Sonny Fodera

Sonny Fodera — pop artist from AU.

London-based house DJ and producer Sonny Fodera, known for his frequent travels, curates the latest dance music from global sources. He showcases live mixes…

Influence: 59.89% Fanbase: 49.94% Trending: 64.87% Career Level: Mainstream

Top Brand Affinity

Highest overlapping lifestyle brand

Mixcloud • 101.34% • Very Strong

As of 2025-09-11

1,084,291

Social Media Followers

As of 2025-09-11

00:00:00

Hours Airplay

2025-12-07 14:40:18 UTC

Genres

popdance popelectronictropical houseedmpop dancedeep groove househousedanceuk dancedeep houseelectronic

Biography

London-based house DJ and producer Sonny Fodera, known for his frequent travels, curates the latest dance music from global sources. He showcases live mixes from both himself and other talented artists, offering a diverse and dynamic listening experience for electronic music enthusiasts worldwide.

Top Brand Affinities

Report Date: 2025-09-11

Sonny Fodera has momentum with 25-34 & 18-24 audiences—particularly in UNITED STATES, UNITED KINGDOM, BRAZIL. A heavily male (74%) profile supports collaborations that trade on identity and lifestyle. Tiktok provides the headline exposure at 295,600 avg views per post, and Tiktok keeps engagement compounding. Audience overlap with Mixcloud, Pioneer, iHeartRaves signals obvious wins in streetwear, music platforms, and lifestyle products. For marketers, it’s the rare combination of fit, frequency, and flair.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Sonny Fodera score 4.33% — Very Strong bucket.

Brand: MixcloudBrand: PioneerBrand: iHeartRaves

Followers:1,084,291

Engagements:46,901

Rate:4.3%

Posts:1,132

Avg Likes:44,431

Avg Comments:302

Avg Views:304,131

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 1,084,291 · Engagements 46,901 · Rate 4.3% Posts 1,132 · Views 304,131 · Avg Likes 44,431 · Avg Comments 302 · Avg Views 304,131	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	25-34: 44% 18-24: 36% 35-44: 13% 45-64: 3%	Largest: 25-34 (44%); next: 18-24 (36%)
Gender Split	Female: 26% Male: 74% Non-binary/Other: 0%	Skews male (74%)
Top Countries	UNITED STATES (16%) UNITED KINGDOM (13%) BRAZIL (13%) SPAIN (4%) GERMANY (3%)	Top regions: UNITED STATES (16%), UNITED KINGDOM (13%), BRAZIL (13%)
Platform Engagement	Instagram: 19,150 avg likes/post · Tiktok: 295,600 avg views/post · Youtube: 8,531 avg views/post	Best reach: Tiktok 295,600 avg views; best engagement: Tiktok 25,000 avg likes

Top Brand Affinities

Mixcloud

Score: 101.34

Pioneer

Score: 88.69

iHeartRaves

Score: 69.44

Ableton

Score: 42.01

Trancefamily

Score: 30.62

MOOG

Score: 22.92

Sennheiser

Score: 21.55

Akai

Score: 19.54

Tomorrowland

Score: 19.20

SoundCloud

Score: 16.68

SUSHISAMBA

Score: 16.25

Vauxhall

Score: 12.09

Brand	Category	Score
Mixcloud		101.34
Pioneer		88.69
iHeartRaves		69.44
Ableton		42.01
Trancefamily		30.62
MOOG		22.92
Sennheiser		21.55
Akai		19.54
Tomorrowland		19.20
SoundCloud		16.68
SUSHISAMBA		16.25
Vauxhall		12.09
Amazon Music		10.47
Next		9.46
MISSGUIDED		8.02
River Island		7.12
Beats Electronics		7.09
Coachella		6.62
Selfridges		6.02
Carlsberg		5.70
Spotify Music		5.14
boohoo		5.03
shein		4.95
Smirnoff		4.84
Lululemon Athletica		4.54
Steve Madden		4.38
Lollapalooza		4.37
ASOS		4.35
Urban Outfitters		4.15
Abercrombie & Fitch		3.84
Coors		3.72
FashionNova		3.61
NORDSTROM		3.60
Baileys		3.38
Heineken		3.36
LEGOLAND		3.29
Sunnies Studios		3.14
Guinness		3.14
Tesco		3.12
NARS Cosmetics		3.10
Aperol		3.09
Topshop		3.06
Cadbury		3.00
Jack Daniels		2.97
Guess		2.93
Forever 21		2.83
Martini		2.82
Showtime		2.76
Kylie Cosmetics		2.76
TOM FORD		2.67