verizon		5.40
Christian Louboutin		5.17
SheInside		5.15
Champion		5.11
MTV		4.94
SoundCloud		4.67
Forever 21		4.66
Moncler		4.65
Marc Jacobs		4.39
NBC		4.37
Margaritaville		4.33
ASOS		4.22
iHeartRadio Music Awards		4.18
BALMAIN		4.09
Beats Electronics		4.03
Dolce & Gabbana		3.99
UGG		3.85
Target		3.82
CNN		3.73
FedEx		3.72
ESPN		3.66
NORDSTROM		3.60
OLD NAVY		3.52
Sneakerhead		3.52
Philips		3.50
NARS Cosmetics		3.30
NFL		3.28
New Balance		3.24
Kodak		3.00
NBA		2.94
GAP		2.93
Urban Outfitters		2.89