Sonu Nigam Brand Affinity ranks highest Amazon Music at 8.35% . Very Strong. Score DMDB 85.91% | Fanbase 78.30%

Sonu Nigam — pop artist from IN.

Sonu Nigam is an Indian playback singer and composer who was born on July 30, 1973, in Faridabad, Haryana, India. He has lent his vocals to a wide range of…

Sonu Nigam

Superstar

Country: IN | Gender: male | Artist ID: 11e81bc1-f0a5-8d4c-a7a8-a0369fe50396

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Genres

poppopdesi popmarathi popkannada popsoundtrack, stage & screensoundtrackasianfilmimodern bollywoodsandalwoodbollywoodmiddle easternsufi

Influential: 85.91% Fanbase: 78.30% Trending: 89.71%

As of: 2025-09-10

Top Brand Affinity

Highest overlapping lifestyle brand

Amazon Music • 8.35% • Very Strong

As of 2025-09-10

3,338,365

Social Media Followers

As of 2025-09-10

00:00:00

Hours Airplay

Scores

Score: DMDB 85.91% | Fanbase 78.30% | Trending 89.71% | CAREER STAGE: SUPERSTAR

Biography

Sonu Nigam is an Indian playback singer and composer who was born on July 30, 1973, in Faridabad, Haryana, India. He has lent his vocals to a wide range of songs in various languages, including Hindi, Kannada, Tamil, Telugu, and Bengali. Nigam has received numerous awards for his work in the music industry, including multiple Filmfare Awards and National Film Awards.

With a career spanning over three decades, Sonu Nigam is known for his versatile singing style and ability to effortlessly transition between different genres. He has collaborated with many prominent music directors and composers in the Indian film industry and has also released several successful albums as a solo artist. Nigam continues to be a respected figure in the Indian music scene, with a dedicated fan base both in India and internationally.

Report Date: 2025-09-10

Sonu Nigam indexes high with fans in the 25-34 range in INDIA, PAKISTAN, BANGLADESH. The skew is heavily male (87%), which clarifies product positioning and tone. Momentum is most visible on Youtube with 15,271 avg views per post; Instagram rounds out day-to-day engagement. The brand graph leans toward Amazon Music, Mahindra, Maruti, making streetwear, music platforms, and lifestyle products a natural test bed. Choose Sonu Nigam when the KPI is cultural lift plus measurable fan actions.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Sonu Nigam score 0.33% — Low bucket.

Brand: Amazon MusicBrand: MahindraBrand: Maruti

Followers:3,338,365

Engagements:11,012

Rate:0.3%

Posts:3,736

Avg Likes:10,944

Avg Comments:219

Avg Views:15,271

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 3,338,365 · Engagements 11,012 · Rate 0.3% Posts 3,736 · Views 15,271 · Avg Likes 10,944 · Avg Comments 219 · Avg Views 15,271	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	25-34: 47% 18-24: 43% 35-44: 6% 13-17: 3%	Largest: 25-34 (47%); next: 18-24 (43%)
Gender Split	Female: 13% Male: 87% Non-binary/Other: 0%	Skews male (87%)
Top Countries	INDIA (84%) PAKISTAN (5%) BANGLADESH (5%) UNITED STATES (2%) NEPAL (2%)	Top regions: INDIA (84%), PAKISTAN (5%), BANGLADESH (5%)
Platform Engagement	Instagram: 10,333 avg likes/post · Youtube: 15,271 avg views/post	Best reach: Youtube 15,271 avg views; best engagement: Instagram 10,333 avg likes

Top Brand Affinities

Amazon Music

Score: 8.35

Mahindra

Score: 7.79

Maruti

Score: 7.45

musical.ly

Score: 5.89

Bajaj

Score: 4.79

Snapseed

Score: 4.65

Beats Electronics

Score: 3.07

Travelgram

Score: 2.82

MTV

Score: 2.73

National Geographic

Score: 2.51

Nikon

Score: 2.35

Hyundai

Score: 2.10

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Top Brand Affinities

Brand	Category	Score
Amazon Music		8.35
Mahindra		7.79
Maruti		7.45
musical.ly		5.89
Bajaj		4.79
Snapseed		4.65
Beats Electronics		3.07
Travelgram		2.82
MTV		2.73
National Geographic		2.51
Nikon		2.35
Hyundai		2.10
KFC		2.03
Canon		1.96
KTM		1.95
Xiaomi		1.92
Armani		1.75
FashionNova		1.61
Forever 21		1.60
Yamaha		1.58
Ray-Ban		1.51
Sony		1.48
H&M		1.48
KitKat		1.36
Guess		1.35
Spotify Music		1.27
Puma		1.27
WWE		1.24
Lamborghini		1.22
Levi's		1.20
Zara		1.20
Microsoft		1.18
Grand Theft Auto		1.13
SoundCloud		1.13
Apple		1.02
CBS		1.01
Tommy Hilfiger		1.01
Adobe		1.01
Suzuki		1.00
Marvel Entertainment		0.99
Huda Beauty		0.95
Samsung Group		0.94
Amazon		0.84
The Olympic Games		0.82
Tesla Motors		0.81
Mercedes-Benz		0.77
FIFA		0.74
BMW		0.73
Ferrari		0.73
Vogue		0.71