Sonny Wern

Sonny Wern — electronic artist from NL.

Sonny Wern's 'Dance For Me (1,2,3)' became a viral sensation in the techno scene, amassing over 120 million streams since its release. In 2024, Sonny…

Influence: 51.62% Fanbase: 26.63% Trending: 64.11% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Mixcloud • 81.89% • Very Strong

As of 2025-09-08

574,470

Social Media Followers

As of 2025-09-08

00:00:00

Hours Airplay

2025-12-07 11:06:53 UTC

Genres

electronicdance

Biography

Sonny Wern's 'Dance For Me (1,2,3)' became a viral sensation in the techno scene, amassing over 120 million streams since its release. In 2024, Sonny collaborated with industry icons like Daddy Yankee and Nicky Jam, garnering 147 million streams on Spotify. His presence on social media platforms, with 184k TikTok fans and 100k Instagram followers, further solidified his rising star status.

In 2024, Sonny Wern took his electrifying sets to global stages, from Ushuaïa Ibiza to Parookaville, captivating audiences at over 80 shows worldwide. His performances at Dreamfields, Paaspop, and the renowned Bootshaus in Cologne showcased his prowess as a top-tier artist in the electronic music scene.

Top Brand Affinities

Report Date: 2025-09-08

Sonny Wern reaches 18-24 & 25-34 audiences concentrated in GERMANY, UNITED STATES, POLAND. The demographic tilt is heavily male (70%), making the message easy to tune without losing breadth. Youtube delivers the top exposure at 10,340 avg views per post, and Instagram maintains ongoing rapport. Affinity proximity to Mixcloud, Pioneer, Trancefamily suggests organic collaborations in streetwear, music platforms, and lifestyle products. This is a partner choice that trades on credibility rather than interruption.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Sonny Wern score 0.35% — Low bucket.

Brand: MixcloudBrand: PioneerBrand: Trancefamily

Followers:574,470

Engagements:1,988

Rate:0.3%

Posts:2,445

Avg Likes:1,860

Avg Comments:69

Avg Views:17,872

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 574,470 · Engagements 1,988 · Rate 0.3% Posts 2,445 · Views 17,872 · Avg Likes 1,860 · Avg Comments 69 · Avg Views 17,872	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 44% 25-34: 35% 35-44: 13% 13-17: 4%	Largest: 18-24 (44%); next: 25-34 (35%)
Gender Split	Female: 30% Male: 70% Non-binary/Other: 0%	Skews male (70%)
Top Countries	GERMANY (13%) UNITED STATES (13%) POLAND (7%) UNITED KINGDOM (6%) FRANCE (5%)	Top regions: GERMANY (13%), UNITED STATES (13%), POLAND (7%)
Platform Engagement	Instagram: 759 avg likes/post · Tiktok: 7,532 avg views/post · Youtube: 10,340 avg views/post	Best reach: Youtube 10,340 avg views; best engagement: Instagram 759 avg likes

Top Brand Affinities

Mixcloud

Score: 81.89

Pioneer

Score: 78.11

Trancefamily

Score: 65.09

Warner Music

Score: 55.88

Ableton

Score: 49.74

Amazon Music

Score: 25.72

Tomorrowland

Score: 24.59

Akai

Score: 21.27

SoundCloud

Score: 21.20

Pro Tools

Score: 14.48

MOOG

Score: 14.21

Spotify Music

Score: 13.62

Brand	Category	Score
Mixcloud		81.89
Pioneer		78.11
Trancefamily		65.09
Warner Music		55.88
Ableton		49.74
Amazon Music		25.72
Tomorrowland		24.59
Akai		21.27
SoundCloud		21.20
Pro Tools		14.48
MOOG		14.21
Spotify Music		13.62
Arri		13.25
Beats Electronics		12.14
KLM		12.04
Influenster		9.58
Tanqueray		9.24
Emporio Armani		7.69
Stella Artois		6.97
Arduino		6.91
Matrix		6.85
Resident Evil		6.12
MTV		4.34
Warner Bros		4.00
Skechers		3.96
iHeartRadio Music Awards		3.95
Genesis		3.82
Monster Beverage		3.57
Great Wall		3.49
Budweiser		3.36
musical.ly		3.35
WordPress		3.33
Hilton		3.18
ASUS		3.12
Philips		3.10
Lollapalooza		3.07
Versace		2.80
ESPN		2.76
Uber		2.76
Dolce & Gabbana		2.74
Hennessy		2.46
Lacoste		2.45
Burger King		2.43
NBC		2.43
VidaSana		2.42
Jack Daniels		2.37
Transformers		2.36
Bugatti		2.36
Sony		2.36
Pandora		2.34