Sons of the East

Sons of the East — blues artist from AU.

Sons Of The East, comprising Jack Rollins, Nic Johnston, and Dan Wallage, originated from Sydney’s Northern Beaches and have transcended borders with their…

Influence: 57.19% Fanbase: 39.87% Trending: 65.86% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Vegemite • 17.06% • Very Strong

As of 2025-09-12

248,144

Social Media Followers

As of 2025-09-12

00:00:00

Hours Airplay

2025-12-07 11:02:31 UTC

Genres

bluesstomp and hollerfolk & traditionalindie folkindie anthem-folkfolk-popaustralian indie folk

Biography

Sons Of The East, comprising Jack Rollins, Nic Johnston, and Dan Wallage, originated from Sydney’s Northern Beaches and have transcended borders with their unique blend of folk, blues, soul, and classic country. Drawing inspiration from the likes of Townes Van Zandt and Crosby, Stills & Nash, their music is characterized by poignant songwriting and infectious joy that resonates in both their recordings and live performances.

Independently achieving over 700 million streams, 75 million YouTube views, and selling more than 100,000 headline tickets, Sons Of The East have rapidly ascended in the music scene since their debut album Palomar Parade. From packed venues in London, LA, New York, to Barcelona, their latest release, SONS, continues to captivate audiences with its intimate yet euphoric sound, solidifying their reputation as a rising force in the industry.

Top Brand Affinities

Report Date: 2025-09-12

Sons of the East commands interest from 18-24 & 25-34 audiences in BRAZIL, UNITED STATES, INDIA. With a heavily male (59%) base, collaborations tied to style, access, or drops tend to land. Youtube delivers predictable visibility (5,040 avg views per post); Instagram delivers the receipts in replies and shares. Affinity overlap with Vegemite, Qantas, Billabong points squarely at streetwear, music platforms, and lifestyle products. Expect awareness that shows up in the comments—not just in the reports.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Sons of the East score 0.69% — Low bucket.

Brand: VegemiteBrand: QantasBrand: Billabong

Followers:248,144

Engagements:1,715

Rate:0.7%

Posts:1,681

Avg Likes:1,687

Avg Comments:54

Avg Views:6,613

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 248,144 · Engagements 1,715 · Rate 0.7% Posts 1,681 · Views 6,613 · Avg Likes 1,687 · Avg Comments 54 · Avg Views 6,613	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 45% 25-34: 37% 35-44: 10% 13-17: 5%	Largest: 18-24 (45%); next: 25-34 (37%)
Gender Split	Female: 41% Male: 59% Non-binary/Other: 0%	Skews male (59%)
Top Countries	BRAZIL (18%) UNITED STATES (13%) INDIA (5%) INDONESIA (5%) UNITED KINGDOM (4%)	Top regions: BRAZIL (18%), UNITED STATES (13%), INDIA (5%)
Platform Engagement	Instagram: 1,360 avg likes/post · Tiktok: 1,573 avg views/post · Youtube: 5,040 avg views/post	Best reach: Youtube 5,040 avg views; best engagement: Instagram 1,360 avg likes

Top Brand Affinities

Vegemite

Score: 17.06

Qantas

Score: 16.92

Billabong

Score: 9.78

New Line Cinema

Score: 8.50

Woolworths

Score: 7.26

Quiksilver

Score: 6.95

Acroyoga

Score: 6.19

Kmart

Score: 6.00

Aperol

Score: 5.73

Lollapalooza

Score: 5.68

Sunnies Studios

Score: 4.73

BALMAIN

Score: 4.50

Brand	Category	Score
Vegemite		17.06
Qantas		16.92
Billabong		9.78
New Line Cinema		8.50
Woolworths		7.26
Quiksilver		6.95
Acroyoga		6.19
Kmart		6.00
Aperol		5.73
Lollapalooza		5.68
Sunnies Studios		4.73
BALMAIN		4.50
Coors		4.27
Guinness		4.24
Hurley		4.10
Polaroid		3.91
GoPro		3.79
Spotify Music		3.62
Holden		3.44
Carhartt		3.26
Summit Entertainment		3.18
The North Face		3.13
Kodak		3.07
Coachella		3.07
Leica		3.05
Tinder		3.00
Fujifilm		2.95
Airbnb		2.83
Urban Outfitters		2.81
Dr. Martens		2.74
NBC		2.57
Geocaching		2.56
National Geographic		2.53
Showtime		2.49
Montblanc		2.42
Land Rover		2.29
A Game of Tones		2.25
Lululemon Athletica		2.20
Vans		2.14
ASOS		2.12
Budweiser		2.11
The Olympic Games		2.00
Lush		1.98
Bellagio		1.96
Red Bull		1.90
Petronas		1.83
Paramount Pictures		1.82
Heineken		1.80
Oakley		1.73
Travelgram		1.70