Sonta

Sonta — r&b, funk & soul artist from US.

Sonta, the Chicago-based singer/rapper, gained fame with hits like “You Ain’t Shit” and “Who Is She,” showcasing her unique blend of rhythm and drill.…

Influence: 55.79% Fanbase: 32.66% Trending: 67.35% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Spinrilla • 59.33% • Very Strong

As of 2025-09-09

596,405

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

2025-12-07 16:51:30 UTC

Genres

r&b, funk & soulr&b/soulpop r&b

Biography

Sonta, the Chicago-based singer/rapper, gained fame with hits like “You Ain’t Shit” and “Who Is She,” showcasing her unique blend of rhythm and drill. Influenced by artists like Mary J. Blige and Lauryn Hill, she fearlessly explores themes of love and vulnerability in her music. Sonta's upcoming releases aim to break free from categorization, reflecting her emotional depth and lyrical skill, as she continues to captivate audiences with her honest storytelling and raw talent.

Top Brand Affinities

Report Date: 2025-09-09

Sonta connects with 18-24 & 25-34 audiences and shows durable traction across UNITED STATES, JAMAICA, BRAZIL. With a heavily female (86%) audience, creative can confidently lean into identity and style cues. Content performance peaks on Youtube, where posts average 84,194 avg views per post; Instagram adds dependable engagement depth. Overlap with Spinrilla, True Religion, WNBA highlights near-term opportunities in streetwear, music platforms, and lifestyle products. The throughline is simple: Sonta moves culture in the exact lanes many lifestyle marketers need.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Sonta score 1.15% — Moderate bucket.

Brand: SpinrillaBrand: True ReligionBrand: WNBA

Followers:596,405

Engagements:6,864

Rate:1.2%

Posts:118

Avg Likes:6,772

Avg Comments:193

Avg Views:84,194

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 596,405 · Engagements 6,864 · Rate 1.2% Posts 118 · Views 84,194 · Avg Likes 6,772 · Avg Comments 193 · Avg Views 84,194	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 60% 25-34: 24% 13-17: 12% 35-44: 4%	Largest: 18-24 (60%); next: 25-34 (24%)
Gender Split	Female: 86% Male: 14% Non-binary/Other: 0%	Skews female (86%)
Top Countries	UNITED STATES (72%) JAMAICA (3%) BRAZIL (2%) CANADA (2%) UNITED KINGDOM (2%)	Top regions: UNITED STATES (72%), JAMAICA (3%), BRAZIL (2%)
Platform Engagement	Instagram: 4,296 avg likes/post · Youtube: 84,194 avg views/post	Best reach: Youtube 84,194 avg views; best engagement: Instagram 4,296 avg likes

Top Brand Affinities

Spinrilla

Score: 59.33

True Religion

Score: 25.38

WNBA

Score: 14.39

FashionNova

Score: 12.73

Amazon Music

Score: 9.34

shein

Score: 8.38

SheInside

Score: 6.58

Gerber

Score: 5.90

Hennessy

Score: 5.84

iHeartRadio Music Awards

Score: 5.69

SoundCloud

Score: 5.49

Hot Topic

Score: 5.25

Brand	Category	Score
Spinrilla		59.33
True Religion		25.38
WNBA		14.39
FashionNova		12.73
Amazon Music		9.34
shein		8.38
SheInside		6.58
Gerber		5.90
Hennessy		5.84
iHeartRadio Music Awards		5.69
SoundCloud		5.49
Hot Topic		5.25
Coach		5.19
Steve Madden		5.03
Alexander McQueen		4.78
Kodak		4.33
Moncler		4.25
ESPN		4.21
UGG		3.86
Fendi		3.19
Beats Electronics		3.19
Timberland		2.96
MTV		2.94
Philips		2.93
Forever 21		2.92
Christian Louboutin		2.90
Fenty beauty		2.89
Spotify Music		2.60
Sneakerhead		2.59
NBA		2.52
Prada		2.50
NBC		2.47
Walmart		2.43
Gucci		2.39
Louis Vuitton		2.37
Balenciaga		2.15
Lollapalooza		2.07
CBS Television Studios		2.02
Target		2.01
Polo Ralph Lauren		2.00
Burberry		1.92
Sprite		1.87
Tommy Hilfiger		1.82
Versace		1.81
Yves Saint Laurent		1.72
FOREX		1.70
Pandora		1.70
Paypal		1.69
Los Angeles Lakers		1.63
GIVENCHY		1.61