Sonny & The Sunsets

Sonny & The Sunsets — pop artist from US.

Sonny & the Sunsets, led by Bay Area songwriter Sonny Smith, blend early rock, psychedelic pop, and country influences with a D.I.Y. aesthetic. Formed in 2007,…

Influence: 51.24% Fanbase: 24.70% Trending: 64.51% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

MOOG • 41.50% • Very Strong

As of 2025-09-12

17,392

Social Media Followers

As of 2025-09-12

00:00:00

Hours Airplay

2025-12-07 16:53:06 UTC

Genres

poppopgazeindie popjazz & standardsbay area indierockgarage psychrockalternativealternativeindie rockfolk & traditionalfreak folk

Biography

Sonny & the Sunsets, led by Bay Area songwriter Sonny Smith, blend early rock, psychedelic pop, and country influences with a D.I.Y. aesthetic. Formed in 2007, the band's lineup has included San Francisco regulars like Kelley Stoltz, Tahlia Harbour, and John Dwyer, providing a backdrop for Smith's wry love songs and everyday weirdness. They released albums like Moods Baby Moods in 2016, showcasing '80s new wave and funk influences, and New Day with New Possibilities in 2021, leaning into acoustic country while retaining Smith's '60s pop sensibilities.

The band's discography includes Tomorrow Is Alright in 2009, Hit After Hit in 2011, and Hairdressers from Heaven in 2019. Sonny & the Sunsets have collaborated with artists like Merrill Garbus and James Mercer, exploring various musical styles while staying true to Smith's storytelling and songwriting. Their most recent release, Self Awareness Through Macrame in 2023, reflects Smith's experiences during the early COVID-19 pandemic and features a lineup of talented musicians contributing to the band's playful guitar pop sound.

Top Brand Affinities

Report Date: 2025-09-12

Sonny & The Sunsets converts attention from 18-24 & 25-34 audiences across UNITED STATES, AUSTRALIA, UNITED KINGDOM. Audience shape is heavily male (59%), opening clear lanes for styling, voice, and offers. Topline results concentrate on Youtube at 4,108 avg views per post, with supportive conversation on Instagram. Shared audience with MOOG, Ampeg, Mixcloud underscores a strong fit in streetwear, music platforms, and lifestyle products. It’s a practical path to awareness that doesn’t fight the feed.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Sonny & The Sunsets score 1.29% — Moderate bucket.

Brand: MOOGBrand: AmpegBrand: Mixcloud

Followers:17,392

Engagements:225

Rate:1.3%

Posts:752

Avg Likes:225

Avg Comments:15

Avg Views:4,108

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 17,392 · Engagements 225 · Rate 1.3% Posts 752 · Views 4,108 · Avg Likes 225 · Avg Comments 15 · Avg Views 4,108	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 42% 25-34: 32% 35-44: 12% 13-17: 9%	Largest: 18-24 (42%); next: 25-34 (32%)
Gender Split	Female: 41% Male: 59% Non-binary/Other: 0%	Skews male (59%)
Top Countries	UNITED STATES (76%) AUSTRALIA (4%) UNITED KINGDOM (3%) CANADA (3%) SPAIN (2%)	Top regions: UNITED STATES (76%), AUSTRALIA (4%), UNITED KINGDOM (3%)
Platform Engagement	Instagram: 185 avg likes/post · Youtube: 4,108 avg views/post	Best reach: Youtube 4,108 avg views; best engagement: Instagram 185 avg likes

Top Brand Affinities

MOOG

Score: 41.50

Ampeg

Score: 40.94

Mixcloud

Score: 22.20

Amazon Music

Score: 10.51

Pro Tools

Score: 9.94

Spotify Music

Score: 9.20

Ableton

Score: 8.97

Hurley

Score: 8.28

Kickstarter

Score: 8.28

SoundCloud

Score: 6.19

Paramount Pictures

Score: 5.83

Polaroid

Score: 5.47

Brand	Category	Score
MOOG		41.50
Ampeg		40.94
Mixcloud		22.20
Amazon Music		10.51
Pro Tools		9.94
Spotify Music		9.20
Ableton		8.97
Hurley		8.28
Kickstarter		8.28
SoundCloud		6.19
Paramount Pictures		5.83
Polaroid		5.47
Tinder		5.42
Coachella		5.38
Walgreens		5.29
Coors		5.24
Pacific Northwest Wonderland		5.07
Kodak		4.96
Taco Bell		4.73
Lollapalooza		4.00
Columbia Pictures		3.85
Emporium		3.68
Cadillac		3.41
Airbnb		3.29
Showtime		3.25
Warner Bros		3.11
Nickelodeon		3.00
Paypal		2.94
Beats Electronics		2.70
MTV		2.60
Fujifilm		2.52
WWE		2.40
Adobe		2.33
Carhartt		2.22
Costco		2.20
Pixar		2.19
Budweiser		2.16
Aperol		2.12
Vans		1.99
Guinness		1.81
Nintendo		1.81
Los Angeles Lakers		1.74
Jaguar		1.72
Pandora		1.68
Amazon		1.65
Walmart		1.58
Sprite		1.57
Pepsi		1.57
The Olympic Games		1.52
Volvo		1.48