Sons of Kemet

Sons of Kemet — pop artist from GB.

Led by celebrated saxophonist, clarinetist, and composer Shabaka Hutchings, Sons of Kemet are a politically charged U.K.-based modern jazz supergroup known for…

Influence: 53.91% Fanbase: 30.58% Trending: 65.58% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Mixcloud • 88.03% • Very Strong

As of 2025-09-12

82,546

Social Media Followers

As of 2025-09-12

00:00:00

Hours Airplay

2025-12-07 12:14:31 UTC

Genres

popchamber psychmainstream popjazz & standardsbritish jazzindie jazzjazzprogressive jazz fusionjazz fusionamericancontemporary jazzafricanafrofuturismother african music

Biography

Led by celebrated saxophonist, clarinetist, and composer Shabaka Hutchings, Sons of Kemet are a politically charged U.K.-based modern jazz supergroup known for their fusion of modal and free jazz with African rhythms, Caribbean dub, and Middle Eastern timbres. After gaining international acclaim with Your Queen Is a Reptile in 2018, the band continued to evolve, celebrating their tenth anniversary with the release of Black to the Future in 2021.

Formed in 2011 with a lineup that has seen some changes over the years, Sons of Kemet's core members include Shabaka Hutchings, Oren Marshall on tuba, and percussionists Seb Rochford and Tom Skinner. With Hutchings' diverse musical background and the group's collaborative spirit, they have created a unique sound that has earned them critical praise and a dedicated following in the jazz world. Through their dynamic compositions and powerful live performances, Sons of Kemet have solidified their place as innovators in contemporary jazz music.

Top Brand Affinities

Report Date: 2025-09-12

Sons of Kemet keeps 25-34 & 18-24 audiences engaged throughout UNITED STATES, UNITED KINGDOM, BRAZIL. The composition is heavily male (68%), which favors creative built around style signals and community validation. Results concentrate on Youtube at 25,907 avg views per post, while Instagram maintains continuity between bigger moments. Overlap with Mixcloud, MOOG, Ableton supports swift activation in streetwear, music platforms, and lifestyle products. It’s a straight line from influence to impact.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Sons of Kemet score 2.12% — Strong bucket.

Brand: MixcloudBrand: MOOGBrand: Ableton

Followers:82,546

Engagements:1,749

Rate:2.1%

Posts:220

Avg Likes:1,727

Avg Comments:43

Avg Views:25,907

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 82,546 · Engagements 1,749 · Rate 2.1% Posts 220 · Views 25,907 · Avg Likes 1,727 · Avg Comments 43 · Avg Views 25,907	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	25-34: 43% 18-24: 31% 35-44: 15% 45-64: 8%	Largest: 25-34 (43%); next: 18-24 (31%)
Gender Split	Female: 32% Male: 68% Non-binary/Other: 0%	Skews male (68%)
Top Countries	UNITED STATES (19%) UNITED KINGDOM (11%) BRAZIL (7%) ITALY (7%) FRANCE (7%)	Top regions: UNITED STATES (19%), UNITED KINGDOM (11%), BRAZIL (7%)
Platform Engagement	Instagram: 1,169 avg likes/post · Youtube: 25,907 avg views/post	Best reach: Youtube 25,907 avg views; best engagement: Instagram 1,169 avg likes

Top Brand Affinities

Mixcloud

Score: 88.03

MOOG

Score: 51.69

Ableton

Score: 26.58

Akai

Score: 23.34

Tate Modern

Score: 22.49

Ampeg

Score: 21.52

Akg

Score: 17.86

Sennheiser

Score: 12.77

Amazon Music

Score: 10.37

Pro Tools

Score: 9.31

Beats Electronics

Score: 8.79

SoundCloud

Score: 8.01

Brand	Category	Score
Mixcloud		88.03
MOOG		51.69
Ableton		26.58
Akai		23.34
Tate Modern		22.49
Ampeg		21.52
Akg		17.86
Sennheiser		12.77
Amazon Music		10.37
Pro Tools		9.31
Beats Electronics		8.79
SoundCloud		8.01
Spotify Music		7.95
Vauxhall		7.37
Pioneer		6.76
BBC		5.68
Kodak		5.50
Kickstarter		5.36
Olympus		4.27
Fujifilm		3.85
Campari		3.84
Carhartt		3.79
Stüssy		3.76
Dr. Martens		3.46
Warner Bros		3.34
Guinness		3.28
Paramount Pictures		3.18
Showtime		3.17
Leica		3.12
Philips		2.91
Columbia Pictures		2.89
Lollapalooza		2.88
Tesco		2.80
Coachella		2.77
Pantone Inc		2.67
Polaroid		2.65
Tinder		2.57
Hennessy		2.55
Airbnb		2.53
MTV		2.31
Skoda		2.27
Snoopy And The Peanuts Gang		2.04
Lush		1.98
Pixar		1.93
Aperol		1.92
The Olympic Games		1.87
Sneakerhead		1.75
Cadillac		1.73
Yamaha		1.73
Paypal		1.72